Common Issues with YouTube Shorts Thumbnails

Video thumbnails are important since they encourage people to click and watch the video. But what if your set YouTube Shorts thumbnail is not showing? YouTube will use a random part of the video as the thumbnail. It may be an unflattering or uninteresting shot. Then, your Shorts video is doomed.

That said, it is a problem you want to solve. Here are 7 FAQs about YouTube Shorts thumbnails. They may help you with fixing this issue.

Q1. Can I Customize YouTube Shorts Thumbnails?

Yes, you can. YouTube did allow short-form video creators to upload custom thumbnails for their Shorts. However, they aren’t that optimized. For instance, some people may not see them on the Shorts shelf. Also, if you share a link to the video somewhere else, the old video thumbnail may show instead of the new one.

Adding a custom thumbnail for YouTube Shorts is the same as adding one for long-form videos on the platform. Follow these steps:

• Open the YouTube mobile app. Click the “Plus” icon at the bottom center > “Create Short.” Upload, edit, and post your video.

• Get to your desktop computer or laptop. Open your channel’s YouTube Studio.

• On the left navigation menu, click “Content.”

• Click the “pencil” icon next to the Shorts you just uploaded. This video should be at the top of the list.
• Navigate to the Thumbnail section. Click “Create Thumbnail.”

Q2. Why Are YouTube Shorts Thumbnails Not Showing?

It’s not you who’s the only one with Shorts thumbnails not showing. Many short-form content creators on the platform are also facing this issue. A YouTuber took to Reddit to complain about how he uploaded custom thumbnails for all his videos. The thumbnails are correct in the editor. However, YouTube still displays a random frame as the thumbnail on the Shorts shelf.

“They ALL have randomly selected different parts of each video I have uploaded & somehow generated a new/unknown thumbnail that was neither what I uploaded as the custom option nor 1 of the 3 that YouTube auto populated.”

YouTuber on Reddit

The reason behind this is the difference in the thumbnail size. Regular YouTube video thumbnails are in the ratio of 16:9. Meanwhile, Shorts uses a ratio of 9:16. The thing is that YouTube does not yet allow you to upload 9:16 thumbnails. Thus, the thumbnail for Shorts may show correctly on the video section but not on the Shorts shelf.

Q3. How to Fix YouTube Shorts Thumbnail Problem?

Unfortunately, there is no reliable fix to this problem yet. YouTubers have tried different things in hopes that YouTube will display the correct thumbnail for their Shorts.

Some YouTubers have tried using different images. Others have experimented with changing the aspect ratio of the thumbnail or using Adobe editor for ratios. Clearing histories and cache, using different browsers, resizing, and changing the images’ resolution have also been done. Sadly, these are all failed attempts.

Q4. How To Boost Views When I Have no Control Over YouTube Shorts Thumbnails?

Attracting viewers on Shorts is the same as attracting viewers on the main YouTube. You use interesting thumbnails and video titles. Since thumbnails are out of the options, selecting great video titles has become even more important.

Here are some pointers. Your title should be at most 40 characters. Also, it should be concise and irresistible. And forget about SEO since no one is searching for YouTube Shorts anyway. People consume what they see in their feeds. So instead, the title should be “snappy.” It should intrigue, entertain, or enlighten the viewers. That will net you some views for your Shorts content.

Q5. How To Get More Views on YouTube Shorts?

Forgoing the intro is the way to go. An intro will just prolong the video when people are in Shorts to find bite-sized videos. So jump right into the video content. You can also start the video with a still frame instead. Using hashtags, captions, and text effects are also recommended. And interacting with your audience through comments and pinned comments will keep them coming back to your Shorts channel.

Of course, ensuring that the video quality is high is key to getting more views. For that, you need a good video editor. You can try Wondershare Filmora , a powerful and easy-to-use video editor.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

The best thing is that you don’t need to transfer the video from your phone to your computer and back. Wondershare Filmora is available on mobile. And it’s one of the best tools for enhancing a short-form video.

Short-form video watchers love filters, transitions, and effects. And Filmora gives you access to all of that. It provides you with fun and amazing filters, effects, transitions, and stamps that can add a wow factor to your short-form video.

Q6. Do YouTube Shorts Make Money?

Making money from YouTube Shorts was challenging. The platform pays content creators who are doing well through the Creator Fund. However, as Shorts grew, the payout became smaller.

Luckily, that’s going to change. Starting this year, Shorts will be a part of the YouTube Partner Program. This means that you can make money from the ads that people watch on Shorts. According to YouTube, creators will keep 45% of the revenue. It will be distributed based on your share of total Shorts views.

