Tiny Snippets Deciphered: Important Facts

YouTube is one of the most leading social media platforms attracting a huge number of people each day. Recently YouTube has launched a new concept known as YouTube shorts which is a short, crisp 60 or fewer seconds of video content. YouTube shorts has been successful in attracting viewers to the platform. Along with the video the platform allows you to write a text which is a YouTube shorts description to give some idea about your video to viewers.

Let’s talk about in YouTube shorts description in detail and learn ways to write on the platform.

In this article

01 What is YouTube Shorts Description?

02 Why is YouTube Shorts Description Important?

03 How do you Write a Description on YouTube Shorts?

04 Tips for Writing Effective YouTube Shorts Description

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Part 1: What is YouTube Shorts Description?

YouTube shorts description means a simple text or a message written below to your YouTube shorts giving an idea about the uploaded YouTube shorts video to the viewers.

Such a YouTube short description helps viewers in getting some hint about the video and to decide whether the video is what they are looking for or not. Also, we can also add additional information such as relevant links and hashtags to the video.

Source: adweek.com

Part 2: Why is YouTube Shorts Description Important?

YouTube shorts description plays an important role in attracting viewers and growing your channel. There are a few reasons behind is such as

It gives a simple idea and context about your video to viewers.

Attractive and appealing YouTube short descriptions would easily catch the attention of viewers.

It let viewers decide whether the YouTube shorts video is what they are looking for or not.

You can add relevant hashtags to your video in the description as well to gain more views.

Part 3: How do you Write a Description on YouTube Shorts?

Let’s talk about ways to write a YouTube shorts description with easy to follow steps:

Step 1: At first you need to open the YouTube homepage and select a Library in the bottom right corner of the screen.

Step 2: Once you do that now click on any of your Videos.

Step 3: Then after pick a YouTube shorts video where you want to add a description and click on the three dots beside it. You would find a menu where click on edit.

Step 4: Now you can add the relevant YouTube shorts description and tags. Then click on save and you are all done.

So you can follow above mentioned easy step guidance and write the most iconic YouTube shorts description on your channel.

Part 4: Tips for Writing Effective YouTube Shorts Description

There are some of the key points to keep in mind while writing a YouTube shorts description. All these tips would surely help your videos gain more views.

1. Be specific

While writing a YouTube shorts description is very important that you are well aware of which keywords to use. Here your choice of keywords will play a key role in ranking your videos up.

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2. Do keyword research

If you are not aware of the right keywords about your YouTube shorts then you could take online help of an online keyword planner. You must be including the right keywords on your YouTube shorts description to make it more searchable.

3. Know where to place your keywords

You should make sure to put your primary keywords on the first three sentences only and the reason is that users always would notice on the initial part of your description.

4. Track the keywords

Always keep an eye on knowing which keywords are working and which are not for you. It would help you decide your YouTube shorts description in that manner and generate more traffic.

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5. Find other interests of your audience

Along with your video content have a look at what other things are attracting your audience. You can always check out that and based on that plan and deliver your upcoming YouTube shorts.

Conclusion

Thus YouTube shorts has become already successful in catching the eye of users and allowing the platform to grow. Along with the video, the platform allows users to add YouTube short descriptions to appeal audience in a right and effective manner. We have talked about YouTube shorts description and the importance of it in growing your video channel in detail.

Now it is time for you to pick the right YouTube shorts description for your video and get a maximum number of views on your channel.

02 Why is YouTube Shorts Description Important?

03 How do you Write a Description on YouTube Shorts?

04 Tips for Writing Effective YouTube Shorts Description

Part 1: What is YouTube Shorts Description?

YouTube shorts description means a simple text or a message written below to your YouTube shorts giving an idea about the uploaded YouTube shorts video to the viewers.

Such a YouTube short description helps viewers in getting some hint about the video and to decide whether the video is what they are looking for or not. Also, we can also add additional information such as relevant links and hashtags to the video.

Source: adweek.com

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Part 2: Why is YouTube Shorts Description Important?

YouTube shorts description plays an important role in attracting viewers and growing your channel. There are a few reasons behind is such as

It gives a simple idea and context about your video to viewers.

