The Expert Guide to Earning with YouTube

YouTube is a widely beloved platform that appeals to individuals of all age groups. If you understand how to harness its potential, YouTube can become a source of income. Generating income from YouTube videos becomes simple through YouTube video monetization. If you’re keen on monetizing your YouTube account, this article is your guide. You can turn it into a part-time gig or a full-time profession, potentially earning a solid income.

To earn well, your content must align with what viewers truly desire. Read this article to learn about how you can monetize YouTube videos, its rules, and requirements.

YouTube Monetization Helper Create the conditions for effective YouTube monetization with Wondershare Filmora!

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Part 1. How to Get Monetized on YouTube: Rules and Requirements

How to Monetize YouTube Channel

Begin making money from your YouTube videos through the YouTube Partner Program. You can create earnings from your YouTube channel by connecting it to your Google account. Monetize your website using Google AdSense.

Google AdSense generates substantial website revenue. If viewers interact with the ads in your videos, you earn money. Adding AdSense to your YouTube channel makes your videos monetizable.

Some videos cannot be monetized, however. Content must meet specific requirements to qualify for YouTube’s program. Criteria include content quality, community guidelines, and copyright compliance. Your YouTube channel can generate income once your videos meet these standards.

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Monetizing YouTube Videos: What Are The Requirements?

You can monetize your YouTube videos by joining the YouTube Partner Program. Everyone can create a YouTube account, but YPP requires certain requirements. Every time you create content, you must consider these requirements.

Prior to applying for the program, your channel must first accomplish the following:

• One thousand subscribers
• A total of 4,000 watch hours in the past year

Building your audience and creating great content will help you meet these requirements. Joining the YPP, and making sure your YouTube channel complies with YouTube’s rules and policies, is the more complicated aspect.

Those advertising on YouTube want to avoid being linked to low-quality content. Therefore, YouTube Partner Program members are encouraged to create unique, valuable videos.

When you upload content to YouTube, you’ll need to keep these things in mind. Those who plan on monetizing their videos should thoroughly read these documents. You also need to set up a Google AdSense account, which tracks and pays for your YouTube ads.

Part 2. 10 Proven Ways to Monetize Your YouTube Channel

10 Methods to Monetize YouTube Videos

You can monetize your YouTube videos in 10 different ways, including:

• Google Adsense
• Paid Sponsorship
• YouTube Premium
• Memberships
• Merchandise
• Invest in crowd-funding
• Stickers, chats, and thanks
• YouTube Shorts
• YouTube Brandconnect
• YouTube Shopping

1. Google AdSense

YouTube channel monetization is the most popular method. By adding AdSense to your videos, you can generate revenue from the ads displayed. You must adhere to our advertiser-friendly guidelines when creating your videos. The monetization of all videos may not be possible, therefore. YouTube and AdSense work seamlessly together. With no technical knowledge required, your monetization strategy can be set up and managed easily.

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2. Paid Sponsorships

Sponsorship involves paying a content creator to use, demonstrate, or test a brand’s product in a video. Both the creator and the brand benefit from sponsorships provided by brands.

The rewards of sponsorship can be immense, but sponsorships are hard to come by. You can pitch relevant brands to partner with your influential channel if your channel has a large following.

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3. YouTube Premium

Joining the YouTube Partner Program qualifies you for YouTube Premium. In addition, it can increase your earnings. YouTube Premium members get paid when they watch your content as a creator. The number of Premium members has now surpassed 20 million. It is possible that this may occur quite frequently. YouTube Premium will automatically pay you if someone watches your content.

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4. Memberships

Creating membership tiers on your channel allows you to offer different perks to different levels of subscription. Using memberships has the main benefit of providing a more steady income stream. Ad revenue is a more traditional method of monetization. This feature is enabled by channels with at least 1,000 subscribers, and the creator sets fees.

