Cozy Up Your Videos: Best Winter Bg’s Revealed

There’s something special about wintertime that makes us all want to get as cozy and as warm as possible. When you’re a YouTube creator, you should definitely take advantage of this desire and use a YouTube background video designed specifically with this in mind.

In this guide, we’ll go over how to get or make such a background and show you five incredible examples you can use now.

YouTube Video Background Creating realistic video scenes at your will is easy to complete with Filmora green screen removal.

Create Video Backgrounds Create Video Backgrounds Learn Green Screen

What Is a YouTube Video Background?

A YouTube video background is a simple image or video that sits in place at the back of your videos. It’s just a simple background that can greatly impact your brand, presence, and style as a creator.

Even something as small as your YouTube video thumbnail background can strongly impact your results.

Obviously, choosing the right custom YouTube background is important. And, now that it’s winter, this requires a special approach.

Why Are Seasonal Backgrounds Effective?

There are several important reasons why a seasonal YouTube video background or photo, and other elements are very effective and engage us more.

The main reasons include:

• Creates a meaningful connection;
• Boosts engagement with fellow winter lovers;
• Builds a better brand;
• Enhances everyone’s mood, especially during the holidays.

So, whenever you can and whenever there is an opportunity, don’t be afraid to use a seasonal YouTube video background download.

Factors to Consider When Choosing a Background for YouTube Videos

Now, before we dive into the examples themselves and the tutorial on how to make the best backgrounds yourself, here are several factors you must consider before proceeding.

Content Relevance

As a video creator, you must ensure to be consistent with your elements. This includes your background tune for YouTube videos. For example, if you’re talking about books in your video, including a bookshelf in the winter background makes all the difference.

Audience Appeal

If you already have an audience, regardless of its size, you should definitely consider what they like and don’t like. You should then leverage this information to create highly appealing content for them and adjust your background scenery accordingly.

Lighting and Visibility

Another thing you must ensure is to keep your background simple and not too distracting. Remember, even though you have the best background for YouTube videos, you still need to realize that it’s not the main focus of the video. It’s just there to make it better.

Personal Branding

If you want to improve your brand identity and get your name known by more people, incorporate your logo, name, or something similar in the background. It will have a small but meaningful impact, and it’s easy to do.

Editing

If you plan to shoot a YouTube live background and not some stock images or videos, then you must make sure it has enough headroom for editing later on. The best option here is to use a green screen background for YouTube videos.

5 Winter YouTube Background Ideas

It’s finally time to have a look at some examples of highly effective and engaging YouTube video backgrounds for the winter season.

Enjoy!

• Snowy Landscape

• Festive Holiday Decor

• Cozy Indoor Settings

• Winter Cityscapes

• Animated Winter Scenes

How to Create or Source Winter Backgrounds

If you want to make your own winter backgrounds or simply edit the ones you have, the most effective way is to use a beginner-friendly video editing platform, such as Filmora .

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

This type of platform has all the necessary tools, templates, and presets for professionals to use but all of it is packed in a very easy-to-use interface that anyone can get the hang of.

Just follow these steps and you’ll have the perfect winter background for YouTube in no time.

Step 1

Download and install the Filmora video editing tool.

Step 2

Run the program and click on “New Project”. No need to create an account for this.

Step 3

Click on “Stock Media” and then type in “winter” in the Search Bar.

Step 4

Select your favorite background clip and drag it down to the Timeline.

That’s it! You won’t believe how many video clips you can use, all of which are extremely high-quality. As a result, you’ll have a professional video for free.

Now, if you want, you can freely edit these backgrounds as you wish. You can mess around with them as much as you want, use various tools to edit, and make the perfect result.

And don’t worry, if you mess up the background and don’t know how to restore it, just delete it from the timeline and drag it again from the Stock Media tab. It will be as good as new.

Once you’re done, simply export it and you’re done.