Attractive and appealing YouTube short descriptions would easily catch the attention of viewers.

It let viewers decide whether the YouTube shorts video is what they are looking for or not.

You can add relevant hashtags to your video in the description as well to gain more views.

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Part 3: How do you Write a Description on YouTube Shorts?

Let’s talk about ways to write a YouTube shorts description with easy to follow steps:

Step 1: At first you need to open the YouTube homepage and select a Library in the bottom right corner of the screen.

Step 2: Once you do that now click on any of your Videos.

Step 3: Then after pick a YouTube shorts video where you want to add a description and click on the three dots beside it. You would find a menu where click on edit.

Step 4: Now you can add the relevant YouTube shorts description and tags. Then click on save and you are all done.

So you can follow above mentioned easy step guidance and write the most iconic YouTube shorts description on your channel.

Part 4: Tips for Writing Effective YouTube Shorts Description

There are some of the key points to keep in mind while writing a YouTube shorts description. All these tips would surely help your videos gain more views.

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1. Be specific

While writing a YouTube shorts description is very important that you are well aware of which keywords to use. Here your choice of keywords will play a key role in ranking your videos up.

2. Do keyword research

If you are not aware of the right keywords about your YouTube shorts then you could take online help of an online keyword planner. You must be including the right keywords on your YouTube shorts description to make it more searchable.

3. Know where to place your keywords

You should make sure to put your primary keywords on the first three sentences only and the reason is that users always would notice on the initial part of your description.

4. Track the keywords

Always keep an eye on knowing which keywords are working and which are not for you. It would help you decide your YouTube shorts description in that manner and generate more traffic.

5. Find other interests of your audience

Along with your video content have a look at what other things are attracting your audience. You can always check out that and based on that plan and deliver your upcoming YouTube shorts.

Conclusion

Thus YouTube shorts has become already successful in catching the eye of users and allowing the platform to grow. Along with the video, the platform allows users to add YouTube short descriptions to appeal audience in a right and effective manner. We have talked about YouTube shorts description and the importance of it in growing your video channel in detail.

Now it is time for you to pick the right YouTube shorts description for your video and get a maximum number of views on your channel.

02 Why is YouTube Shorts Description Important?

03 How do you Write a Description on YouTube Shorts?

04 Tips for Writing Effective YouTube Shorts Description

Part 1: What is YouTube Shorts Description?

YouTube shorts description means a simple text or a message written below to your YouTube shorts giving an idea about the uploaded YouTube shorts video to the viewers.

Such a YouTube short description helps viewers in getting some hint about the video and to decide whether the video is what they are looking for or not. Also, we can also add additional information such as relevant links and hashtags to the video.

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Source: adweek.com

Part 2: Why is YouTube Shorts Description Important?

YouTube shorts description plays an important role in attracting viewers and growing your channel. There are a few reasons behind is such as

It gives a simple idea and context about your video to viewers.

Attractive and appealing YouTube short descriptions would easily catch the attention of viewers.

It let viewers decide whether the YouTube shorts video is what they are looking for or not.

You can add relevant hashtags to your video in the description as well to gain more views.

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Part 3: How do you Write a Description on YouTube Shorts?

Let’s talk about ways to write a YouTube shorts description with easy to follow steps:

Step 1: At first you need to open the YouTube homepage and select a Library in the bottom right corner of the screen.

Step 2: Once you do that now click on any of your Videos.

Step 3: Then after pick a YouTube shorts video where you want to add a description and click on the three dots beside it. You would find a menu where click on edit.

Step 4: Now you can add the relevant YouTube shorts description and tags. Then click on save and you are all done.

So you can follow above mentioned easy step guidance and write the most iconic YouTube shorts description on your channel.

Part 4: Tips for Writing Effective YouTube Shorts Description

There are some of the key points to keep in mind while writing a YouTube shorts description. All these tips would surely help your videos gain more views.

1. Be specific

While writing a YouTube shorts description is very important that you are well aware of which keywords to use. Here your choice of keywords will play a key role in ranking your videos up.

2. Do keyword research

If you are not aware of the right keywords about your YouTube shorts then you could take online help of an online keyword planner. You must be including the right keywords on your YouTube shorts description to make it more searchable.