5. Merchandise

You can sell merchandise on YouTube videos with over 10,000 subscribers using a merch shelf. By selling branded merchandise to your YouTube fans, you can generate additional revenue.

It’s especially useful for YouTube creators without their own website who want to sell merchandise. Currently, there are over 45 platforms or retailers worldwide that support merch, so growing your brand is easy.

6. Invest in crowd-funding

It’s not just for startups anymore; you can use crowdfunding to fund content creation on YouTube as well. You can find people to support your work through third-party applications like Patreon in exchange for perks. You can now place sponsor buttons on your YouTube videos, which allows you to crowdfund. With this, you can offer rewards in exchange for monthly funding like with Patreon.

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7. Stickers, chats, and thanks

During live streams and premieres, creators can engage their fans with Super Chat and Super Stickers. In the live chat, fans can purchase Super Chats to display their message prominently. A Super Sticker is an animated image displayed during a live chat session. The Super Thanks feature enables creators to earn income from their videos. Additional appreciation may be expressed by those who wish to do so

8. YouTube Shorts

Using the YouTube app, short, vertical videos can be uploaded straight to YouTube using a smartphone. In the same way as Instagram Stories are uploaded to the social media site. The length of YouTube shorts is limited to 60 seconds. In 2021 and 2022, a $100 million fund will be distributed for YouTube Shorts. With this initial stage, YouTube Shorts began to monetize in May 2021. A YouTube Short will only be compensated if it meets the fund’s criteria.

9. YouTube BrandConnect

Brands and YouTube creators can work together on content campaigns through YouTube BrandConnect. In terms of product recommendations, audiences trust creators. It is also possible to partner with YouTube channels through BrandConnect

10. YouTube Shopping

YouTube shopping gives you the chance to promote your own products or those of other brands. It is possible to connect your store (such as Shopify) to YouTube. Add your products to videos, shorts, live streams, etc., as well as tag other brands’ products.

Part 3. Wondershare Filmora: A Video Editing Software to Help Edit YouTube Videos

Wondershare Filmora is your creative ally when it comes to enhancing and editing YouTube videos. Video editing software like Filmora allows you to produce visually engaging and captivating content. Creating the conditions for effective YouTube monetization.

Filmora is cross-platform compatible. Making it accessible for all creators, so you can work on your videos wherever you are. With Filmora, you can enhance your video content no matter what platform you’re using.

Edit YouTube videos with Filmora’s features

Using Filmora’s features, you can give your videos a professional edge.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Adjustment Layer

Take the Adjustment Layer feature, for instance, which allows you to add general effects to multiple video clips simultaneously, saving you time and effort. This feature can make your video content more engaging, ultimately attracting a larger audience.

Split Screen

You can create eye-catching split-screen videos with Filmora’s Split Screen Video Editor. Simply click a button to create split-screen videos using premade templates. Enhancing the visual appeal and dynamic of your videos for easy monetization on YouTube.

Motion Tracking

Motion Tracking is another exciting feature that Filmora brings to the table. It enables you to track the movement of objects within your videos and pin graphics and media files to follow the motion magically. This not only adds a touch of professionalism to your videos but also keeps your audience engaged.

Video Effects

Filmora offers a treasure trove of creative possibilities with its Video Effects, including transitions, filters, titles, and motion elements that you won’t find elsewhere. These exclusive features will help you infuse your videos with creativity and style.

Mask and Blend

And let’s not forget the Mask and Blend feature, which allows you to create unique video effects by masking and blending video clips. With only a few clicks, you can create distinct video effects that will set your content apart.

Wondershare Filmora empowers you to take your YouTube videos to the next level. making them more visually appealing, engaging, and ultimately better suited for monetization.

Try Filmora out Free! Click here!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

For those aspiring to turn their passion into a source of income, YouTube is a treasure trove of opportunities. This comprehensive 2024 guide has shed light on the path to monetizing your YouTube channel. With Google AdSense, paid sponsorships, and YouTube Premium, you’ve learned the ropes of the YouTube Partner Program.