Integrating Your Background Into Videos

Finally, once you have the perfect YouTube studio background, it’s time to glue it to your video and upload this masterpiece.

In order to do this, you will need to use a video editing platform once again. This is not optional as there is no other way to merge these clips.

Luckily, you now have Filmora downloaded and can easily make it happen.

So, here’s how to combine everything.

Step 1

Start up a New Project in Filmora.

Step 2

Click on “My Media” and then click in the middle of the small box to upload your background and your video clips.

Step 3

After uploading all the files, simply drag everything in a separate Track down on the Timeline.

Step 4

Export and upload to YouTube. That’s it!

Summary

You’re now ready to make some outstanding Winter YouTube videos and bless everyone with amazing scenery and backgrounds that will make their hearts warm up. Not only do you have infinite backgrounds to choose from, you also know how to perfectly blend them in any of your videos.

Enjoy Create Video Backgrounds Learn Green Screen

What Is a YouTube Video Background?

A YouTube video background is a simple image or video that sits in place at the back of your videos. It’s just a simple background that can greatly impact your brand, presence, and style as a creator.

Even something as small as your YouTube video thumbnail background can strongly impact your results.

Obviously, choosing the right custom YouTube background is important. And, now that it’s winter, this requires a special approach.

Why Are Seasonal Backgrounds Effective?

There are several important reasons why a seasonal YouTube video background or photo, and other elements are very effective and engage us more.

The main reasons include:

• Creates a meaningful connection;
• Boosts engagement with fellow winter lovers;
• Builds a better brand;
• Enhances everyone’s mood, especially during the holidays.

So, whenever you can and whenever there is an opportunity, don’t be afraid to use a seasonal YouTube video background download.

Factors to Consider When Choosing a Background for YouTube Videos

Now, before we dive into the examples themselves and the tutorial on how to make the best backgrounds yourself, here are several factors you must consider before proceeding.

Content Relevance

As a video creator, you must ensure to be consistent with your elements. This includes your background tune for YouTube videos. For example, if you’re talking about books in your video, including a bookshelf in the winter background makes all the difference.

Audience Appeal

If you already have an audience, regardless of its size, you should definitely consider what they like and don’t like. You should then leverage this information to create highly appealing content for them and adjust your background scenery accordingly.

Lighting and Visibility

Another thing you must ensure is to keep your background simple and not too distracting. Remember, even though you have the best background for YouTube videos, you still need to realize that it’s not the main focus of the video. It’s just there to make it better.

Personal Branding

If you want to improve your brand identity and get your name known by more people, incorporate your logo, name, or something similar in the background. It will have a small but meaningful impact, and it’s easy to do.

Editing

If you plan to shoot a YouTube live background and not some stock images or videos, then you must make sure it has enough headroom for editing later on. The best option here is to use a green screen background for YouTube videos.

5 Winter YouTube Background Ideas

It’s finally time to have a look at some examples of highly effective and engaging YouTube video backgrounds for the winter season.

Enjoy!

• Snowy Landscape

• Festive Holiday Decor

• Cozy Indoor Settings

• Winter Cityscapes

• Animated Winter Scenes

How to Create or Source Winter Backgrounds

If you want to make your own winter backgrounds or simply edit the ones you have, the most effective way is to use a beginner-friendly video editing platform, such as Filmora .

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

This type of platform has all the necessary tools, templates, and presets for professionals to use but all of it is packed in a very easy-to-use interface that anyone can get the hang of.

Just follow these steps and you’ll have the perfect winter background for YouTube in no time.

Step 1

Download and install the Filmora video editing tool.

Step 2

Run the program and click on “New Project”. No need to create an account for this.

Step 3

Click on “Stock Media” and then type in “winter” in the Search Bar.

Step 4

Select your favorite background clip and drag it down to the Timeline.

That’s it! You won’t believe how many video clips you can use, all of which are extremely high-quality. As a result, you’ll have a professional video for free.