3. Know where to place your keywords

You should make sure to put your primary keywords on the first three sentences only and the reason is that users always would notice on the initial part of your description.

4. Track the keywords

Always keep an eye on knowing which keywords are working and which are not for you. It would help you decide your YouTube shorts description in that manner and generate more traffic.

5. Find other interests of your audience

Along with your video content have a look at what other things are attracting your audience. You can always check out that and based on that plan and deliver your upcoming YouTube shorts.

Conclusion

Thus YouTube shorts has become already successful in catching the eye of users and allowing the platform to grow. Along with the video, the platform allows users to add YouTube short descriptions to appeal audience in a right and effective manner. We have talked about YouTube shorts description and the importance of it in growing your video channel in detail.

Now it is time for you to pick the right YouTube shorts description for your video and get a maximum number of views on your channel.

02 Why is YouTube Shorts Description Important?

03 How do you Write a Description on YouTube Shorts?

04 Tips for Writing Effective YouTube Shorts Description

Part 1: What is YouTube Shorts Description?

YouTube shorts description means a simple text or a message written below to your YouTube shorts giving an idea about the uploaded YouTube shorts video to the viewers.

Such a YouTube short description helps viewers in getting some hint about the video and to decide whether the video is what they are looking for or not. Also, we can also add additional information such as relevant links and hashtags to the video.

Source: adweek.com

Part 2: Why is YouTube Shorts Description Important?

YouTube shorts description plays an important role in attracting viewers and growing your channel. There are a few reasons behind is such as

It gives a simple idea and context about your video to viewers.

Attractive and appealing YouTube short descriptions would easily catch the attention of viewers.

It let viewers decide whether the YouTube shorts video is what they are looking for or not.

You can add relevant hashtags to your video in the description as well to gain more views.

Part 3: How do you Write a Description on YouTube Shorts?

Let’s talk about ways to write a YouTube shorts description with easy to follow steps:

Step 1: At first you need to open the YouTube homepage and select a Library in the bottom right corner of the screen.

Step 2: Once you do that now click on any of your Videos.

Step 3: Then after pick a YouTube shorts video where you want to add a description and click on the three dots beside it. You would find a menu where click on edit.

Step 4: Now you can add the relevant YouTube shorts description and tags. Then click on save and you are all done.

So you can follow above mentioned easy step guidance and write the most iconic YouTube shorts description on your channel.

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Part 4: Tips for Writing Effective YouTube Shorts Description

There are some of the key points to keep in mind while writing a YouTube shorts description. All these tips would surely help your videos gain more views.

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1. Be specific

While writing a YouTube shorts description is very important that you are well aware of which keywords to use. Here your choice of keywords will play a key role in ranking your videos up.

2. Do keyword research

If you are not aware of the right keywords about your YouTube shorts then you could take online help of an online keyword planner. You must be including the right keywords on your YouTube shorts description to make it more searchable.

3. Know where to place your keywords

You should make sure to put your primary keywords on the first three sentences only and the reason is that users always would notice on the initial part of your description.

4. Track the keywords

Always keep an eye on knowing which keywords are working and which are not for you. It would help you decide your YouTube shorts description in that manner and generate more traffic.

5. Find other interests of your audience

Along with your video content have a look at what other things are attracting your audience. You can always check out that and based on that plan and deliver your upcoming YouTube shorts.

Conclusion

Thus YouTube shorts has become already successful in catching the eye of users and allowing the platform to grow. Along with the video, the platform allows users to add YouTube short descriptions to appeal audience in a right and effective manner. We have talked about YouTube shorts description and the importance of it in growing your video channel in detail.

Now it is time for you to pick the right YouTube shorts description for your video and get a maximum number of views on your channel.

Frameworks for Compelling YouTube Content Layouts

How to structure YouTube videos

Richard Bennett

Mar 27, 2024• Proven solutions

Creating a YouTube channel and uploading video content is only one part of the key to your success. With so much competition on the platform, it’s crucial that you stand out from the crowd with efficient, professional videos that are a pleasure to watch.