YouTube also adjusted the requirements to qualify for the YPP. They made it easier for Shorts content creators to get into the program.

Q7. How Do You Make YouTube Shorts Play Normal?

You can watch Shorts like normal YouTube videos where you can rewind when you want to. Follow these steps.

On a Desktop Computer

• Open a Shorts video on YouTube.

• Pause the video.

• Click “Library” on the left panel.

• Select the Shorts you just watched. It should be on the top and first on the list.

On a Mobile Phone

• Open the YouTube app. Watch a Shorts video.

• Like the Shorts video.

• Tap “Library”

• Scroll down to find “Liked Videos.” Click on it.

• Select the Shorts video you just watched. It should be at the top of the list.

Conclusion

Unfortunately, custom thumbnails not showing on Shorts does not have a fix yet. So to attract viewers, you must leverage the things in your control. You must title your videos in a way that will make users click the video. Also, adding effects and filters on the video using an editor like Wondershare Filmora can help.

Users can subscribe to Shorts channels. And if they see that your videos are well-edited and high-quality, they’ll be more likely to do so. Once they are subscribed, they will see and watch your videos more often.

Free Download For macOS 10.14 or later

The best thing is that you don’t need to transfer the video from your phone to your computer and back. Wondershare Filmora is available on mobile. And it’s one of the best tools for enhancing a short-form video.

Short-form video watchers love filters, transitions, and effects. And Filmora gives you access to all of that. It provides you with fun and amazing filters, effects, transitions, and stamps that can add a wow factor to your short-form video.

Q6. Do YouTube Shorts Make Money?

Making money from YouTube Shorts was challenging. The platform pays content creators who are doing well through the Creator Fund. However, as Shorts grew, the payout became smaller.

Luckily, that’s going to change. Starting this year, Shorts will be a part of the YouTube Partner Program. This means that you can make money from the ads that people watch on Shorts. According to YouTube, creators will keep 45% of the revenue. It will be distributed based on your share of total Shorts views.

YouTube also adjusted the requirements to qualify for the YPP. They made it easier for Shorts content creators to get into the program.

Q7. How Do You Make YouTube Shorts Play Normal?

You can watch Shorts like normal YouTube videos where you can rewind when you want to. Follow these steps.

On a Desktop Computer

• Open a Shorts video on YouTube.

• Pause the video.

• Click “Library” on the left panel.

• Select the Shorts you just watched. It should be on the top and first on the list.

On a Mobile Phone

• Open the YouTube app. Watch a Shorts video.

• Like the Shorts video.

• Tap “Library”

• Scroll down to find “Liked Videos.” Click on it.

• Select the Shorts video you just watched. It should be at the top of the list.

Conclusion

Unfortunately, custom thumbnails not showing on Shorts does not have a fix yet. So to attract viewers, you must leverage the things in your control. You must title your videos in a way that will make users click the video. Also, adding effects and filters on the video using an editor like Wondershare Filmora can help.

Users can subscribe to Shorts channels. And if they see that your videos are well-edited and high-quality, they’ll be more likely to do so. Once they are subscribed, they will see and watch your videos more often.

Unlocking YouTube Success with the Right Networking Choice

Join YouTube MCN or Not: ULTIMATE Guide

Richard Bennett

Mar 27, 2024• Proven solutions

Growing the subscriber base and improve the revenues faster is always a priority for budding YouTube channels. On the lookout for the fast and quickest way for plunging most of them might opt for MCN (multi-channel network).

This is a technical term involving the collaboration between different YouTube channel owners. Before delving deeper into MCN YouTube, you need to have a second opinion about everything related to MCN.

• Part1: What is YouTube MCN (multi-channel network)
• Part2: What can I get from joining MCN YouTube network
• Part3: Cons of joining MCN YouTube network

Part 1: What is YouTube MCN (multi-channel network)

If you are curious to learn more about what exactly MCN in YouTube is all about, then here it is. Sometimes multiple YouTube channels collaborate to form a network and they rigorously work together to gain more exposure and revenues.

They share various tools and assist each other in channel management and charge a specific percentage of the revenue generated out of the partner channels. They promote each other through the network and split the generated revenue.

In most cases it is a win-win deal for both the YouTube channels, as their popularity and reach is enhanced due to the network. The ultimate goal of these MCNs is to grow the audience base, enhance earnings and support/assist each other to flourish together.

Part 2: What can I get from joining MCN YouTube network?