Now, if you want, you can freely edit these backgrounds as you wish. You can mess around with them as much as you want, use various tools to edit, and make the perfect result.

And don’t worry, if you mess up the background and don’t know how to restore it, just delete it from the timeline and drag it again from the Stock Media tab. It will be as good as new.

Once you’re done, simply export it and you’re done.

Integrating Your Background Into Videos

Finally, once you have the perfect YouTube studio background, it’s time to glue it to your video and upload this masterpiece.

In order to do this, you will need to use a video editing platform once again. This is not optional as there is no other way to merge these clips.

Luckily, you now have Filmora downloaded and can easily make it happen.

So, here’s how to combine everything.

Step 1

Start up a New Project in Filmora.

Step 2

Click on “My Media” and then click in the middle of the small box to upload your background and your video clips.

Step 3

After uploading all the files, simply drag everything in a separate Track down on the Timeline.

Step 4

Export and upload to YouTube. That’s it!

Summary

You’re now ready to make some outstanding Winter YouTube videos and bless everyone with amazing scenery and backgrounds that will make their hearts warm up. Not only do you have infinite backgrounds to choose from, you also know how to perfectly blend them in any of your videos.

Enjoy!

Maximizing Your YouTube Investments Through FameBit Networking Tactics

How to Find YouTube Sponsorships by Using FameBit

Richard Bennett

Oct 26, 2023• Proven solutions

0

FameBit is one of the leading influencer marketing platforms.

Creators use FameBit to earn money by creating branded content. Businesses use FameBit to find the perfect video creators – or ‘digital influencers’ – to help with their marketing campaigns.

Until your channel is huge it is difficult to make a significant amount of money through ad revenue on YouTube. Creating branded content is one way in which YouTubers with small or mid-sized channels can generate income.

Finding sponsorships and negotiating with brands can be tricky. So can integrating products and brand messages in your videos without making your audience feel like you have ‘sold out’. This guide will help.

You must have at least 5,000 subscribers to join FameBit.

How Much Money Can You Make

How much money you can make on FameBit will depend on the deals you can negotiate with brands, and those deals will depend on how many subscribers you have and how many views you usually receive .

When calculating your fee, FameBit suggests thinking of it in terms of ‘cost per view’ (CPV). Most creators on FameBit charge between $0.05 and $0.10 per view. If you charge $0.05 per view and you get an average of 10,000 views per video then you would charge a brand $500 for your services.

How much you should charge per view depends on your genre and the nature of your audience. If you often mention products you like in videos and your subscribers have come to trust your recommendations, then it makes sense for you to charge more per view than a creator whose audience will be less receptive to product placement.

For example, if you do makeup tutorials then viewers will be used to hearing about your favorites. This makes your 10 000 views more valuable than 10 000 views on a ranting vlog channel whose subscribers are not tuning in to hear about products.

How to Make Money With FameBit

Finding Sponsorships

Brands post details about their upcoming campaigns, and the types of creators they are interested in working with, on FameBit.

While you are browsing through the available campaigns, think of the types of brands you would be excited to work with as well as which ones make sense for your channel.

If you host a lifestyle vlog about staying healthy, for example, and there is an opportunity to work with a brand that sells a type of healthy snack then it is your responsibility to look into the company and the product before you sign on to work with them. Is the snack healthy, and do you enjoy it?

Ideally, you will want to find brands that share your values and which are selling products you feel good about recommending to your subscribers.

Once you find a few campaigns you are interested in creating videos for, it’s time to write your proposals and negotiate with your potential sponsors.

Negotiating with Sponsors

When you want to be part of a campaign a brand has posted, you send them a proposal.

Be creative and detailed in the proposals you write. The best brands will value you for our ideas and creativity, and this will give you an edge over creators who put less effort into their pitches. You also want to be detailed because you do not want to risk having a disagreement with the brand based on them misunderstanding what you were going to do.