Without some planning and structure in mind before you begin filming, it’s all too easy to get a bit lost and start to ramble or fumble your words. Video’s filled with ‘umm’ and ‘err’ are neither pleasant to watch nor engaging.

If you’re serious about making a great YouTube channel and developing a loyal fan base, you’re going to need a workable structure for every video to help you stay on track. Here’s what you need to know:

Quick Jump Menu

• Why is structuring your video important?
• How should you structure YouTube Video Content?
• Ready to go out and make amazing videos?

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Why is structuring your video important?

The structure of your video can make all the difference between a successful YouTube channel and a big waste of time. Your objective is to get people watching more and watching all the way to the end. A great structure can:

• Build interest and engagement: By keeping something in reserve and naturally building interest as you go along, people will be compelled to watch longer and interact more with your channel.
• Helps you rank higher: Longer and higher numbers of views will demonstrate your position as an authority well. The YouTube algorithm uses these metrics as part of their ranking factor, so the more and longer views you get, the higher you’ll rank in search.
• Builds consistency and familiarity: If all your videos follow a typical structure, your fans will come to be familiar with your format. They’ll know what to expect from your content and will watch more regularly as a result.

So, now you understand why structure is so important to your channel, let’s take a look at ways in which you can create an amazing structure for every video you produce.

How should you structure YouTube video content?

There are some key elements of a YouTube video’s structure which can make it more natural, more engaging and more fun to watch. When you’re planning your structure, you should follow a logical timeline to take the viewer from start to finish easily, and to ensure you get the actions you want at the end.

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Intro

People love to be told what’s about to happen, and an intro can be a crucial step in ensuring they are going to continue watching your content. By explaining clearly what they are about to see, why it’s important to them and what problems you’re aiming to solve, you’ll keep them hooked and prevent them from browsing away to the next search result.

An introduction doesn’t need to be long or particularly involved. Remember, you don’t want to give away all your information here, as what you want is to encourage them to watch until the end. Something like “I’m going to show you … which will help you to …” is fine.

Your idea and purpose need to be conveyed fast and effectively if you’re keen to get their interest. Most viewers will decide within the first three to five seconds of a video if they want to invest their time in watching, so it’s crucial you capture their interest and engage them fast to stop them drifting away.

Main content

Once you’ve introduced your video, it’s time to start working through your content. This should be done by:

1. Framing the problem

What are the types of problems that your viewers will have encountered which your video can solve? How is the problem affecting you and your viewers? Take around two to three minutes to describe the problems that you hope your video will solve, and work on being empathetic so people can relate to you and the issue you’re discussing.

1. Offer solutions with examples

Move on to your solution to the problem. How did you find this solution? Is it easy to implement? Take around four to five minutes to address your solution and give examples of how it works in practice.

Now you’ve addressed the issue that your video content will solve, you’re almost ready to ask them to take the next step. Almost. There’s one more key element in your structure that you need to remember to include.

Hook

The hook can be placed anywhere in your content, although it’s most successful when placed either in the introduction or while you are framing the problem. The hook is a tidbit that aims to encourage a full viewing of your video, so don’t give away your solutions but do give them a reason to carry on watching.

If there’s a particular point where you think they might become bored or distracted, this is a great time to insert your hook. Come up with a powerful hook, for instance ‘with my solution I managed to go from ten views to two hundred in an hour’ or ‘when you hear this solution you’ll understand how I tripled my profits overnight’. Give them a reason to want to stay to the end.

Outro

Your outro shouldn’t just be about signing off in your unique way with some lovely music and visuals. This is the point at which you can ask something back from your audience, whatever that may be. We call this a ‘call to action’, and it could eb something as simple as subscribing through to something more involved like visiting your website.

Think about what you want from your audience; what should they do next? Remember to ask via a strong call to action, otherwise you’ve simply given them some free advice with very little in the way of a return for you.

Script or no script?

Many YouTubers shy away from using any sort of script, feeling that this will make them less relatable and natural. Choosing whether or not to script is entirely up to you; some people feel more comfortable with a script to hand, whereas others prefer to just wing it as they go.

If you don’t feel a script would work for you, do consider having a very rough outline of your structure and the points you want to make readily available while filming. It will help you regain control if you do happen to lose your place and will ensure you get all the information across that you’d planned to.