With Wondershare Filmora‘s user-friendly tools, your videos will stand out on a professional level. As a result, your YouTube dreams will become a reality in 2024 with dedication and these insights.

Free Download Free Download Learn More

Part 1. How to Get Monetized on YouTube: Rules and Requirements

How to Monetize YouTube Channel

Begin making money from your YouTube videos through the YouTube Partner Program. You can create earnings from your YouTube channel by connecting it to your Google account. Monetize your website using Google AdSense.

Google AdSense generates substantial website revenue. If viewers interact with the ads in your videos, you earn money. Adding AdSense to your YouTube channel makes your videos monetizable.

Some videos cannot be monetized, however. Content must meet specific requirements to qualify for YouTube’s program. Criteria include content quality, community guidelines, and copyright compliance. Your YouTube channel can generate income once your videos meet these standards.

Monetizing YouTube Videos: What Are The Requirements?

You can monetize your YouTube videos by joining the YouTube Partner Program. Everyone can create a YouTube account, but YPP requires certain requirements. Every time you create content, you must consider these requirements.

Prior to applying for the program, your channel must first accomplish the following:

• One thousand subscribers
• A total of 4,000 watch hours in the past year

Building your audience and creating great content will help you meet these requirements. Joining the YPP, and making sure your YouTube channel complies with YouTube’s rules and policies, is the more complicated aspect.

Those advertising on YouTube want to avoid being linked to low-quality content. Therefore, YouTube Partner Program members are encouraged to create unique, valuable videos.

When you upload content to YouTube, you’ll need to keep these things in mind. Those who plan on monetizing their videos should thoroughly read these documents. You also need to set up a Google AdSense account, which tracks and pays for your YouTube ads.

Part 2. 10 Proven Ways to Monetize Your YouTube Channel

10 Methods to Monetize YouTube Videos

You can monetize your YouTube videos in 10 different ways, including:

• Google Adsense
• Paid Sponsorship
• YouTube Premium
• Memberships
• Merchandise
• Invest in crowd-funding
• Stickers, chats, and thanks
• YouTube Shorts
• YouTube Brandconnect
• YouTube Shopping

1. Google AdSense

YouTube channel monetization is the most popular method. By adding AdSense to your videos, you can generate revenue from the ads displayed. You must adhere to our advertiser-friendly guidelines when creating your videos. The monetization of all videos may not be possible, therefore. YouTube and AdSense work seamlessly together. With no technical knowledge required, your monetization strategy can be set up and managed easily.

2. Paid Sponsorships

Sponsorship involves paying a content creator to use, demonstrate, or test a brand’s product in a video. Both the creator and the brand benefit from sponsorships provided by brands.

The rewards of sponsorship can be immense, but sponsorships are hard to come by. You can pitch relevant brands to partner with your influential channel if your channel has a large following.

3. YouTube Premium

Joining the YouTube Partner Program qualifies you for YouTube Premium. In addition, it can increase your earnings. YouTube Premium members get paid when they watch your content as a creator. The number of Premium members has now surpassed 20 million. It is possible that this may occur quite frequently. YouTube Premium will automatically pay you if someone watches your content.

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4. Memberships

Creating membership tiers on your channel allows you to offer different perks to different levels of subscription. Using memberships has the main benefit of providing a more steady income stream. Ad revenue is a more traditional method of monetization. This feature is enabled by channels with at least 1,000 subscribers, and the creator sets fees.

5. Merchandise

You can sell merchandise on YouTube videos with over 10,000 subscribers using a merch shelf. By selling branded merchandise to your YouTube fans, you can generate additional revenue.

It’s especially useful for YouTube creators without their own website who want to sell merchandise. Currently, there are over 45 platforms or retailers worldwide that support merch, so growing your brand is easy.

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6. Invest in crowd-funding

It’s not just for startups anymore; you can use crowdfunding to fund content creation on YouTube as well. You can find people to support your work through third-party applications like Patreon in exchange for perks. You can now place sponsor buttons on your YouTube videos, which allows you to crowdfund. With this, you can offer rewards in exchange for monthly funding like with Patreon.

7. Stickers, chats, and thanks

During live streams and premieres, creators can engage their fans with Super Chat and Super Stickers. In the live chat, fans can purchase Super Chats to display their message prominently. A Super Sticker is an animated image displayed during a live chat session. The Super Thanks feature enables creators to earn income from their videos. Additional appreciation may be expressed by those who wish to do so

8. YouTube Shorts

Using the YouTube app, short, vertical videos can be uploaded straight to YouTube using a smartphone. In the same way as Instagram Stories are uploaded to the social media site. The length of YouTube shorts is limited to 60 seconds. In 2021 and 2022, a $100 million fund will be distributed for YouTube Shorts. With this initial stage, YouTube Shorts began to monetize in May 2021. A YouTube Short will only be compensated if it meets the fund’s criteria.

9. YouTube BrandConnect

Brands and YouTube creators can work together on content campaigns through YouTube BrandConnect. In terms of product recommendations, audiences trust creators. It is also possible to partner with YouTube channels through BrandConnect

10. YouTube Shopping

YouTube shopping gives you the chance to promote your own products or those of other brands. It is possible to connect your store (such as Shopify) to YouTube. Add your products to videos, shorts, live streams, etc., as well as tag other brands’ products.

Part 3. Wondershare Filmora: A Video Editing Software to Help Edit YouTube Videos

Wondershare Filmora is your creative ally when it comes to enhancing and editing YouTube videos. Video editing software like Filmora allows you to produce visually engaging and captivating content. Creating the conditions for effective YouTube monetization.

Filmora is cross-platform compatible. Making it accessible for all creators, so you can work on your videos wherever you are. With Filmora, you can enhance your video content no matter what platform you’re using.

Edit YouTube videos with Filmora’s features

Using Filmora’s features, you can give your videos a professional edge.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Adjustment Layer

Take the Adjustment Layer feature, for instance, which allows you to add general effects to multiple video clips simultaneously, saving you time and effort. This feature can make your video content more engaging, ultimately attracting a larger audience.

Split Screen

You can create eye-catching split-screen videos with Filmora’s Split Screen Video Editor. Simply click a button to create split-screen videos using premade templates. Enhancing the visual appeal and dynamic of your videos for easy monetization on YouTube.

Motion Tracking

Motion Tracking is another exciting feature that Filmora brings to the table. It enables you to track the movement of objects within your videos and pin graphics and media files to follow the motion magically. This not only adds a touch of professionalism to your videos but also keeps your audience engaged.

Video Effects

Filmora offers a treasure trove of creative possibilities with its Video Effects, including transitions, filters, titles, and motion elements that you won’t find elsewhere. These exclusive features will help you infuse your videos with creativity and style.

Mask and Blend

And let’s not forget the Mask and Blend feature, which allows you to create unique video effects by masking and blending video clips. With only a few clicks, you can create distinct video effects that will set your content apart.

Wondershare Filmora empowers you to take your YouTube videos to the next level. making them more visually appealing, engaging, and ultimately better suited for monetization.

Try Filmora out Free! Click here!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

For those aspiring to turn their passion into a source of income, YouTube is a treasure trove of opportunities. This comprehensive 2024 guide has shed light on the path to monetizing your YouTube channel. With Google AdSense, paid sponsorships, and YouTube Premium, you’ve learned the ropes of the YouTube Partner Program.

With Wondershare Filmora‘s user-friendly tools, your videos will stand out on a professional level. As a result, your YouTube dreams will become a reality in 2024 with dedication and these insights.

Harnessing the Power of Targeted Video Appeal

How to Find A Niche Market on YouTube

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Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

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Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

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Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett