Earning Excellence: A Guide to Maximize Money From Mobile YouTube Viewers

YouTube makes money easier and more accessible than ever in 2024. Create videos from the convenience of your mobile device and earn money from your passion. Your dreams can become a reality when you explore them. The goal of every YouTube creator is to monetize their channel. They can start side businesses, turn YouTube into a full-time job, or sell physical products. With today’s technology, the possibilities are endless!

This article is here to guide you on making money from your YouTube channel in 2024. You’ll discover steps and tips that can help boost your earnings. Whether you’re a pro or just starting out, monetizing your content can work for you. Get ready to increase your YouTube income potential as your journey on the platform is set to get even better.

YouTube Monetization Editor A cross-platform helps create attention-grabbing thumbnails and enhance your videos on YouTube easy!

Free Download Free Download Learn More

Part 1. What you need to know about YouTube Monetization

Rules and requirements for YouTube Monetization

YouTube Monetization means making money from YouTube content. For monetization, you need to join the YouTube Partner program and for this, you need to follow some requirements. In order to benefit from YPP fan funding, such as Super Chats and Super Thanks, here are the minimum requirements:

• A subscriber base of 500
• 90-day history of public uploads
• Within the last 90 days, public YouTube Shorts have been viewed 3 million times.

Video advertisements can make you money if you meet the following requirements:

• Subscribers of 1,000
• Watches by the public of 4,000 hours or views of 10 million YouTube Shorts in 90 days.

Promote your channel and create quality content to increase these numbers.

Join the YouTube Partner Program

In order to participate in the YouTube Partner Program, you must apply (YPP). YouTube is the top platform for content creators, offering them the chance to monetize their work.

Applications are reviewed by YouTube for at least one month before a decision is made. Due to YouTube’s actual specialists reviewing each application, it may take longer than a month.

To join the YPP, you must meet the following requirements:

• A minimum of 1,000 subscribers subscribe to your channel
• In the last 12 months, you’ve logged at least 4,000 public watch hours
• You live in an area that offers the YouTube Partner Program
• In terms of YouTube channel monetization policies, you follow them all
• Your YouTube channel must be secured with 2-Step Verification via your Google Account.
• Your YouTube channel is associated with an AdSense account
• The Community Guidelines strike on your channel is not active

Part 2. The Step-by-Step Guide for Monetizing Your YouTube Channel on Your Phone

YouTube Monetization Steps for Mobile

Following YPP’s requirements, you should follow these steps. Several steps must be followed in order to enable YouTube monetization using a mobile device:

A Quick Navigation

• Step 1 - Create an account on YouTube
• Step 2 - Get YouTube Studio access
• Step 3 -Monetize your site with Google Adsense
• Step 4 -Accept YouTube’s terms and conditions
• Step 5 -Creating ad formats
• Step 6 -Monetizing videos
• Step 7 -Content Promotion
• Step 8 -Analyze the results
• Step 9 -Ensure compliance

Step - 1 . Create an account on YouTube

Simply open YouTube on your mobile device, and sign in with your Google account right there on your device.

Step - 2 . Get YouTube Studio access

To access the YouTube Studio dashboard, click the icon of your channel or profile picture.

Step - 3 . Monetize your site with Google Adsense

To view YouTube Studio’s monetization options, click on the “Monetization” tab. The “Enable” option will appear if you meet the eligibility criteria. To receive your earnings, follow the instructions onscreen to set up Google AdSense.

Step - 4 . Accept YouTube’s terms and conditions

Read and accept YouTube’s terms and conditions for the Partner Program.

Step - 5 . Creating ad formats

In your videos, you can choose whether you want skippable or non-skippable advertisements.

Step - 6 . Monetizing videos

To enable or disable monetization on specific videos, select “Videos” from the YouTube Studio menu.

Step - 7 . Content Promotion

Continue producing high-quality content that engages viewers. It is crucial to create engaging content in order to increase ad revenue.

Step - 8 . Analyze the results

YouTube Studio lets you monitor channel performance, identify improvements, and monitor ad revenue.

Step - 9 . Ensure compliance

Keep in mind YouTube’s content policies if you want to maintain your monetization status.

Your YouTube channel may need some time to be approved for monetization. Engagement with your audience is the key to increasing viewership and revenue for your videos.

Part 3. Monetizing YouTube channels on mobile devices: Some Proven Ways

It is beneficial for creators to use YouTube AdSense, although it is not a reliable source of income. The advertising rates fluctuate, so making the same amount of money every year is hard. At last, here are some methods for monetizing YouTube:

Ads on YouTube

Monetizing a website has many methods, but this is the most basic and straightforward one. Various YouTube ad formats provide control over ad placement before or during a video.