The offerings from MCN YouTube are aplenty. When everything is managed properly, the profits increase and you get better exposure beyond your usual audience. But, care must be taken while choosing the network you want to join and collaborate with. Here are the things that you can expect from a successful MCN collaboration.

1. Broad market

Growing from the scratch and reaching a wide audience in YouTube is usually tough as it involves lots of effort and time. Content distribution is the key to get more publicity among the potential consumers. Forums, social media, and websites are different ways for content sharing but it is a rough path when travelled alone. With MCN YouTube, you will get a dedicated team to help you out in this regard.

Your business will stand out when your personal branding is strong enough. With YouTube MCN you can easily build your brand and market the content to a larger viewer base.

2. Digital rights protection

The functioning of a YouTube MCN is not only restricted to revenue generation or brand promotion. They also take care of your channel, when you face copyright strikes that otherwise results in losing money and other advanced YouTube features. The MCN handles the copyright management issues, while you concentrate on creating engaging and valuable content.

3. Collaborations with other YouTubers

These MCNs allow you to collaborate with other YouTube channels and enhance your business exposure. In such a case you getter better foothold in the YouTube network, as other YouTubers in your network share the videos within the community and allow it to get more views. When such a larger audience is consuming your content, there are higher chances of getting the best out of MCN.

4. Better video production facilities

When you are a beginner, you mostly run with a limited resource in terms of budget and equipment. These MCNs ensure that you get the tools and technology like studio equipment to create and edit videos. Top-notch post-production tools are also available with them to boost your channel’s videos.

Part 3: Cons of joining MCN YouTube network

You should never ignore the downside of every step you take while grooming your YouTube channel to touch the heights of success. Here are few of the prominent drawbacks of joining any MCN YouTube network.

1. Split revenue

Although, YouTube clearly doesn’t mention the revenue you will generate from your YouTube channel under the YouTube partner agreement. Your channel and YouTube respectively share 55/45 revenue. When you take help from your MCN the 55% earnings will further deteriorate after paying a percentage of your AdSense revenue to them.

2. Outcome is not always exciting

If you are thinking that the viewership will jump up multi-fold after involving a MCN, then you need to hold on and rethink. It is not guaranteed that a MCN will always end up giving you more view and subscribers to your channel, though it happens with some people.

Go through what you will be gaining from the YouTube MCN in terms of promoting your videos, promotional offers and increasing the subscriber as well as boosting your channel’s exposure.

Any MCN won’t guarantee you for achieving a specific number of subscribers or views if you join them. It’s important to work out what is important for us and for what reasons you are teaming up with that MCN.

In case there is no ROI for you with a YouTube MCN then it’s better to be on your own and try hard to enhance the reach and revenue. Without an ROI, it is futile to sacrifice your earnings in vain.

The bottom line

If you are asking us that you should join a YouTube MCN, then we would recommend you that the decision lies with you. As a YouTube channel owner and content creator, you have a certain goal to achieve.

So, it’s you who needs to figure out the important steps to be taken for attaining all the short and long term goals. Weigh your options and then opt for MCNs, if their assistance and service are close to meeting your expectations with your YouTube channel.

To decide whether to go for a YouTube network partnership or not, first check what percentage of your revenue they will be charging. It’s a key constraint for deciding about the viability of the partnership. If after calculating the proposed revenue sharing you have substantial profits, then going with the MCN is worth it.

The next point is the term of the contract. Never go for contracts that stretch for a longer duration. Put more stress on the legal contracts with the help of a professional lawyer. You need to be very careful about rights, termination of contracts and the likes. Though, we won’t be elaborately explaining the legal decisions involved in officially joining any YouTube network.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Growing the subscriber base and improve the revenues faster is always a priority for budding YouTube channels. On the lookout for the fast and quickest way for plunging most of them might opt for MCN (multi-channel network).

This is a technical term involving the collaboration between different YouTube channel owners. Before delving deeper into MCN YouTube, you need to have a second opinion about everything related to MCN.

• Part1: What is YouTube MCN (multi-channel network)
• Part2: What can I get from joining MCN YouTube network
• Part3: Cons of joining MCN YouTube network

Part 1: What is YouTube MCN (multi-channel network)

If you are curious to learn more about what exactly MCN in YouTube is all about, then here it is. Sometimes multiple YouTube channels collaborate to form a network and they rigorously work together to gain more exposure and revenues.

They share various tools and assist each other in channel management and charge a specific percentage of the revenue generated out of the partner channels. They promote each other through the network and split the generated revenue.