Sometimes brands will have very specific things they want you to do or say in the video you make for them. It is your job to find ways of doing and saying these things that still feel natural within the context of your videos. On YouTube, even when you are representing a brand, you need to be authentically you.

If you feel like the things a brand wants from you will make your video come across as a tacky commercial and offend your loyal subscribers, and you cannot see a creative way around this, bring it up before you agree to work with them. Explain what you think should happen instead. If they are not willing to compromise, do not agree to work with them. Find a more reasonable brand to partner with.

If you offend your subscribers and they stop watching you then your channel will become less valuable to other potential sponsors. In the long run, there is no upside to agreeing to do a video that makes no sense for your channel.

Remember that even brands that like your ideas and get excited about your proposals will not be able to work with you if you do not meet their requirements in terms of subscribers and average views. There are a lot of campaigns on FameBit which are open to small or mid-sized channels, but there will always be minimum requirements. It makes no sense for a brand to pay you to make a video nobody will see, even if it is an amazing video. Sad, but true.

How to Avoid Alienating Your Audience

Some of your subscribers will resent any branded content you create and there is no way around that. These subscribers will be in the minority – most people understand that accepting sponsorship from brands helps their favorite YouTubers continue making great videos – but it is unavoidable that there will be a few.

Most of your subscribers will not be bothered by the idea of you partnering with a brand, so long as you go about it in the right way.

Firstly; be honest about your sponsorship. Do not pretend to be giving an objective opinion on a product when the company who makes it is paying you. Your viewers will know and they will be offended.

Secondly; incorporate the brand’s message or product into your videos in ways that feel natural. Do not stray too far from your usual video style. Ultimately every video you make, even branded content, is for your viewers. Make the kind of video they expect from you and mention the product or service you have agreed to in a place where it makes sense/is on topic.

You want the branding in your videos to be subtle, but you never want to hide that it is there.

So long as you are honest and the more commercial elements of your video are not distracting, the vast majority of your subscribers – the ones you have built a real relationship with – will not mind.

Custom Videos with Awesome Video Editor

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

FameBit is one of the leading influencer marketing platforms.

Creators use FameBit to earn money by creating branded content. Businesses use FameBit to find the perfect video creators – or ‘digital influencers’ – to help with their marketing campaigns.

Until your channel is huge it is difficult to make a significant amount of money through ad revenue on YouTube. Creating branded content is one way in which YouTubers with small or mid-sized channels can generate income.

Finding sponsorships and negotiating with brands can be tricky. So can integrating products and brand messages in your videos without making your audience feel like you have ‘sold out’. This guide will help.

You must have at least 5,000 subscribers to join FameBit.

How Much Money Can You Make

How much money you can make on FameBit will depend on the deals you can negotiate with brands, and those deals will depend on how many subscribers you have and how many views you usually receive .

When calculating your fee, FameBit suggests thinking of it in terms of ‘cost per view’ (CPV). Most creators on FameBit charge between $0.05 and $0.10 per view. If you charge $0.05 per view and you get an average of 10,000 views per video then you would charge a brand $500 for your services.

How much you should charge per view depends on your genre and the nature of your audience. If you often mention products you like in videos and your subscribers have come to trust your recommendations, then it makes sense for you to charge more per view than a creator whose audience will be less receptive to product placement.

For example, if you do makeup tutorials then viewers will be used to hearing about your favorites. This makes your 10 000 views more valuable than 10 000 views on a ranting vlog channel whose subscribers are not tuning in to hear about products.

How to Make Money With FameBit

Finding Sponsorships

Brands post details about their upcoming campaigns, and the types of creators they are interested in working with, on FameBit.

While you are browsing through the available campaigns, think of the types of brands you would be excited to work with as well as which ones make sense for your channel.

If you host a lifestyle vlog about staying healthy, for example, and there is an opportunity to work with a brand that sells a type of healthy snack then it is your responsibility to look into the company and the product before you sign on to work with them. Is the snack healthy, and do you enjoy it?