Sponsorships that are paid

Sponsorship involves paying a content creator to use, demonstrate, or test a brand’s product in a video. It benefits both the sponsors and the viewers when brands sponsor creators.

Affiliates

Using affiliate programs is another way of monetizing your YouTube videos. With affiliate marketing, your audience is directed to a brand’s landing page or product by clicking an affiliate link. A commission is earned when the user purchases successfully. It is possible to earn extra income through affiliate programs. Offer discounts to your followers when you become an affiliate for a product you already use.

The merchandise

A similar tactic has already been discussed. Your fans can buy branded goods from a wide range of merchant platforms available today.

Premium YouTube subscriptions

Using YouTube Premium, users can watch videos ad-free and download videos. Fortunately, you can still earn money by uploading videos to this service. Video creators receive subscription revenue payments in the same manner as ad revenues. You earn money based on the number of times Premium members watch your videos.

Crowdfunding on YouTube

Creators can unlock this feature once they reach 500 subscribers and watch 3000 hours. Through three main avenues, they can directly monetize their audience:

• Fans can earn exclusive loyalty badges and watch private streams with channel memberships. Offering YouTube monetization options that can be customized.
• Live streams on YouTube can also be monetized through Super Chats. Viewers send creators “donations” or “tips” between $1 and $500 during live streams.
• The Super Thanks feature on YouTube lets viewers show appreciation for your content by buying digital goods.

Part 4. Wondershare Filmora’s Power: Elevating YouTube Content for Monetization

Keeping YouTube revenue high in 2024 means ensuring high-quality content. Introducing Wondershare Filmora, a tool that allows you to edit videos on your mobile device. You can use it to make your YouTube content stand out.

Creating attention-grabbing thumbnails and enhancing your videos is easy with Filmora. A package for trimming, adding music, overlaying text, and applying captivating effects to videos.

For your channel to succeed, you need to create eye-catching thumbnails. With Filmora, you can create thumbnails that pique interest and boost click-through rates.

You can elevate your content with Filmora whether you’re experienced or starting out. You can maximise your YouTube earnings in 2024 if your videos connect with your audience.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Features for Editing Videos or Images for YouTube

1. AI Copywriting

Using the ChatGPT API, Filmora’s AI Copywriting feature generates scripts based on AI. Assists in the generation of text during the editing of videos. Automates YouTube title and description creation and simplifies the process.

2. Keyframing

The keyframing capabilities of Filmora enhance the quality and energy of your videos. Adding smooth animated effects to capture your audience’s attention.

3. AI Image

With Text to Image, you can use images directly in your video project in three resolutions. And explore limitless image styles, enhancing the visual appeal of your content.

4. Video Templates for All Your Needs

Start with Filmora’s built-in video templates, creating creative videos with ease. You can also save templates on the cloud. Streamline your video production process by sharing them with fellow creators.

Conclusion

You have now learned how to enable monetization on YouTube in mobile in 2024. From your mobile device, you can turn your passion into income. The possibilities are endless once you achieve monetization. No matter if you’re starting a side gig, launching a business, or going full-time on YouTube.

We have covered key steps for meeting YouTube’s requirements and monetizing videos. Following these steps and using the available strategies will assist you in achieving your goals. Making monetization easy with quality content is easy with Filmora’s above mentioned features. The road to success is open. Maximize your YouTube revenue potential today to make your YouTube journey truly rewarding.

Free Download Free Download Learn More

Part 1. What you need to know about YouTube Monetization

Rules and requirements for YouTube Monetization

YouTube Monetization means making money from YouTube content. For monetization, you need to join the YouTube Partner program and for this, you need to follow some requirements. In order to benefit from YPP fan funding, such as Super Chats and Super Thanks, here are the minimum requirements:

• A subscriber base of 500
• 90-day history of public uploads
• Within the last 90 days, public YouTube Shorts have been viewed 3 million times.

Video advertisements can make you money if you meet the following requirements:

• Subscribers of 1,000
• Watches by the public of 4,000 hours or views of 10 million YouTube Shorts in 90 days.

Promote your channel and create quality content to increase these numbers.

Join the YouTube Partner Program

In order to participate in the YouTube Partner Program, you must apply (YPP). YouTube is the top platform for content creators, offering them the chance to monetize their work.

Applications are reviewed by YouTube for at least one month before a decision is made. Due to YouTube’s actual specialists reviewing each application, it may take longer than a month.