In most cases it is a win-win deal for both the YouTube channels, as their popularity and reach is enhanced due to the network. The ultimate goal of these MCNs is to grow the audience base, enhance earnings and support/assist each other to flourish together.

Part 2: What can I get from joining MCN YouTube network?

The offerings from MCN YouTube are aplenty. When everything is managed properly, the profits increase and you get better exposure beyond your usual audience. But, care must be taken while choosing the network you want to join and collaborate with. Here are the things that you can expect from a successful MCN collaboration.

1. Broad market

Growing from the scratch and reaching a wide audience in YouTube is usually tough as it involves lots of effort and time. Content distribution is the key to get more publicity among the potential consumers. Forums, social media, and websites are different ways for content sharing but it is a rough path when travelled alone. With MCN YouTube, you will get a dedicated team to help you out in this regard.

Your business will stand out when your personal branding is strong enough. With YouTube MCN you can easily build your brand and market the content to a larger viewer base.

2. Digital rights protection

The functioning of a YouTube MCN is not only restricted to revenue generation or brand promotion. They also take care of your channel, when you face copyright strikes that otherwise results in losing money and other advanced YouTube features. The MCN handles the copyright management issues, while you concentrate on creating engaging and valuable content.

3. Collaborations with other YouTubers

These MCNs allow you to collaborate with other YouTube channels and enhance your business exposure. In such a case you getter better foothold in the YouTube network, as other YouTubers in your network share the videos within the community and allow it to get more views. When such a larger audience is consuming your content, there are higher chances of getting the best out of MCN.

4. Better video production facilities

When you are a beginner, you mostly run with a limited resource in terms of budget and equipment. These MCNs ensure that you get the tools and technology like studio equipment to create and edit videos. Top-notch post-production tools are also available with them to boost your channel’s videos.

Part 3: Cons of joining MCN YouTube network

You should never ignore the downside of every step you take while grooming your YouTube channel to touch the heights of success. Here are few of the prominent drawbacks of joining any MCN YouTube network.

1. Split revenue

Although, YouTube clearly doesn’t mention the revenue you will generate from your YouTube channel under the YouTube partner agreement. Your channel and YouTube respectively share 55/45 revenue. When you take help from your MCN the 55% earnings will further deteriorate after paying a percentage of your AdSense revenue to them.

2. Outcome is not always exciting

If you are thinking that the viewership will jump up multi-fold after involving a MCN, then you need to hold on and rethink. It is not guaranteed that a MCN will always end up giving you more view and subscribers to your channel, though it happens with some people.

Go through what you will be gaining from the YouTube MCN in terms of promoting your videos, promotional offers and increasing the subscriber as well as boosting your channel’s exposure.

Any MCN won’t guarantee you for achieving a specific number of subscribers or views if you join them. It’s important to work out what is important for us and for what reasons you are teaming up with that MCN.

In case there is no ROI for you with a YouTube MCN then it’s better to be on your own and try hard to enhance the reach and revenue. Without an ROI, it is futile to sacrifice your earnings in vain.

The bottom line

If you are asking us that you should join a YouTube MCN, then we would recommend you that the decision lies with you. As a YouTube channel owner and content creator, you have a certain goal to achieve.

So, it’s you who needs to figure out the important steps to be taken for attaining all the short and long term goals. Weigh your options and then opt for MCNs, if their assistance and service are close to meeting your expectations with your YouTube channel.

To decide whether to go for a YouTube network partnership or not, first check what percentage of your revenue they will be charging. It’s a key constraint for deciding about the viability of the partnership. If after calculating the proposed revenue sharing you have substantial profits, then going with the MCN is worth it.

The next point is the term of the contract. Never go for contracts that stretch for a longer duration. Put more stress on the legal contracts with the help of a professional lawyer. You need to be very careful about rights, termination of contracts and the likes. Though, we won’t be elaborately explaining the legal decisions involved in officially joining any YouTube network.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Growing the subscriber base and improve the revenues faster is always a priority for budding YouTube channels. On the lookout for the fast and quickest way for plunging most of them might opt for MCN (multi-channel network).

This is a technical term involving the collaboration between different YouTube channel owners. Before delving deeper into MCN YouTube, you need to have a second opinion about everything related to MCN.

• Part1: What is YouTube MCN (multi-channel network)
• Part2: What can I get from joining MCN YouTube network
• Part3: Cons of joining MCN YouTube network

Part 1: What is YouTube MCN (multi-channel network)

If you are curious to learn more about what exactly MCN in YouTube is all about, then here it is. Sometimes multiple YouTube channels collaborate to form a network and they rigorously work together to gain more exposure and revenues.