If you do think a full script would work better for you, make sure you are able to come across as naturally as possible while reading it. Write your script the same way you speak and run through a few times so you’re not squinting at words while you’re on camera. If you regularly wander off script, this could be a sign that a freer flowing style is more your thing.

Read More to Get : How to Loop a YouTube Video >>

Ready to go out and make amazing videos?

Having a structure to your videos might seem a little unnatural at first, but there’s plenty of evidence to show that people who take the time to plan their content get far better results than those who just improvise. If you’re unsure of the best structure for your content, watch videos made by others in your niche to see how they organize theirs.

That’s not to say you have to copy the leaders to be a success; indeed, you’ll be far more successful on YouTube if you continue to be unique. But there’s always room to learn from the best and to take inspiration from those who’ve been getting the very best results.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Creating a YouTube channel and uploading video content is only one part of the key to your success. With so much competition on the platform, it’s crucial that you stand out from the crowd with efficient, professional videos that are a pleasure to watch.

Without some planning and structure in mind before you begin filming, it’s all too easy to get a bit lost and start to ramble or fumble your words. Video’s filled with ‘umm’ and ‘err’ are neither pleasant to watch nor engaging.

If you’re serious about making a great YouTube channel and developing a loyal fan base, you’re going to need a workable structure for every video to help you stay on track. Here’s what you need to know:

Quick Jump Menu

• Why is structuring your video important?
• How should you structure YouTube Video Content?
• Ready to go out and make amazing videos?

Why is structuring your video important?

The structure of your video can make all the difference between a successful YouTube channel and a big waste of time. Your objective is to get people watching more and watching all the way to the end. A great structure can:

• Build interest and engagement: By keeping something in reserve and naturally building interest as you go along, people will be compelled to watch longer and interact more with your channel.
• Helps you rank higher: Longer and higher numbers of views will demonstrate your position as an authority well. The YouTube algorithm uses these metrics as part of their ranking factor, so the more and longer views you get, the higher you’ll rank in search.
• Builds consistency and familiarity: If all your videos follow a typical structure, your fans will come to be familiar with your format. They’ll know what to expect from your content and will watch more regularly as a result.

So, now you understand why structure is so important to your channel, let’s take a look at ways in which you can create an amazing structure for every video you produce.

How should you structure YouTube video content?

There are some key elements of a YouTube video’s structure which can make it more natural, more engaging and more fun to watch. When you’re planning your structure, you should follow a logical timeline to take the viewer from start to finish easily, and to ensure you get the actions you want at the end.

Intro

People love to be told what’s about to happen, and an intro can be a crucial step in ensuring they are going to continue watching your content. By explaining clearly what they are about to see, why it’s important to them and what problems you’re aiming to solve, you’ll keep them hooked and prevent them from browsing away to the next search result.

An introduction doesn’t need to be long or particularly involved. Remember, you don’t want to give away all your information here, as what you want is to encourage them to watch until the end. Something like “I’m going to show you … which will help you to …” is fine.

Your idea and purpose need to be conveyed fast and effectively if you’re keen to get their interest. Most viewers will decide within the first three to five seconds of a video if they want to invest their time in watching, so it’s crucial you capture their interest and engage them fast to stop them drifting away.

Main content

Once you’ve introduced your video, it’s time to start working through your content. This should be done by:

1. Framing the problem

What are the types of problems that your viewers will have encountered which your video can solve? How is the problem affecting you and your viewers? Take around two to three minutes to describe the problems that you hope your video will solve, and work on being empathetic so people can relate to you and the issue you’re discussing.

1. Offer solutions with examples

Move on to your solution to the problem. How did you find this solution? Is it easy to implement? Take around four to five minutes to address your solution and give examples of how it works in practice.

Now you’ve addressed the issue that your video content will solve, you’re almost ready to ask them to take the next step. Almost. There’s one more key element in your structure that you need to remember to include.

Hook

The hook can be placed anywhere in your content, although it’s most successful when placed either in the introduction or while you are framing the problem. The hook is a tidbit that aims to encourage a full viewing of your video, so don’t give away your solutions but do give them a reason to carry on watching.