To join the YPP, you must meet the following requirements:

• A minimum of 1,000 subscribers subscribe to your channel
• In the last 12 months, you’ve logged at least 4,000 public watch hours
• You live in an area that offers the YouTube Partner Program
• In terms of YouTube channel monetization policies, you follow them all
• Your YouTube channel must be secured with 2-Step Verification via your Google Account.
• Your YouTube channel is associated with an AdSense account
• The Community Guidelines strike on your channel is not active

Part 2. The Step-by-Step Guide for Monetizing Your YouTube Channel on Your Phone

YouTube Monetization Steps for Mobile

Following YPP’s requirements, you should follow these steps. Several steps must be followed in order to enable YouTube monetization using a mobile device:

A Quick Navigation

• Step 1 - Create an account on YouTube
• Step 2 - Get YouTube Studio access
• Step 3 -Monetize your site with Google Adsense
• Step 4 -Accept YouTube’s terms and conditions
• Step 5 -Creating ad formats
• Step 6 -Monetizing videos
• Step 7 -Content Promotion
• Step 8 -Analyze the results
• Step 9 -Ensure compliance

Step - 1 . Create an account on YouTube

Simply open YouTube on your mobile device, and sign in with your Google account right there on your device.

Step - 2 . Get YouTube Studio access

To access the YouTube Studio dashboard, click the icon of your channel or profile picture.

Step - 3 . Monetize your site with Google Adsense

To view YouTube Studio’s monetization options, click on the “Monetization” tab. The “Enable” option will appear if you meet the eligibility criteria. To receive your earnings, follow the instructions onscreen to set up Google AdSense.

Step - 4 . Accept YouTube’s terms and conditions

Read and accept YouTube’s terms and conditions for the Partner Program.

Step - 5 . Creating ad formats

In your videos, you can choose whether you want skippable or non-skippable advertisements.

Step - 6 . Monetizing videos

To enable or disable monetization on specific videos, select “Videos” from the YouTube Studio menu.

Step - 7 . Content Promotion

Continue producing high-quality content that engages viewers. It is crucial to create engaging content in order to increase ad revenue.

Step - 8 . Analyze the results

YouTube Studio lets you monitor channel performance, identify improvements, and monitor ad revenue.

Step - 9 . Ensure compliance

Keep in mind YouTube’s content policies if you want to maintain your monetization status.

Your YouTube channel may need some time to be approved for monetization. Engagement with your audience is the key to increasing viewership and revenue for your videos.

Part 3. Monetizing YouTube channels on mobile devices: Some Proven Ways

It is beneficial for creators to use YouTube AdSense, although it is not a reliable source of income. The advertising rates fluctuate, so making the same amount of money every year is hard. At last, here are some methods for monetizing YouTube:

Ads on YouTube

Monetizing a website has many methods, but this is the most basic and straightforward one. Various YouTube ad formats provide control over ad placement before or during a video.

Sponsorships that are paid

Sponsorship involves paying a content creator to use, demonstrate, or test a brand’s product in a video. It benefits both the sponsors and the viewers when brands sponsor creators.

Affiliates

Using affiliate programs is another way of monetizing your YouTube videos. With affiliate marketing, your audience is directed to a brand’s landing page or product by clicking an affiliate link. A commission is earned when the user purchases successfully. It is possible to earn extra income through affiliate programs. Offer discounts to your followers when you become an affiliate for a product you already use.

The merchandise

A similar tactic has already been discussed. Your fans can buy branded goods from a wide range of merchant platforms available today.

Premium YouTube subscriptions

Using YouTube Premium, users can watch videos ad-free and download videos. Fortunately, you can still earn money by uploading videos to this service. Video creators receive subscription revenue payments in the same manner as ad revenues. You earn money based on the number of times Premium members watch your videos.

Crowdfunding on YouTube

Creators can unlock this feature once they reach 500 subscribers and watch 3000 hours. Through three main avenues, they can directly monetize their audience:

• Fans can earn exclusive loyalty badges and watch private streams with channel memberships. Offering YouTube monetization options that can be customized.
• Live streams on YouTube can also be monetized through Super Chats. Viewers send creators “donations” or “tips” between $1 and $500 during live streams.
• The Super Thanks feature on YouTube lets viewers show appreciation for your content by buying digital goods.

Part 4. Wondershare Filmora’s Power: Elevating YouTube Content for Monetization

Keeping YouTube revenue high in 2024 means ensuring high-quality content. Introducing Wondershare Filmora, a tool that allows you to edit videos on your mobile device. You can use it to make your YouTube content stand out.

Creating attention-grabbing thumbnails and enhancing your videos is easy with Filmora. A package for trimming, adding music, overlaying text, and applying captivating effects to videos.

For your channel to succeed, you need to create eye-catching thumbnails. With Filmora, you can create thumbnails that pique interest and boost click-through rates.

You can elevate your content with Filmora whether you’re experienced or starting out. You can maximise your YouTube earnings in 2024 if your videos connect with your audience.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Features for Editing Videos or Images for YouTube

1. AI Copywriting

Using the ChatGPT API, Filmora’s AI Copywriting feature generates scripts based on AI. Assists in the generation of text during the editing of videos. Automates YouTube title and description creation and simplifies the process.

2. Keyframing

The keyframing capabilities of Filmora enhance the quality and energy of your videos. Adding smooth animated effects to capture your audience’s attention.

3. AI Image

With Text to Image, you can use images directly in your video project in three resolutions. And explore limitless image styles, enhancing the visual appeal of your content.

4. Video Templates for All Your Needs

Start with Filmora’s built-in video templates, creating creative videos with ease. You can also save templates on the cloud. Streamline your video production process by sharing them with fellow creators.

Conclusion

You have now learned how to enable monetization on YouTube in mobile in 2024. From your mobile device, you can turn your passion into income. The possibilities are endless once you achieve monetization. No matter if you’re starting a side gig, launching a business, or going full-time on YouTube.

We have covered key steps for meeting YouTube’s requirements and monetizing videos. Following these steps and using the available strategies will assist you in achieving your goals. Making monetization easy with quality content is easy with Filmora’s above mentioned features. The road to success is open. Maximize your YouTube revenue potential today to make your YouTube journey truly rewarding.

The Video Creator’s Guide to IGTV & YouTube: Finding the Right Fit

IGTV VS YouTube: Should Video Content Creators Use One Platform or The Other?

Shanoon Cox

Mar 27, 2024• Proven solutions

IGTV receives quite a lot of attention from marketers and content creators alike. Some even go so far to compare IGTV to YouTube, currently, the largest video sharing platform in the world that hosts 300 minutes of video each minute. IGTV may have fewer users than YouTube, but that doesn’t mean you can’t find a way to use it effectively for a wide array of different purposes. So, in this article, we are going to take a look at the advantages and disadvantages of each platform in order to help you discover how you can utilize each of these social networks to broaden the audience for the content you share online.

You May Also Like:
Instagram Reels VS Instagram Stories–Everything You Need to Know >>
YouTube Shorts vs. TikTok: Which One Is Better? >>

IGTV VS YouTube: What’s the difference

Comparison between IGTV and YouTube is somewhat unfair towards the former since IGTV is a much younger platform that still needs time to develop. YouTube, on the other hand, has a reputation as one of the most reliable video sharing platforms ever created that enables people from all walks of life to upload and share music, movies, gaming videos and virtually any other type of moving images. Even so, let’s take a look at major differences and similarities between IGTV and YouTube.

Have a Quick Glance of the Differences

01 Interface Differences

02 The Upload Process

03 Discovering New Content

03 Monetization

03 Analytics and Insights

1. Interface Differences

Despite the fact that you can access IGTV from a web browser, this platform is predominantly dedicated to videos that are going to be watched on mobile devices. This also means that the thumbnails of the videos you uploaded to your IGTV channel are going to be displayed differently than those on your YouTube channel. The interfaces of these two social networks are entirely different, but if you are a newcomer to each of these platforms you won’t have much trouble getting used to them.

2. The Upload Process

The fact that you can only upload vertically oriented videos to IGTV somewhat limits your options because you either have to record a video for IGTV specifically or you must edit a horizontally oriented video and change its aspect ratio to 9:16. You can upload videos to YouTube and IGTV directly from your computer or you can use iPhone and Android-based apps to capture videos with your phone and upload them to either of these platforms. The maximum duration of an IGTV video can’t exceed sixty minutes, while the default duration of all videos on YouTube is set to 15 minutes. Nonetheless, if you own a verified YouTube account, you can upload videos that have 128GB and last up to 12 hours.

At the moment the videos you want to upload to your IGTV channel have to be saved in the MP4 file format because the platform still doesn’t offer support for any other video file format. YouTube grants much more freedom in this respect as it allows you to upload videos saved in AVI, FLV, MOV, MP4 and other commonly used file formats.

3. Discovering New Content

IGTV is more than a decade younger than YouTube, so you shouldn’t be surprised if you’re having trouble discovering new content. Moreover, IGTV’s search engine is still relatively new and it is much less powerful than the one used by YouTube. This is the reason why the videos you upload to your YouTube channel are going to be much easier to find via a simple Google search than those you shared on IGTV. Besides, YouTube offers much more new content on a daily basis than IGTV, and it is clear that the Instagram’s new brainchild still has ways to go before it reaches the point when it can challenge the largest video sharing platform in the world in terms of diversity of the content that it delivers to its users.

4. Monetization

At the moment, views and likes can’t be monetized on IGTV, so most influencers rely on sponsorships from brands. Things may change as the platform grows, but for the time being IGTV doesn’t provide the content creators with any compensation for the work they are putting in. YouTube allows content creators to monetize their videos through Google Adsense for years, and some of its most prominent users like PewDiePie or Logan Paul have earned hundreds of millions of dollars by posting new content on their YouTube channels. Keep in mind that you are going to need at least a thousand subscribers and 4,000 hours of viewing time before you can enable YouTube’s Monetize feature.

5. Analytics and Insights

Knowing how many people watched the entire video or how many likes and comments certain types of videos get can help you produce content that attracts a larger audience on all social networks. The metrics such as engagement or view-through rates can be essential during online marketing campaigns as they can suggest how many people are watching your videos and for how long. The analytics tools YouTube provides are much more diverse than those offered by IGTV that only lets you see the audience retention graph and the number of views and comments a video currently has. YouTube is an obviously a much better option for anyone who wants to conduct an in-depth analysis of their content’s performance, although the tools on IGTV are still powerful enough to indicate which type of content your audience likes the most.

Why Shouldn’t You Use YouTube and IGTV For the Same Purposes?

You shouldn’t assume that you can post the same type of videos on your YouTube and IGTV channels, just because they are both video sharing platforms. The content you create for your IGTV channel needs to be dynamic and entertaining in order to captivate the audience’s attention. Posting tutorials or hour-long gaming videos on IGTV won’t attract as many viewers as on YouTube, which is why businesses who want to use IGTV to promote their products and services need to choose the content carefully. Furthermore, the videos that last between two and five minutes are still by far the most popular on IGTV, so even though technically you can upload a video that lasts one hour to your IGTV channel, the chances are that such long videos won’t get a lot of views.

IGTV is probably best used as a tool that can help improve the engagement with your followers on Instagram, but if you want to become an established video content creator, then running a YouTube channel is simply a much better option. It still remains to be seen how will IGTV evolve in the years to come, but at the present moment this platform doesn’t really have any chance of challenging YouTube’s position as the world’s leading video sharing platform.

However, no matter which video platform you choose, you need to ensure the videos you create are of high quality. A good video editing software like Filmora can help you acheive this goal.

Useful Features of Filmora

• Cokor Matching: Apply color correction setting to multiple clips on one-click.
• Effects: Create blockbuster videos with preset effects.
• Motion Tracking: Track moving items and add elements to it at ease.
• And more waiting for you to discover.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

IGTV receives quite a lot of attention from marketers and content creators alike. Some even go so far to compare IGTV to YouTube, currently, the largest video sharing platform in the world that hosts 300 minutes of video each minute. IGTV may have fewer users than YouTube, but that doesn’t mean you can’t find a way to use it effectively for a wide array of different purposes. So, in this article, we are going to take a look at the advantages and disadvantages of each platform in order to help you discover how you can utilize each of these social networks to broaden the audience for the content you share online.

You May Also Like:
Instagram Reels VS Instagram Stories–Everything You Need to Know >>
YouTube Shorts vs. TikTok: Which One Is Better? >>

IGTV VS YouTube: What’s the difference

Comparison between IGTV and YouTube is somewhat unfair towards the former since IGTV is a much younger platform that still needs time to develop. YouTube, on the other hand, has a reputation as one of the most reliable video sharing platforms ever created that enables people from all walks of life to upload and share music, movies, gaming videos and virtually any other type of moving images. Even so, let’s take a look at major differences and similarities between IGTV and YouTube.

Have a Quick Glance of the Differences

01 Interface Differences

02 The Upload Process

03 Discovering New Content

03 Monetization

03 Analytics and Insights

1. Interface Differences

Despite the fact that you can access IGTV from a web browser, this platform is predominantly dedicated to videos that are going to be watched on mobile devices. This also means that the thumbnails of the videos you uploaded to your IGTV channel are going to be displayed differently than those on your YouTube channel. The interfaces of these two social networks are entirely different, but if you are a newcomer to each of these platforms you won’t have much trouble getting used to them.

2. The Upload Process

The fact that you can only upload vertically oriented videos to IGTV somewhat limits your options because you either have to record a video for IGTV specifically or you must edit a horizontally oriented video and change its aspect ratio to 9:16. You can upload videos to YouTube and IGTV directly from your computer or you can use iPhone and Android-based apps to capture videos with your phone and upload them to either of these platforms. The maximum duration of an IGTV video can’t exceed sixty minutes, while the default duration of all videos on YouTube is set to 15 minutes. Nonetheless, if you own a verified YouTube account, you can upload videos that have 128GB and last up to 12 hours.

At the moment the videos you want to upload to your IGTV channel have to be saved in the MP4 file format because the platform still doesn’t offer support for any other video file format. YouTube grants much more freedom in this respect as it allows you to upload videos saved in AVI, FLV, MOV, MP4 and other commonly used file formats.

3. Discovering New Content

IGTV is more than a decade younger than YouTube, so you shouldn’t be surprised if you’re having trouble discovering new content. Moreover, IGTV’s search engine is still relatively new and it is much less powerful than the one used by YouTube. This is the reason why the videos you upload to your YouTube channel are going to be much easier to find via a simple Google search than those you shared on IGTV. Besides, YouTube offers much more new content on a daily basis than IGTV, and it is clear that the Instagram’s new brainchild still has ways to go before it reaches the point when it can challenge the largest video sharing platform in the world in terms of diversity of the content that it delivers to its users.

4. Monetization

At the moment, views and likes can’t be monetized on IGTV, so most influencers rely on sponsorships from brands. Things may change as the platform grows, but for the time being IGTV doesn’t provide the content creators with any compensation for the work they are putting in. YouTube allows content creators to monetize their videos through Google Adsense for years, and some of its most prominent users like PewDiePie or Logan Paul have earned hundreds of millions of dollars by posting new content on their YouTube channels. Keep in mind that you are going to need at least a thousand subscribers and 4,000 hours of viewing time before you can enable YouTube’s Monetize feature.

5. Analytics and Insights

Knowing how many people watched the entire video or how many likes and comments certain types of videos get can help you produce content that attracts a larger audience on all social networks. The metrics such as engagement or view-through rates can be essential during online marketing campaigns as they can suggest how many people are watching your videos and for how long. The analytics tools YouTube provides are much more diverse than those offered by IGTV that only lets you see the audience retention graph and the number of views and comments a video currently has. YouTube is an obviously a much better option for anyone who wants to conduct an in-depth analysis of their content’s performance, although the tools on IGTV are still powerful enough to indicate which type of content your audience likes the most.

Why Shouldn’t You Use YouTube and IGTV For the Same Purposes?

You shouldn’t assume that you can post the same type of videos on your YouTube and IGTV channels, just because they are both video sharing platforms. The content you create for your IGTV channel needs to be dynamic and entertaining in order to captivate the audience’s attention. Posting tutorials or hour-long gaming videos on IGTV won’t attract as many viewers as on YouTube, which is why businesses who want to use IGTV to promote their products and services need to choose the content carefully. Furthermore, the videos that last between two and five minutes are still by far the most popular on IGTV, so even though technically you can upload a video that lasts one hour to your IGTV channel, the chances are that such long videos won’t get a lot of views.

IGTV is probably best used as a tool that can help improve the engagement with your followers on Instagram, but if you want to become an established video content creator, then running a YouTube channel is simply a much better option. It still remains to be seen how will IGTV evolve in the years to come, but at the present moment this platform doesn’t really have any chance of challenging YouTube’s position as the world’s leading video sharing platform.

However, no matter which video platform you choose, you need to ensure the videos you create are of high quality. A good video editing software like Filmora can help you acheive this goal.

Useful Features of Filmora

• Cokor Matching: Apply color correction setting to multiple clips on one-click.
• Effects: Create blockbuster videos with preset effects.
• Motion Tracking: Track moving items and add elements to it at ease.
• And more waiting for you to discover.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

IGTV receives quite a lot of attention from marketers and content creators alike. Some even go so far to compare IGTV to YouTube, currently, the largest video sharing platform in the world that hosts 300 minutes of video each minute. IGTV may have fewer users than YouTube, but that doesn’t mean you can’t find a way to use it effectively for a wide array of different purposes. So, in this article, we are going to take a look at the advantages and disadvantages of each platform in order to help you discover how you can utilize each of these social networks to broaden the audience for the content you share online.

You May Also Like:
Instagram Reels VS Instagram Stories–Everything You Need to Know >>
YouTube Shorts vs. TikTok: Which One Is Better? >>

IGTV VS YouTube: What’s the difference

Comparison between IGTV and YouTube is somewhat unfair towards the former since IGTV is a much younger platform that still needs time to develop. YouTube, on the other hand, has a reputation as one of the most reliable video sharing platforms ever created that enables people from all walks of life to upload and share music, movies, gaming videos and virtually any other type of moving images. Even so, let’s take a look at major differences and similarities between IGTV and YouTube.

Have a Quick Glance of the Differences

01 Interface Differences

02 The Upload Process

03 Discovering New Content

03 Monetization

03 Analytics and Insights

1. Interface Differences

Despite the fact that you can access IGTV from a web browser, this platform is predominantly dedicated to videos that are going to be watched on mobile devices. This also means that the thumbnails of the videos you uploaded to your IGTV channel are going to be displayed differently than those on your YouTube channel. The interfaces of these two social networks are entirely different, but if you are a newcomer to each of these platforms you won’t have much trouble getting used to them.

2. The Upload Process

The fact that you can only upload vertically oriented videos to IGTV somewhat limits your options because you either have to record a video for IGTV specifically or you must edit a horizontally oriented video and change its aspect ratio to 9:16. You can upload videos to YouTube and IGTV directly from your computer or you can use iPhone and Android-based apps to capture videos with your phone and upload them to either of these platforms. The maximum duration of an IGTV video can’t exceed sixty minutes, while the default duration of all videos on YouTube is set to 15 minutes. Nonetheless, if you own a verified YouTube account, you can upload videos that have 128GB and last up to 12 hours.

At the moment the videos you want to upload to your IGTV channel have to be saved in the MP4 file format because the platform still doesn’t offer support for any other video file format. YouTube grants much more freedom in this respect as it allows you to upload videos saved in AVI, FLV, MOV, MP4 and other commonly used file formats.

3. Discovering New Content

IGTV is more than a decade younger than YouTube, so you shouldn’t be surprised if you’re having trouble discovering new content. Moreover, IGTV’s search engine is still relatively new and it is much less powerful than the one used by YouTube. This is the reason why the videos you upload to your YouTube channel are going to be much easier to find via a simple Google search than those you shared on IGTV. Besides, YouTube offers much more new content on a daily basis than IGTV, and it is clear that the Instagram’s new brainchild still has ways to go before it reaches the point when it can challenge the largest video sharing platform in the world in terms of diversity of the content that it delivers to its users.

4. Monetization

At the moment, views and likes can’t be monetized on IGTV, so most influencers rely on sponsorships from brands. Things may change as the platform grows, but for the time being IGTV doesn’t provide the content creators with any compensation for the work they are putting in. YouTube allows content creators to monetize their videos through Google Adsense for years, and some of its most prominent users like PewDiePie or Logan Paul have earned hundreds of millions of dollars by posting new content on their YouTube channels. Keep in mind that you are going to need at least a thousand subscribers and 4,000 hours of viewing time before you can enable YouTube’s Monetize feature.

5. Analytics and Insights

Knowing how many people watched the entire video or how many likes and comments certain types of videos get can help you produce content that attracts a larger audience on all social networks. The metrics such as engagement or view-through rates can be essential during online marketing campaigns as they can suggest how many people are watching your videos and for how long. The analytics tools YouTube provides are much more diverse than those offered by IGTV that only lets you see the audience retention graph and the number of views and comments a video currently has. YouTube is an obviously a much better option for anyone who wants to conduct an in-depth analysis of their content’s performance, although the tools on IGTV are still powerful enough to indicate which type of content your audience likes the most.

Why Shouldn’t You Use YouTube and IGTV For the Same Purposes?

You shouldn’t assume that you can post the same type of videos on your YouTube and IGTV channels, just because they are both video sharing platforms. The content you create for your IGTV channel needs to be dynamic and entertaining in order to captivate the audience’s attention. Posting tutorials or hour-long gaming videos on IGTV won’t attract as many viewers as on YouTube, which is why businesses who want to use IGTV to promote their products and services need to choose the content carefully. Furthermore, the videos that last between two and five minutes are still by far the most popular on IGTV, so even though technically you can upload a video that lasts one hour to your IGTV channel, the chances are that such long videos won’t get a lot of views.

IGTV is probably best used as a tool that can help improve the engagement with your followers on Instagram, but if you want to become an established video content creator, then running a YouTube channel is simply a much better option. It still remains to be seen how will IGTV evolve in the years to come, but at the present moment this platform doesn’t really have any chance of challenging YouTube’s position as the world’s leading video sharing platform.

However, no matter which video platform you choose, you need to ensure the videos you create are of high quality. A good video editing software like Filmora can help you acheive this goal.

Useful Features of Filmora

• Cokor Matching: Apply color correction setting to multiple clips on one-click.
• Effects: Create blockbuster videos with preset effects.
• Motion Tracking: Track moving items and add elements to it at ease.
• And more waiting for you to discover.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

IGTV receives quite a lot of attention from marketers and content creators alike. Some even go so far to compare IGTV to YouTube, currently, the largest video sharing platform in the world that hosts 300 minutes of video each minute. IGTV may have fewer users than YouTube, but that doesn’t mean you can’t find a way to use it effectively for a wide array of different purposes. So, in this article, we are going to take a look at the advantages and disadvantages of each platform in order to help you discover how you can utilize each of these social networks to broaden the audience for the content you share online.

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IGTV VS YouTube: What’s the difference

Comparison between IGTV and YouTube is somewhat unfair towards the former since IGTV is a much younger platform that still needs time to develop. YouTube, on the other hand, has a reputation as one of the most reliable video sharing platforms ever created that enables people from all walks of life to upload and share music, movies, gaming videos and virtually any other type of moving images. Even so, let’s take a look at major differences and similarities between IGTV and YouTube.