They share various tools and assist each other in channel management and charge a specific percentage of the revenue generated out of the partner channels. They promote each other through the network and split the generated revenue.

In most cases it is a win-win deal for both the YouTube channels, as their popularity and reach is enhanced due to the network. The ultimate goal of these MCNs is to grow the audience base, enhance earnings and support/assist each other to flourish together.

Part 2: What can I get from joining MCN YouTube network?

The offerings from MCN YouTube are aplenty. When everything is managed properly, the profits increase and you get better exposure beyond your usual audience. But, care must be taken while choosing the network you want to join and collaborate with. Here are the things that you can expect from a successful MCN collaboration.

1. Broad market

Growing from the scratch and reaching a wide audience in YouTube is usually tough as it involves lots of effort and time. Content distribution is the key to get more publicity among the potential consumers. Forums, social media, and websites are different ways for content sharing but it is a rough path when travelled alone. With MCN YouTube, you will get a dedicated team to help you out in this regard.

Your business will stand out when your personal branding is strong enough. With YouTube MCN you can easily build your brand and market the content to a larger viewer base.

2. Digital rights protection

The functioning of a YouTube MCN is not only restricted to revenue generation or brand promotion. They also take care of your channel, when you face copyright strikes that otherwise results in losing money and other advanced YouTube features. The MCN handles the copyright management issues, while you concentrate on creating engaging and valuable content.

3. Collaborations with other YouTubers

These MCNs allow you to collaborate with other YouTube channels and enhance your business exposure. In such a case you getter better foothold in the YouTube network, as other YouTubers in your network share the videos within the community and allow it to get more views. When such a larger audience is consuming your content, there are higher chances of getting the best out of MCN.

4. Better video production facilities

When you are a beginner, you mostly run with a limited resource in terms of budget and equipment. These MCNs ensure that you get the tools and technology like studio equipment to create and edit videos. Top-notch post-production tools are also available with them to boost your channel’s videos.

Part 3: Cons of joining MCN YouTube network

You should never ignore the downside of every step you take while grooming your YouTube channel to touch the heights of success. Here are few of the prominent drawbacks of joining any MCN YouTube network.

1. Split revenue

Although, YouTube clearly doesn’t mention the revenue you will generate from your YouTube channel under the YouTube partner agreement. Your channel and YouTube respectively share 55/45 revenue. When you take help from your MCN the 55% earnings will further deteriorate after paying a percentage of your AdSense revenue to them.

2. Outcome is not always exciting

If you are thinking that the viewership will jump up multi-fold after involving a MCN, then you need to hold on and rethink. It is not guaranteed that a MCN will always end up giving you more view and subscribers to your channel, though it happens with some people.

Go through what you will be gaining from the YouTube MCN in terms of promoting your videos, promotional offers and increasing the subscriber as well as boosting your channel’s exposure.

Any MCN won’t guarantee you for achieving a specific number of subscribers or views if you join them. It’s important to work out what is important for us and for what reasons you are teaming up with that MCN.

In case there is no ROI for you with a YouTube MCN then it’s better to be on your own and try hard to enhance the reach and revenue. Without an ROI, it is futile to sacrifice your earnings in vain.

The bottom line

If you are asking us that you should join a YouTube MCN, then we would recommend you that the decision lies with you. As a YouTube channel owner and content creator, you have a certain goal to achieve.

So, it’s you who needs to figure out the important steps to be taken for attaining all the short and long term goals. Weigh your options and then opt for MCNs, if their assistance and service are close to meeting your expectations with your YouTube channel.

To decide whether to go for a YouTube network partnership or not, first check what percentage of your revenue they will be charging. It’s a key constraint for deciding about the viability of the partnership. If after calculating the proposed revenue sharing you have substantial profits, then going with the MCN is worth it.

The next point is the term of the contract. Never go for contracts that stretch for a longer duration. Put more stress on the legal contracts with the help of a professional lawyer. You need to be very careful about rights, termination of contracts and the likes. Though, we won’t be elaborately explaining the legal decisions involved in officially joining any YouTube network.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Growing the subscriber base and improve the revenues faster is always a priority for budding YouTube channels. On the lookout for the fast and quickest way for plunging most of them might opt for MCN (multi-channel network).

This is a technical term involving the collaboration between different YouTube channel owners. Before delving deeper into MCN YouTube, you need to have a second opinion about everything related to MCN.