If there’s a particular point where you think they might become bored or distracted, this is a great time to insert your hook. Come up with a powerful hook, for instance ‘with my solution I managed to go from ten views to two hundred in an hour’ or ‘when you hear this solution you’ll understand how I tripled my profits overnight’. Give them a reason to want to stay to the end.

Outro

Your outro shouldn’t just be about signing off in your unique way with some lovely music and visuals. This is the point at which you can ask something back from your audience, whatever that may be. We call this a ‘call to action’, and it could eb something as simple as subscribing through to something more involved like visiting your website.

Think about what you want from your audience; what should they do next? Remember to ask via a strong call to action, otherwise you’ve simply given them some free advice with very little in the way of a return for you.

Script or no script?

Many YouTubers shy away from using any sort of script, feeling that this will make them less relatable and natural. Choosing whether or not to script is entirely up to you; some people feel more comfortable with a script to hand, whereas others prefer to just wing it as they go.

If you don’t feel a script would work for you, do consider having a very rough outline of your structure and the points you want to make readily available while filming. It will help you regain control if you do happen to lose your place and will ensure you get all the information across that you’d planned to.

If you do think a full script would work better for you, make sure you are able to come across as naturally as possible while reading it. Write your script the same way you speak and run through a few times so you’re not squinting at words while you’re on camera. If you regularly wander off script, this could be a sign that a freer flowing style is more your thing.

Read More to Get : How to Loop a YouTube Video >>

Ready to go out and make amazing videos?

Having a structure to your videos might seem a little unnatural at first, but there’s plenty of evidence to show that people who take the time to plan their content get far better results than those who just improvise. If you’re unsure of the best structure for your content, watch videos made by others in your niche to see how they organize theirs.

That’s not to say you have to copy the leaders to be a success; indeed, you’ll be far more successful on YouTube if you continue to be unique. But there’s always room to learn from the best and to take inspiration from those who’ve been getting the very best results.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Creating a YouTube channel and uploading video content is only one part of the key to your success. With so much competition on the platform, it’s crucial that you stand out from the crowd with efficient, professional videos that are a pleasure to watch.

Without some planning and structure in mind before you begin filming, it’s all too easy to get a bit lost and start to ramble or fumble your words. Video’s filled with ‘umm’ and ‘err’ are neither pleasant to watch nor engaging.

If you’re serious about making a great YouTube channel and developing a loyal fan base, you’re going to need a workable structure for every video to help you stay on track. Here’s what you need to know:

Quick Jump Menu

• Why is structuring your video important?
• How should you structure YouTube Video Content?
• Ready to go out and make amazing videos?

Why is structuring your video important?

The structure of your video can make all the difference between a successful YouTube channel and a big waste of time. Your objective is to get people watching more and watching all the way to the end. A great structure can:

• Build interest and engagement: By keeping something in reserve and naturally building interest as you go along, people will be compelled to watch longer and interact more with your channel.
• Helps you rank higher: Longer and higher numbers of views will demonstrate your position as an authority well. The YouTube algorithm uses these metrics as part of their ranking factor, so the more and longer views you get, the higher you’ll rank in search.
• Builds consistency and familiarity: If all your videos follow a typical structure, your fans will come to be familiar with your format. They’ll know what to expect from your content and will watch more regularly as a result.

So, now you understand why structure is so important to your channel, let’s take a look at ways in which you can create an amazing structure for every video you produce.

How should you structure YouTube video content?

There are some key elements of a YouTube video’s structure which can make it more natural, more engaging and more fun to watch. When you’re planning your structure, you should follow a logical timeline to take the viewer from start to finish easily, and to ensure you get the actions you want at the end.

Intro

People love to be told what’s about to happen, and an intro can be a crucial step in ensuring they are going to continue watching your content. By explaining clearly what they are about to see, why it’s important to them and what problems you’re aiming to solve, you’ll keep them hooked and prevent them from browsing away to the next search result.

An introduction doesn’t need to be long or particularly involved. Remember, you don’t want to give away all your information here, as what you want is to encourage them to watch until the end. Something like “I’m going to show you … which will help you to …” is fine.

Your idea and purpose need to be conveyed fast and effectively if you’re keen to get their interest. Most viewers will decide within the first three to five seconds of a video if they want to invest their time in watching, so it’s crucial you capture their interest and engage them fast to stop them drifting away.

Main content

Once you’ve introduced your video, it’s time to start working through your content. This should be done by:

1. Framing the problem

What are the types of problems that your viewers will have encountered which your video can solve? How is the problem affecting you and your viewers? Take around two to three minutes to describe the problems that you hope your video will solve, and work on being empathetic so people can relate to you and the issue you’re discussing.

1. Offer solutions with examples

Move on to your solution to the problem. How did you find this solution? Is it easy to implement? Take around four to five minutes to address your solution and give examples of how it works in practice.

Now you’ve addressed the issue that your video content will solve, you’re almost ready to ask them to take the next step. Almost. There’s one more key element in your structure that you need to remember to include.

Hook

The hook can be placed anywhere in your content, although it’s most successful when placed either in the introduction or while you are framing the problem. The hook is a tidbit that aims to encourage a full viewing of your video, so don’t give away your solutions but do give them a reason to carry on watching.

If there’s a particular point where you think they might become bored or distracted, this is a great time to insert your hook. Come up with a powerful hook, for instance ‘with my solution I managed to go from ten views to two hundred in an hour’ or ‘when you hear this solution you’ll understand how I tripled my profits overnight’. Give them a reason to want to stay to the end.

Outro

Your outro shouldn’t just be about signing off in your unique way with some lovely music and visuals. This is the point at which you can ask something back from your audience, whatever that may be. We call this a ‘call to action’, and it could eb something as simple as subscribing through to something more involved like visiting your website.

Think about what you want from your audience; what should they do next? Remember to ask via a strong call to action, otherwise you’ve simply given them some free advice with very little in the way of a return for you.

Script or no script?

Many YouTubers shy away from using any sort of script, feeling that this will make them less relatable and natural. Choosing whether or not to script is entirely up to you; some people feel more comfortable with a script to hand, whereas others prefer to just wing it as they go.

If you don’t feel a script would work for you, do consider having a very rough outline of your structure and the points you want to make readily available while filming. It will help you regain control if you do happen to lose your place and will ensure you get all the information across that you’d planned to.

If you do think a full script would work better for you, make sure you are able to come across as naturally as possible while reading it. Write your script the same way you speak and run through a few times so you’re not squinting at words while you’re on camera. If you regularly wander off script, this could be a sign that a freer flowing style is more your thing.

Read More to Get : How to Loop a YouTube Video >>

Ready to go out and make amazing videos?

Having a structure to your videos might seem a little unnatural at first, but there’s plenty of evidence to show that people who take the time to plan their content get far better results than those who just improvise. If you’re unsure of the best structure for your content, watch videos made by others in your niche to see how they organize theirs.

That’s not to say you have to copy the leaders to be a success; indeed, you’ll be far more successful on YouTube if you continue to be unique. But there’s always room to learn from the best and to take inspiration from those who’ve been getting the very best results.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Creating a YouTube channel and uploading video content is only one part of the key to your success. With so much competition on the platform, it’s crucial that you stand out from the crowd with efficient, professional videos that are a pleasure to watch.

Without some planning and structure in mind before you begin filming, it’s all too easy to get a bit lost and start to ramble or fumble your words. Video’s filled with ‘umm’ and ‘err’ are neither pleasant to watch nor engaging.

If you’re serious about making a great YouTube channel and developing a loyal fan base, you’re going to need a workable structure for every video to help you stay on track. Here’s what you need to know:

Quick Jump Menu

• Why is structuring your video important?
• How should you structure YouTube Video Content?
• Ready to go out and make amazing videos?

Why is structuring your video important?

The structure of your video can make all the difference between a successful YouTube channel and a big waste of time. Your objective is to get people watching more and watching all the way to the end. A great structure can:

• Build interest and engagement: By keeping something in reserve and naturally building interest as you go along, people will be compelled to watch longer and interact more with your channel.
• Helps you rank higher: Longer and higher numbers of views will demonstrate your position as an authority well. The YouTube algorithm uses these metrics as part of their ranking factor, so the more and longer views you get, the higher you’ll rank in search.
• Builds consistency and familiarity: If all your videos follow a typical structure, your fans will come to be familiar with your format. They’ll know what to expect from your content and will watch more regularly as a result.

So, now you understand why structure is so important to your channel, let’s take a look at ways in which you can create an amazing structure for every video you produce.

How should you structure YouTube video content?

There are some key elements of a YouTube video’s structure which can make it more natural, more engaging and more fun to watch. When you’re planning your structure, you should follow a logical timeline to take the viewer from start to finish easily, and to ensure you get the actions you want at the end.

Intro

People love to be told what’s about to happen, and an intro can be a crucial step in ensuring they are going to continue watching your content. By explaining clearly what they are about to see, why it’s important to them and what problems you’re aiming to solve, you’ll keep them hooked and prevent them from browsing away to the next search result.

An introduction doesn’t need to be long or particularly involved. Remember, you don’t want to give away all your information here, as what you want is to encourage them to watch until the end. Something like “I’m going to show you … which will help you to …” is fine.

Your idea and purpose need to be conveyed fast and effectively if you’re keen to get their interest. Most viewers will decide within the first three to five seconds of a video if they want to invest their time in watching, so it’s crucial you capture their interest and engage them fast to stop them drifting away.

Main content

Once you’ve introduced your video, it’s time to start working through your content. This should be done by:

1. Framing the problem

What are the types of problems that your viewers will have encountered which your video can solve? How is the problem affecting you and your viewers? Take around two to three minutes to describe the problems that you hope your video will solve, and work on being empathetic so people can relate to you and the issue you’re discussing.

1. Offer solutions with examples

Move on to your solution to the problem. How did you find this solution? Is it easy to implement? Take around four to five minutes to address your solution and give examples of how it works in practice.

Now you’ve addressed the issue that your video content will solve, you’re almost ready to ask them to take the next step. Almost. There’s one more key element in your structure that you need to remember to include.

Hook

The hook can be placed anywhere in your content, although it’s most successful when placed either in the introduction or while you are framing the problem. The hook is a tidbit that aims to encourage a full viewing of your video, so don’t give away your solutions but do give them a reason to carry on watching.

If there’s a particular point where you think they might become bored or distracted, this is a great time to insert your hook. Come up with a powerful hook, for instance ‘with my solution I managed to go from ten views to two hundred in an hour’ or ‘when you hear this solution you’ll understand how I tripled my profits overnight’. Give them a reason to want to stay to the end.

Outro

Your outro shouldn’t just be about signing off in your unique way with some lovely music and visuals. This is the point at which you can ask something back from your audience, whatever that may be. We call this a ‘call to action’, and it could eb something as simple as subscribing through to something more involved like visiting your website.

Think about what you want from your audience; what should they do next? Remember to ask via a strong call to action, otherwise you’ve simply given them some free advice with very little in the way of a return for you.

Script or no script?

Many YouTubers shy away from using any sort of script, feeling that this will make them less relatable and natural. Choosing whether or not to script is entirely up to you; some people feel more comfortable with a script to hand, whereas others prefer to just wing it as they go.

If you don’t feel a script would work for you, do consider having a very rough outline of your structure and the points you want to make readily available while filming. It will help you regain control if you do happen to lose your place and will ensure you get all the information across that you’d planned to.

If you do think a full script would work better for you, make sure you are able to come across as naturally as possible while reading it. Write your script the same way you speak and run through a few times so you’re not squinting at words while you’re on camera. If you regularly wander off script, this could be a sign that a freer flowing style is more your thing.

Read More to Get : How to Loop a YouTube Video >>

Ready to go out and make amazing videos?

Having a structure to your videos might seem a little unnatural at first, but there’s plenty of evidence to show that people who take the time to plan their content get far better results than those who just improvise. If you’re unsure of the best structure for your content, watch videos made by others in your niche to see how they organize theirs.

That’s not to say you have to copy the leaders to be a success; indeed, you’ll be far more successful on YouTube if you continue to be unique. But there’s always room to learn from the best and to take inspiration from those who’ve been getting the very best results.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett