Youtube’s Gross Revenue for a Mil Viewer Spectacle

How much does YouTube pay for 1 million views? As a YouTuber, you become a business, and it helps to know the YouTube views to money earned.

If you are trying to earn a living on YouTube, one of the most excellent marks of a successful creator is often earning 1 million views on the platform (click here for tips on how to do that ). It usually serves as a benchmark for a time at which a channel is relatively sustainable. However, rather than meaning a YouTuber has made it big financially, reaching 1 million views is more likely to say they can expect to start making real money.

When you hit 1 million views on any video on YouTube, you’ll have a nice paycheck. You’ll likely have to hit 1 million views on at least a few other videos before you could consider quitting your full-time job and doing YouTube as your primary source of income. This article will explore what 1 million views mean for your YouTube channel. We will look more into how revenue is calculated on YouTube and what you can expect to earn-out of a video with 1 million views.

In this article

01 $2000 for 1 million views

02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Click here

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

02 How is the revenue calculated?

03 CPMs and CPCs

04 How monetization is changing

$2000 for 1 Million Views

In a case study performed by Standupbits and Josef Holm, a YouTube channel is created with over 3500 comedy clips that a comedian and stand up actor had put together over the years. The YouTube clips took extensive time to upload, and the library was prevalent. The YouTube ad revenue only equated to around $2000.

Although StandUpBits had uploaded thousands of clips and received over 1 million views on their channel, their library was only able to earn around $2000 from the ad revenue sharing. It’s estimated the group had spent approximately $25,000 to finish off the clips, edit them, and upload them, which means they invested far more in the channel than they earned.

If you are thinking about a career on YouTube, reaching 1 million views might seem like an excellent target for making a successful page, and it is, but reaching 1 million views doesn’t magically guarantee financial success.

How Revenue is Calculated

In order to understand how revenue is calculated over the YouTube marketplace, a YouTube user needs to first understand what the partnership program entails. Basically, a YouTube partner has the ability to monetize their videos and serve ads on their content.

In order to join this program you need to be able to commit to uploading ad-friendly (nothing controversial) content that is completely original and high quality and which also adheres to all of the community guidelines and YouTube’s Terms of Service (YouTube actually just introduced a couple of stricter rules - click here for YouTube Monetization 2018 ).

As of February 2018, to qualify for ad revenue, the YouTube channel must have:

1. You will need to have 1,000 subscribers.

2. You will need to have accumulated 4,000 hours of watch time over the last 12 months.

The AdSense revenue that you earn through YouTube will vary depending on a large number of factors related to the specific ads running and what type of content you produce.

Understanding CPM and CPCs

What is CPM?

CPM stands as the ‘cost per mille’ or ‘cost per thousand.’

Your CPM is the amount you earn for 1000 ad impressions (1000 viewers clicking on an ad or watching a skippable ad). Your CPM is usually related to the demographics of your users, the content you regularly post, the length of time on the videos that you post, and the gender of your viewers. YouTube CPMs can vary depending on the advertising bid the company has submitted with Google. The lowest bids can be around .33 cents per thousand views, and other advertisers can spend as much as $10 for 1000 views.

For example, gaming is the most prominent genre on YouTube, and there are many gaming-related ads to go around, but most of them are very low-paying (i.e., ads for free online games). Only YouTube gamers with extensive subscriber bases get higher-paying ads.

What is CPC?

CPC means ‘cost per click.’ A CPC ad interprets an ‘ad impression’ as a click on an ad rather than a viewer merely seeing it. Most YouTube ads are CPC ads, but skippable video ads are CPV (cost per view), and impressions are based on viewers watching the ad instead of skipping it.

Changes on YouTube and How You Can Earn More

Changes that have affected the way that revenue is calculated are the ability to skip ads and the lower click rates on advertising through YouTube. A huge portion of viewers uses ad blockers, which eliminates them as potential sources of revenue.

Ultimately earning ad revenue is a big game of reaching targeted demographics and achieving ongoing viewership for your videos. It does matter where your viewers are going to be viewing from, and the audience that your viewers are in (viewers from areas with more disposable income to spend on the products advertised to them are worth more to advertisers, as are viewers who are interested in higher-cost items).

Forming relationships with brands and doing product placements or sponsored videos can be a great way to earn more revenue than you will through AdSense. Just make sure the brands you build relationships with are relevant to your audience and that you incorporate the advertising in ways that don’t annoy your viewers.

Use the right keywords in your titles, descriptions, and tags. Without this keyword information, YouTube may pair your video with advertisers that aren’t right for your audience. First, using the wrong keywords won’t put your content in front of the viewers who want to see it, and, second, the ads that run won’t be a good fit and thus are less likely to be clicked on. It’s also imperative that you focus on the metadata of every video. It can take some extra time to add in all of this information for each video, but it is well worth it if you are trying to get paid from YouTube.

Click here for 4 ways to start growing your channel faster.

So, how much does YouTube pay for 1 million views? Not as much as you might think. But don’t give up, because ad revenue is not the only way to make money through YouTube. Here are4 alternative ways to make money as a YouTuber .

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

Maximizing Views: 6 Simple Strategies for YouTube Success

How to Get Your YouTube Video Seen - 6 Easy Steps

Richard Bennett

Oct 26, 2023• Proven solutions

0

With an estimated 60 hours of video being uploaded to YouTube every minute you might be left wondering how to get your YouTube video seen in the huge sea of content. The good news is that a large number of these videos are not optimized in the correct format and taking some extra time to make sure that every video you post is well optimized for YouTube’s search engine can give you an instant advantage.

Here’s how you can get your YouTube video ranked higher in search results and attract more views in 6 easy steps.

• Step 1: Find Good Keywords for Your YouTube Videos
• Step 2: Make Full Use of Your Video’s Tags
• Step 3: Post a Transcript in Your Video Description
• Step 4: Write Searchable YouTube Video Titles
• Step 5: Optimize Your Video Description for YouTube SEO
• Step 6: Use Custom Video Thumbnails

1. Find Good Keywords for Your YouTube Videos

The keywords that you choose to use with your video will be the greatest factors in determining whether your video will actually be found by viewers searching for content like yours on YouTube. You need to be intelligent and choose strong keywords that are highly related to both your video and your niche on YouTube. Without the use of good keywords, your video will simply become lost in the endless stream of content being uploaded to YouTube, and audiences who might enjoy it will never get a chance to see it.

Consider doing some keyword research into your video’s subject using the Google Keyword Planner in or a variety of otherkeyword tools . Make sure the most important keywords are in your tags, title, and description.

2. Make Full Use of Your Video’s Tags

Tags are essential. A lot of creators either skip tags or only put in 1-5, and their actions will benefit you if you choose to use a lot.

Loading up your tags with keywords that are relevant to your video and genre will help your video appear in the viewer’s search results, which will earn you a lot more views. When users are looking for specific information, like how to recover lost data, just including things like ‘lost data’, ‘data recovery’, and even the full phrase ‘how to recover lost data’ in your video’s tags will give you a greater chance to actually appear in search engine results.

Including the maximum amount of tags possible will help to give YouTube the maximum amount of information to use in order to place your video in the results of different searches or to have it come up as ‘related’ to other videos. Users that only post 3 or 4 tags with each video could be missing out on countless amounts of traffic for their content.

3. Post a Transcript in Your Video Description

If you have a script or a transcript for your entire video you should consider posting it in the description of your video in order to improve your search engine ranking. This can also help for users that would like to have a written article to accompany your video and for indexing your video in search engine results. There are so many people that don’t make proper use of their video descriptions on YouTube that doing so will give you an advantage.

4. Write Searchable YouTube Video Tiles

By including your 1 or 2 most important keywords in the title of your video you will help YouTube sort your video into the correct search results. Generally, your most important keywords will be things like the name of the game you’re playing or the brand of makeup you’re reviewing.

Try to write titles that are searchable and which also get potential viewers excited about your content. Do not try to be mysterious or clickbait-y in your video title. Big channels can be very successful with those strategies because they’re already guaranteed a certain number of views, but this will almost always backfire for small channels.

Phrases such as ‘review’, ‘how-to’, and ‘tutorial’ get searched for a lot, so always include them in your titles when they apply to your videos.

5. Optimize your Video Description for YouTube SEO

Video descriptions should generally include around 4000 characters (about 900 words) in which you describe the content of your YouTube video, include important keywords, provide links to your other social media accounts, and ask viewers to subscribe. Using up all the space in your description is a good way to ensure you’re getting the maximum search value out of it.

If you use a lot of products in your videos (i.e. you make cooking videos, so your favorite frying pan is in a lot of shots) then it is a good idea to look into affiliate programs. Amazon has one of the best. If you become an affiliate you can post links to the products you use in your video description and, if a viewer follows one and buys something (even if it’s not the thing you liked to) you’ll earn a commission. This won’t help you with search rankings, but it’s a nice bonus.

6. Use Custom Video Thumbnails

A custom thumbnail is an excellent way to make your videos stand out (check out these awesome thumbnail makers ). A good thumbnail is its own piece of quality, customized, visual content that has the power to draw in audiences from search engine results. Make sure to take thumbnail-specific photos and perfect those images with text and graphics in Photoshop or a free alternative like Canva.

Custom thumbnails come with new metadata for your video and they can often be indexed in Google image searches along with the video content that you create. This means that you will have access to a text search via Google (your video title and description), video searches via Google, a video search via YouTube, and an image search via Google too.

In order tocreate a thumbnail that stands out and attracts more views, you should first search for your video’s title on YouTube and see what kinds of thumbnails come up. You want your thumbnail to be enough like the results that viewers recognize it as being on the same topic, and different enough that it doesn’t fade into the crowd (a good strategy is to use a splash of color the other creators haven’t included).

If you are interested in generating more traffic to any YouTube video be sure to follow these 6 steps for how to get your YouTube video seen (and check out 4 more here! ).

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

With an estimated 60 hours of video being uploaded to YouTube every minute you might be left wondering how to get your YouTube video seen in the huge sea of content. The good news is that a large number of these videos are not optimized in the correct format and taking some extra time to make sure that every video you post is well optimized for YouTube’s search engine can give you an instant advantage.

Here’s how you can get your YouTube video ranked higher in search results and attract more views in 6 easy steps.

• Step 1: Find Good Keywords for Your YouTube Videos
• Step 2: Make Full Use of Your Video’s Tags
• Step 3: Post a Transcript in Your Video Description
• Step 4: Write Searchable YouTube Video Titles
• Step 5: Optimize Your Video Description for YouTube SEO
• Step 6: Use Custom Video Thumbnails

1. Find Good Keywords for Your YouTube Videos

The keywords that you choose to use with your video will be the greatest factors in determining whether your video will actually be found by viewers searching for content like yours on YouTube. You need to be intelligent and choose strong keywords that are highly related to both your video and your niche on YouTube. Without the use of good keywords, your video will simply become lost in the endless stream of content being uploaded to YouTube, and audiences who might enjoy it will never get a chance to see it.

Consider doing some keyword research into your video’s subject using the Google Keyword Planner in or a variety of otherkeyword tools . Make sure the most important keywords are in your tags, title, and description.

2. Make Full Use of Your Video’s Tags

Tags are essential. A lot of creators either skip tags or only put in 1-5, and their actions will benefit you if you choose to use a lot.

Loading up your tags with keywords that are relevant to your video and genre will help your video appear in the viewer’s search results, which will earn you a lot more views. When users are looking for specific information, like how to recover lost data, just including things like ‘lost data’, ‘data recovery’, and even the full phrase ‘how to recover lost data’ in your video’s tags will give you a greater chance to actually appear in search engine results.

Including the maximum amount of tags possible will help to give YouTube the maximum amount of information to use in order to place your video in the results of different searches or to have it come up as ‘related’ to other videos. Users that only post 3 or 4 tags with each video could be missing out on countless amounts of traffic for their content.