• Part1: What is YouTube MCN (multi-channel network)
• Part2: What can I get from joining MCN YouTube network
• Part3: Cons of joining MCN YouTube network

Part 1: What is YouTube MCN (multi-channel network)

If you are curious to learn more about what exactly MCN in YouTube is all about, then here it is. Sometimes multiple YouTube channels collaborate to form a network and they rigorously work together to gain more exposure and revenues.

They share various tools and assist each other in channel management and charge a specific percentage of the revenue generated out of the partner channels. They promote each other through the network and split the generated revenue.

In most cases it is a win-win deal for both the YouTube channels, as their popularity and reach is enhanced due to the network. The ultimate goal of these MCNs is to grow the audience base, enhance earnings and support/assist each other to flourish together.

Part 2: What can I get from joining MCN YouTube network?

The offerings from MCN YouTube are aplenty. When everything is managed properly, the profits increase and you get better exposure beyond your usual audience. But, care must be taken while choosing the network you want to join and collaborate with. Here are the things that you can expect from a successful MCN collaboration.

1. Broad market

Growing from the scratch and reaching a wide audience in YouTube is usually tough as it involves lots of effort and time. Content distribution is the key to get more publicity among the potential consumers. Forums, social media, and websites are different ways for content sharing but it is a rough path when travelled alone. With MCN YouTube, you will get a dedicated team to help you out in this regard.

Your business will stand out when your personal branding is strong enough. With YouTube MCN you can easily build your brand and market the content to a larger viewer base.

2. Digital rights protection

The functioning of a YouTube MCN is not only restricted to revenue generation or brand promotion. They also take care of your channel, when you face copyright strikes that otherwise results in losing money and other advanced YouTube features. The MCN handles the copyright management issues, while you concentrate on creating engaging and valuable content.

3. Collaborations with other YouTubers

These MCNs allow you to collaborate with other YouTube channels and enhance your business exposure. In such a case you getter better foothold in the YouTube network, as other YouTubers in your network share the videos within the community and allow it to get more views. When such a larger audience is consuming your content, there are higher chances of getting the best out of MCN.

4. Better video production facilities

When you are a beginner, you mostly run with a limited resource in terms of budget and equipment. These MCNs ensure that you get the tools and technology like studio equipment to create and edit videos. Top-notch post-production tools are also available with them to boost your channel’s videos.

Part 3: Cons of joining MCN YouTube network

You should never ignore the downside of every step you take while grooming your YouTube channel to touch the heights of success. Here are few of the prominent drawbacks of joining any MCN YouTube network.

1. Split revenue

Although, YouTube clearly doesn’t mention the revenue you will generate from your YouTube channel under the YouTube partner agreement. Your channel and YouTube respectively share 55/45 revenue. When you take help from your MCN the 55% earnings will further deteriorate after paying a percentage of your AdSense revenue to them.

2. Outcome is not always exciting

If you are thinking that the viewership will jump up multi-fold after involving a MCN, then you need to hold on and rethink. It is not guaranteed that a MCN will always end up giving you more view and subscribers to your channel, though it happens with some people.

Go through what you will be gaining from the YouTube MCN in terms of promoting your videos, promotional offers and increasing the subscriber as well as boosting your channel’s exposure.

Any MCN won’t guarantee you for achieving a specific number of subscribers or views if you join them. It’s important to work out what is important for us and for what reasons you are teaming up with that MCN.

In case there is no ROI for you with a YouTube MCN then it’s better to be on your own and try hard to enhance the reach and revenue. Without an ROI, it is futile to sacrifice your earnings in vain.

The bottom line

If you are asking us that you should join a YouTube MCN, then we would recommend you that the decision lies with you. As a YouTube channel owner and content creator, you have a certain goal to achieve.

So, it’s you who needs to figure out the important steps to be taken for attaining all the short and long term goals. Weigh your options and then opt for MCNs, if their assistance and service are close to meeting your expectations with your YouTube channel.

To decide whether to go for a YouTube network partnership or not, first check what percentage of your revenue they will be charging. It’s a key constraint for deciding about the viability of the partnership. If after calculating the proposed revenue sharing you have substantial profits, then going with the MCN is worth it.

The next point is the term of the contract. Never go for contracts that stretch for a longer duration. Put more stress on the legal contracts with the help of a professional lawyer. You need to be very careful about rights, termination of contracts and the likes. Though, we won’t be elaborately explaining the legal decisions involved in officially joining any YouTube network.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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