Ideally, you will want to find brands that share your values and which are selling products you feel good about recommending to your subscribers.

Once you find a few campaigns you are interested in creating videos for, it’s time to write your proposals and negotiate with your potential sponsors.

Negotiating with Sponsors

When you want to be part of a campaign a brand has posted, you send them a proposal.

Be creative and detailed in the proposals you write. The best brands will value you for our ideas and creativity, and this will give you an edge over creators who put less effort into their pitches. You also want to be detailed because you do not want to risk having a disagreement with the brand based on them misunderstanding what you were going to do.

Sometimes brands will have very specific things they want you to do or say in the video you make for them. It is your job to find ways of doing and saying these things that still feel natural within the context of your videos. On YouTube, even when you are representing a brand, you need to be authentically you.

If you feel like the things a brand wants from you will make your video come across as a tacky commercial and offend your loyal subscribers, and you cannot see a creative way around this, bring it up before you agree to work with them. Explain what you think should happen instead. If they are not willing to compromise, do not agree to work with them. Find a more reasonable brand to partner with.

If you offend your subscribers and they stop watching you then your channel will become less valuable to other potential sponsors. In the long run, there is no upside to agreeing to do a video that makes no sense for your channel.

Remember that even brands that like your ideas and get excited about your proposals will not be able to work with you if you do not meet their requirements in terms of subscribers and average views. There are a lot of campaigns on FameBit which are open to small or mid-sized channels, but there will always be minimum requirements. It makes no sense for a brand to pay you to make a video nobody will see, even if it is an amazing video. Sad, but true.

How to Avoid Alienating Your Audience

Some of your subscribers will resent any branded content you create and there is no way around that. These subscribers will be in the minority – most people understand that accepting sponsorship from brands helps their favorite YouTubers continue making great videos – but it is unavoidable that there will be a few.

Most of your subscribers will not be bothered by the idea of you partnering with a brand, so long as you go about it in the right way.

Firstly; be honest about your sponsorship. Do not pretend to be giving an objective opinion on a product when the company who makes it is paying you. Your viewers will know and they will be offended.

Secondly; incorporate the brand’s message or product into your videos in ways that feel natural. Do not stray too far from your usual video style. Ultimately every video you make, even branded content, is for your viewers. Make the kind of video they expect from you and mention the product or service you have agreed to in a place where it makes sense/is on topic.

You want the branding in your videos to be subtle, but you never want to hide that it is there.

So long as you are honest and the more commercial elements of your video are not distracting, the vast majority of your subscribers – the ones you have built a real relationship with – will not mind.

Custom Videos with Awesome Video Editor

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

FameBit is one of the leading influencer marketing platforms.

Creators use FameBit to earn money by creating branded content. Businesses use FameBit to find the perfect video creators – or ‘digital influencers’ – to help with their marketing campaigns.

Until your channel is huge it is difficult to make a significant amount of money through ad revenue on YouTube. Creating branded content is one way in which YouTubers with small or mid-sized channels can generate income.

Finding sponsorships and negotiating with brands can be tricky. So can integrating products and brand messages in your videos without making your audience feel like you have ‘sold out’. This guide will help.

You must have at least 5,000 subscribers to join FameBit.

How Much Money Can You Make

How much money you can make on FameBit will depend on the deals you can negotiate with brands, and those deals will depend on how many subscribers you have and how many views you usually receive .

When calculating your fee, FameBit suggests thinking of it in terms of ‘cost per view’ (CPV). Most creators on FameBit charge between $0.05 and $0.10 per view. If you charge $0.05 per view and you get an average of 10,000 views per video then you would charge a brand $500 for your services.

How much you should charge per view depends on your genre and the nature of your audience. If you often mention products you like in videos and your subscribers have come to trust your recommendations, then it makes sense for you to charge more per view than a creator whose audience will be less receptive to product placement.

For example, if you do makeup tutorials then viewers will be used to hearing about your favorites. This makes your 10 000 views more valuable than 10 000 views on a ranting vlog channel whose subscribers are not tuning in to hear about products.

How to Make Money With FameBit

Finding Sponsorships

Brands post details about their upcoming campaigns, and the types of creators they are interested in working with, on FameBit.

While you are browsing through the available campaigns, think of the types of brands you would be excited to work with as well as which ones make sense for your channel.

If you host a lifestyle vlog about staying healthy, for example, and there is an opportunity to work with a brand that sells a type of healthy snack then it is your responsibility to look into the company and the product before you sign on to work with them. Is the snack healthy, and do you enjoy it?

Ideally, you will want to find brands that share your values and which are selling products you feel good about recommending to your subscribers.

Once you find a few campaigns you are interested in creating videos for, it’s time to write your proposals and negotiate with your potential sponsors.

Negotiating with Sponsors

When you want to be part of a campaign a brand has posted, you send them a proposal.

Be creative and detailed in the proposals you write. The best brands will value you for our ideas and creativity, and this will give you an edge over creators who put less effort into their pitches. You also want to be detailed because you do not want to risk having a disagreement with the brand based on them misunderstanding what you were going to do.

Sometimes brands will have very specific things they want you to do or say in the video you make for them. It is your job to find ways of doing and saying these things that still feel natural within the context of your videos. On YouTube, even when you are representing a brand, you need to be authentically you.

If you feel like the things a brand wants from you will make your video come across as a tacky commercial and offend your loyal subscribers, and you cannot see a creative way around this, bring it up before you agree to work with them. Explain what you think should happen instead. If they are not willing to compromise, do not agree to work with them. Find a more reasonable brand to partner with.

If you offend your subscribers and they stop watching you then your channel will become less valuable to other potential sponsors. In the long run, there is no upside to agreeing to do a video that makes no sense for your channel.

Remember that even brands that like your ideas and get excited about your proposals will not be able to work with you if you do not meet their requirements in terms of subscribers and average views. There are a lot of campaigns on FameBit which are open to small or mid-sized channels, but there will always be minimum requirements. It makes no sense for a brand to pay you to make a video nobody will see, even if it is an amazing video. Sad, but true.

How to Avoid Alienating Your Audience

Some of your subscribers will resent any branded content you create and there is no way around that. These subscribers will be in the minority – most people understand that accepting sponsorship from brands helps their favorite YouTubers continue making great videos – but it is unavoidable that there will be a few.

Most of your subscribers will not be bothered by the idea of you partnering with a brand, so long as you go about it in the right way.

Firstly; be honest about your sponsorship. Do not pretend to be giving an objective opinion on a product when the company who makes it is paying you. Your viewers will know and they will be offended.

Secondly; incorporate the brand’s message or product into your videos in ways that feel natural. Do not stray too far from your usual video style. Ultimately every video you make, even branded content, is for your viewers. Make the kind of video they expect from you and mention the product or service you have agreed to in a place where it makes sense/is on topic.

You want the branding in your videos to be subtle, but you never want to hide that it is there.

So long as you are honest and the more commercial elements of your video are not distracting, the vast majority of your subscribers – the ones you have built a real relationship with – will not mind.

Custom Videos with Awesome Video Editor

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

FameBit is one of the leading influencer marketing platforms.

Creators use FameBit to earn money by creating branded content. Businesses use FameBit to find the perfect video creators – or ‘digital influencers’ – to help with their marketing campaigns.

Until your channel is huge it is difficult to make a significant amount of money through ad revenue on YouTube. Creating branded content is one way in which YouTubers with small or mid-sized channels can generate income.

Finding sponsorships and negotiating with brands can be tricky. So can integrating products and brand messages in your videos without making your audience feel like you have ‘sold out’. This guide will help.

You must have at least 5,000 subscribers to join FameBit.