3. Post a Transcript in Your Video Description

If you have a script or a transcript for your entire video you should consider posting it in the description of your video in order to improve your search engine ranking. This can also help for users that would like to have a written article to accompany your video and for indexing your video in search engine results. There are so many people that don’t make proper use of their video descriptions on YouTube that doing so will give you an advantage.

Click here

4. Write Searchable YouTube Video Tiles

By including your 1 or 2 most important keywords in the title of your video you will help YouTube sort your video into the correct search results. Generally, your most important keywords will be things like the name of the game you’re playing or the brand of makeup you’re reviewing.

Try to write titles that are searchable and which also get potential viewers excited about your content. Do not try to be mysterious or clickbait-y in your video title. Big channels can be very successful with those strategies because they’re already guaranteed a certain number of views, but this will almost always backfire for small channels.

Phrases such as ‘review’, ‘how-to’, and ‘tutorial’ get searched for a lot, so always include them in your titles when they apply to your videos.

5. Optimize your Video Description for YouTube SEO

Video descriptions should generally include around 4000 characters (about 900 words) in which you describe the content of your YouTube video, include important keywords, provide links to your other social media accounts, and ask viewers to subscribe. Using up all the space in your description is a good way to ensure you’re getting the maximum search value out of it.

If you use a lot of products in your videos (i.e. you make cooking videos, so your favorite frying pan is in a lot of shots) then it is a good idea to look into affiliate programs. Amazon has one of the best. If you become an affiliate you can post links to the products you use in your video description and, if a viewer follows one and buys something (even if it’s not the thing you liked to) you’ll earn a commission. This won’t help you with search rankings, but it’s a nice bonus.

6. Use Custom Video Thumbnails

A custom thumbnail is an excellent way to make your videos stand out (check out these awesome thumbnail makers ). A good thumbnail is its own piece of quality, customized, visual content that has the power to draw in audiences from search engine results. Make sure to take thumbnail-specific photos and perfect those images with text and graphics in Photoshop or a free alternative like Canva.

Custom thumbnails come with new metadata for your video and they can often be indexed in Google image searches along with the video content that you create. This means that you will have access to a text search via Google (your video title and description), video searches via Google, a video search via YouTube, and an image search via Google too.

In order tocreate a thumbnail that stands out and attracts more views, you should first search for your video’s title on YouTube and see what kinds of thumbnails come up. You want your thumbnail to be enough like the results that viewers recognize it as being on the same topic, and different enough that it doesn’t fade into the crowd (a good strategy is to use a splash of color the other creators haven’t included).

If you are interested in generating more traffic to any YouTube video be sure to follow these 6 steps for how to get your YouTube video seen (and check out 4 more here! ).

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

With an estimated 60 hours of video being uploaded to YouTube every minute you might be left wondering how to get your YouTube video seen in the huge sea of content. The good news is that a large number of these videos are not optimized in the correct format and taking some extra time to make sure that every video you post is well optimized for YouTube’s search engine can give you an instant advantage.

Here’s how you can get your YouTube video ranked higher in search results and attract more views in 6 easy steps.

• Step 1: Find Good Keywords for Your YouTube Videos
• Step 2: Make Full Use of Your Video’s Tags
• Step 3: Post a Transcript in Your Video Description
• Step 4: Write Searchable YouTube Video Titles
• Step 5: Optimize Your Video Description for YouTube SEO
• Step 6: Use Custom Video Thumbnails

1. Find Good Keywords for Your YouTube Videos

The keywords that you choose to use with your video will be the greatest factors in determining whether your video will actually be found by viewers searching for content like yours on YouTube. You need to be intelligent and choose strong keywords that are highly related to both your video and your niche on YouTube. Without the use of good keywords, your video will simply become lost in the endless stream of content being uploaded to YouTube, and audiences who might enjoy it will never get a chance to see it.

Consider doing some keyword research into your video’s subject using the Google Keyword Planner in or a variety of otherkeyword tools . Make sure the most important keywords are in your tags, title, and description.

2. Make Full Use of Your Video’s Tags

Tags are essential. A lot of creators either skip tags or only put in 1-5, and their actions will benefit you if you choose to use a lot.

Loading up your tags with keywords that are relevant to your video and genre will help your video appear in the viewer’s search results, which will earn you a lot more views. When users are looking for specific information, like how to recover lost data, just including things like ‘lost data’, ‘data recovery’, and even the full phrase ‘how to recover lost data’ in your video’s tags will give you a greater chance to actually appear in search engine results.

Including the maximum amount of tags possible will help to give YouTube the maximum amount of information to use in order to place your video in the results of different searches or to have it come up as ‘related’ to other videos. Users that only post 3 or 4 tags with each video could be missing out on countless amounts of traffic for their content.

3. Post a Transcript in Your Video Description

If you have a script or a transcript for your entire video you should consider posting it in the description of your video in order to improve your search engine ranking. This can also help for users that would like to have a written article to accompany your video and for indexing your video in search engine results. There are so many people that don’t make proper use of their video descriptions on YouTube that doing so will give you an advantage.

4. Write Searchable YouTube Video Tiles

By including your 1 or 2 most important keywords in the title of your video you will help YouTube sort your video into the correct search results. Generally, your most important keywords will be things like the name of the game you’re playing or the brand of makeup you’re reviewing.

Try to write titles that are searchable and which also get potential viewers excited about your content. Do not try to be mysterious or clickbait-y in your video title. Big channels can be very successful with those strategies because they’re already guaranteed a certain number of views, but this will almost always backfire for small channels.

Phrases such as ‘review’, ‘how-to’, and ‘tutorial’ get searched for a lot, so always include them in your titles when they apply to your videos.

5. Optimize your Video Description for YouTube SEO

Video descriptions should generally include around 4000 characters (about 900 words) in which you describe the content of your YouTube video, include important keywords, provide links to your other social media accounts, and ask viewers to subscribe. Using up all the space in your description is a good way to ensure you’re getting the maximum search value out of it.

If you use a lot of products in your videos (i.e. you make cooking videos, so your favorite frying pan is in a lot of shots) then it is a good idea to look into affiliate programs. Amazon has one of the best. If you become an affiliate you can post links to the products you use in your video description and, if a viewer follows one and buys something (even if it’s not the thing you liked to) you’ll earn a commission. This won’t help you with search rankings, but it’s a nice bonus.

6. Use Custom Video Thumbnails

A custom thumbnail is an excellent way to make your videos stand out (check out these awesome thumbnail makers ). A good thumbnail is its own piece of quality, customized, visual content that has the power to draw in audiences from search engine results. Make sure to take thumbnail-specific photos and perfect those images with text and graphics in Photoshop or a free alternative like Canva.

Custom thumbnails come with new metadata for your video and they can often be indexed in Google image searches along with the video content that you create. This means that you will have access to a text search via Google (your video title and description), video searches via Google, a video search via YouTube, and an image search via Google too.

In order tocreate a thumbnail that stands out and attracts more views, you should first search for your video’s title on YouTube and see what kinds of thumbnails come up. You want your thumbnail to be enough like the results that viewers recognize it as being on the same topic, and different enough that it doesn’t fade into the crowd (a good strategy is to use a splash of color the other creators haven’t included).

If you are interested in generating more traffic to any YouTube video be sure to follow these 6 steps for how to get your YouTube video seen (and check out 4 more here! ).

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

With an estimated 60 hours of video being uploaded to YouTube every minute you might be left wondering how to get your YouTube video seen in the huge sea of content. The good news is that a large number of these videos are not optimized in the correct format and taking some extra time to make sure that every video you post is well optimized for YouTube’s search engine can give you an instant advantage.

Here’s how you can get your YouTube video ranked higher in search results and attract more views in 6 easy steps.

• Step 1: Find Good Keywords for Your YouTube Videos
• Step 2: Make Full Use of Your Video’s Tags
• Step 3: Post a Transcript in Your Video Description
• Step 4: Write Searchable YouTube Video Titles
• Step 5: Optimize Your Video Description for YouTube SEO
• Step 6: Use Custom Video Thumbnails

1. Find Good Keywords for Your YouTube Videos

The keywords that you choose to use with your video will be the greatest factors in determining whether your video will actually be found by viewers searching for content like yours on YouTube. You need to be intelligent and choose strong keywords that are highly related to both your video and your niche on YouTube. Without the use of good keywords, your video will simply become lost in the endless stream of content being uploaded to YouTube, and audiences who might enjoy it will never get a chance to see it.

Consider doing some keyword research into your video’s subject using the Google Keyword Planner in or a variety of otherkeyword tools . Make sure the most important keywords are in your tags, title, and description.

2. Make Full Use of Your Video’s Tags

Tags are essential. A lot of creators either skip tags or only put in 1-5, and their actions will benefit you if you choose to use a lot.

Loading up your tags with keywords that are relevant to your video and genre will help your video appear in the viewer’s search results, which will earn you a lot more views. When users are looking for specific information, like how to recover lost data, just including things like ‘lost data’, ‘data recovery’, and even the full phrase ‘how to recover lost data’ in your video’s tags will give you a greater chance to actually appear in search engine results.

Including the maximum amount of tags possible will help to give YouTube the maximum amount of information to use in order to place your video in the results of different searches or to have it come up as ‘related’ to other videos. Users that only post 3 or 4 tags with each video could be missing out on countless amounts of traffic for their content.

3. Post a Transcript in Your Video Description

If you have a script or a transcript for your entire video you should consider posting it in the description of your video in order to improve your search engine ranking. This can also help for users that would like to have a written article to accompany your video and for indexing your video in search engine results. There are so many people that don’t make proper use of their video descriptions on YouTube that doing so will give you an advantage.

4. Write Searchable YouTube Video Tiles

By including your 1 or 2 most important keywords in the title of your video you will help YouTube sort your video into the correct search results. Generally, your most important keywords will be things like the name of the game you’re playing or the brand of makeup you’re reviewing.

Try to write titles that are searchable and which also get potential viewers excited about your content. Do not try to be mysterious or clickbait-y in your video title. Big channels can be very successful with those strategies because they’re already guaranteed a certain number of views, but this will almost always backfire for small channels.

Phrases such as ‘review’, ‘how-to’, and ‘tutorial’ get searched for a lot, so always include them in your titles when they apply to your videos.

5. Optimize your Video Description for YouTube SEO

Video descriptions should generally include around 4000 characters (about 900 words) in which you describe the content of your YouTube video, include important keywords, provide links to your other social media accounts, and ask viewers to subscribe. Using up all the space in your description is a good way to ensure you’re getting the maximum search value out of it.

If you use a lot of products in your videos (i.e. you make cooking videos, so your favorite frying pan is in a lot of shots) then it is a good idea to look into affiliate programs. Amazon has one of the best. If you become an affiliate you can post links to the products you use in your video description and, if a viewer follows one and buys something (even if it’s not the thing you liked to) you’ll earn a commission. This won’t help you with search rankings, but it’s a nice bonus.

6. Use Custom Video Thumbnails

A custom thumbnail is an excellent way to make your videos stand out (check out these awesome thumbnail makers ). A good thumbnail is its own piece of quality, customized, visual content that has the power to draw in audiences from search engine results. Make sure to take thumbnail-specific photos and perfect those images with text and graphics in Photoshop or a free alternative like Canva.

Custom thumbnails come with new metadata for your video and they can often be indexed in Google image searches along with the video content that you create. This means that you will have access to a text search via Google (your video title and description), video searches via Google, a video search via YouTube, and an image search via Google too.

In order tocreate a thumbnail that stands out and attracts more views, you should first search for your video’s title on YouTube and see what kinds of thumbnails come up. You want your thumbnail to be enough like the results that viewers recognize it as being on the same topic, and different enough that it doesn’t fade into the crowd (a good strategy is to use a splash of color the other creators haven’t included).

If you are interested in generating more traffic to any YouTube video be sure to follow these 6 steps for how to get your YouTube video seen (and check out 4 more here! ).

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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