Have a Quick Glance of the Differences

01 Interface Differences

02 The Upload Process

03 Discovering New Content

03 Monetization

03 Analytics and Insights

1. Interface Differences

Despite the fact that you can access IGTV from a web browser, this platform is predominantly dedicated to videos that are going to be watched on mobile devices. This also means that the thumbnails of the videos you uploaded to your IGTV channel are going to be displayed differently than those on your YouTube channel. The interfaces of these two social networks are entirely different, but if you are a newcomer to each of these platforms you won’t have much trouble getting used to them.

2. The Upload Process

The fact that you can only upload vertically oriented videos to IGTV somewhat limits your options because you either have to record a video for IGTV specifically or you must edit a horizontally oriented video and change its aspect ratio to 9:16. You can upload videos to YouTube and IGTV directly from your computer or you can use iPhone and Android-based apps to capture videos with your phone and upload them to either of these platforms. The maximum duration of an IGTV video can’t exceed sixty minutes, while the default duration of all videos on YouTube is set to 15 minutes. Nonetheless, if you own a verified YouTube account, you can upload videos that have 128GB and last up to 12 hours.

At the moment the videos you want to upload to your IGTV channel have to be saved in the MP4 file format because the platform still doesn’t offer support for any other video file format. YouTube grants much more freedom in this respect as it allows you to upload videos saved in AVI, FLV, MOV, MP4 and other commonly used file formats.

3. Discovering New Content

IGTV is more than a decade younger than YouTube, so you shouldn’t be surprised if you’re having trouble discovering new content. Moreover, IGTV’s search engine is still relatively new and it is much less powerful than the one used by YouTube. This is the reason why the videos you upload to your YouTube channel are going to be much easier to find via a simple Google search than those you shared on IGTV. Besides, YouTube offers much more new content on a daily basis than IGTV, and it is clear that the Instagram’s new brainchild still has ways to go before it reaches the point when it can challenge the largest video sharing platform in the world in terms of diversity of the content that it delivers to its users.

4. Monetization

At the moment, views and likes can’t be monetized on IGTV, so most influencers rely on sponsorships from brands. Things may change as the platform grows, but for the time being IGTV doesn’t provide the content creators with any compensation for the work they are putting in. YouTube allows content creators to monetize their videos through Google Adsense for years, and some of its most prominent users like PewDiePie or Logan Paul have earned hundreds of millions of dollars by posting new content on their YouTube channels. Keep in mind that you are going to need at least a thousand subscribers and 4,000 hours of viewing time before you can enable YouTube’s Monetize feature.

5. Analytics and Insights

Knowing how many people watched the entire video or how many likes and comments certain types of videos get can help you produce content that attracts a larger audience on all social networks. The metrics such as engagement or view-through rates can be essential during online marketing campaigns as they can suggest how many people are watching your videos and for how long. The analytics tools YouTube provides are much more diverse than those offered by IGTV that only lets you see the audience retention graph and the number of views and comments a video currently has. YouTube is an obviously a much better option for anyone who wants to conduct an in-depth analysis of their content’s performance, although the tools on IGTV are still powerful enough to indicate which type of content your audience likes the most.

Why Shouldn’t You Use YouTube and IGTV For the Same Purposes?

You shouldn’t assume that you can post the same type of videos on your YouTube and IGTV channels, just because they are both video sharing platforms. The content you create for your IGTV channel needs to be dynamic and entertaining in order to captivate the audience’s attention. Posting tutorials or hour-long gaming videos on IGTV won’t attract as many viewers as on YouTube, which is why businesses who want to use IGTV to promote their products and services need to choose the content carefully. Furthermore, the videos that last between two and five minutes are still by far the most popular on IGTV, so even though technically you can upload a video that lasts one hour to your IGTV channel, the chances are that such long videos won’t get a lot of views.

IGTV is probably best used as a tool that can help improve the engagement with your followers on Instagram, but if you want to become an established video content creator, then running a YouTube channel is simply a much better option. It still remains to be seen how will IGTV evolve in the years to come, but at the present moment this platform doesn’t really have any chance of challenging YouTube’s position as the world’s leading video sharing platform.

However, no matter which video platform you choose, you need to ensure the videos you create are of high quality. A good video editing software like Filmora can help you acheive this goal.

Useful Features of Filmora

• Cokor Matching: Apply color correction setting to multiple clips on one-click.
• Effects: Create blockbuster videos with preset effects.
• Motion Tracking: Track moving items and add elements to it at ease.
• And more waiting for you to discover.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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