How Much Money Can You Make

How much money you can make on FameBit will depend on the deals you can negotiate with brands, and those deals will depend on how many subscribers you have and how many views you usually receive .

When calculating your fee, FameBit suggests thinking of it in terms of ‘cost per view’ (CPV). Most creators on FameBit charge between $0.05 and $0.10 per view. If you charge $0.05 per view and you get an average of 10,000 views per video then you would charge a brand $500 for your services.

How much you should charge per view depends on your genre and the nature of your audience. If you often mention products you like in videos and your subscribers have come to trust your recommendations, then it makes sense for you to charge more per view than a creator whose audience will be less receptive to product placement.

For example, if you do makeup tutorials then viewers will be used to hearing about your favorites. This makes your 10 000 views more valuable than 10 000 views on a ranting vlog channel whose subscribers are not tuning in to hear about products.

How to Make Money With FameBit

Finding Sponsorships

Brands post details about their upcoming campaigns, and the types of creators they are interested in working with, on FameBit.

While you are browsing through the available campaigns, think of the types of brands you would be excited to work with as well as which ones make sense for your channel.

If you host a lifestyle vlog about staying healthy, for example, and there is an opportunity to work with a brand that sells a type of healthy snack then it is your responsibility to look into the company and the product before you sign on to work with them. Is the snack healthy, and do you enjoy it?

Ideally, you will want to find brands that share your values and which are selling products you feel good about recommending to your subscribers.

Once you find a few campaigns you are interested in creating videos for, it’s time to write your proposals and negotiate with your potential sponsors.

Negotiating with Sponsors

When you want to be part of a campaign a brand has posted, you send them a proposal.

Be creative and detailed in the proposals you write. The best brands will value you for our ideas and creativity, and this will give you an edge over creators who put less effort into their pitches. You also want to be detailed because you do not want to risk having a disagreement with the brand based on them misunderstanding what you were going to do.

Sometimes brands will have very specific things they want you to do or say in the video you make for them. It is your job to find ways of doing and saying these things that still feel natural within the context of your videos. On YouTube, even when you are representing a brand, you need to be authentically you.

If you feel like the things a brand wants from you will make your video come across as a tacky commercial and offend your loyal subscribers, and you cannot see a creative way around this, bring it up before you agree to work with them. Explain what you think should happen instead. If they are not willing to compromise, do not agree to work with them. Find a more reasonable brand to partner with.

If you offend your subscribers and they stop watching you then your channel will become less valuable to other potential sponsors. In the long run, there is no upside to agreeing to do a video that makes no sense for your channel.

Remember that even brands that like your ideas and get excited about your proposals will not be able to work with you if you do not meet their requirements in terms of subscribers and average views. There are a lot of campaigns on FameBit which are open to small or mid-sized channels, but there will always be minimum requirements. It makes no sense for a brand to pay you to make a video nobody will see, even if it is an amazing video. Sad, but true.

How to Avoid Alienating Your Audience

Some of your subscribers will resent any branded content you create and there is no way around that. These subscribers will be in the minority – most people understand that accepting sponsorship from brands helps their favorite YouTubers continue making great videos – but it is unavoidable that there will be a few.

Most of your subscribers will not be bothered by the idea of you partnering with a brand, so long as you go about it in the right way.

Firstly; be honest about your sponsorship. Do not pretend to be giving an objective opinion on a product when the company who makes it is paying you. Your viewers will know and they will be offended.

Secondly; incorporate the brand’s message or product into your videos in ways that feel natural. Do not stray too far from your usual video style. Ultimately every video you make, even branded content, is for your viewers. Make the kind of video they expect from you and mention the product or service you have agreed to in a place where it makes sense/is on topic.

You want the branding in your videos to be subtle, but you never want to hide that it is there.

So long as you are honest and the more commercial elements of your video are not distracting, the vast majority of your subscribers – the ones you have built a real relationship with – will not mind.

Custom Videos with Awesome Video Editor

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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