Scrutinizing TSeries’ Earnings From Digital Viewership on YouTube

Founded by Gulshan Kumar on 11 July 1983, T-Series is an Indian Music record label with over 220 million subscribers on YouTube. Lately, there have been lots of controversies about the T-Series YouTube income, and one common question that we see is “What is T-Series income on YouTube?”

So, if you have the same question, then, you’ve come to the right page to find an answer. In this post, we’ve covered everything you need to know about the T-Series YouTube income. So, without wasting much time, let’s dive in to find out more.

1. Huge YouTube Channel Monthly Visits
2. Large Subscriber Base
3. Regular Posting of Quality Videos

• Bonus Tip: How to be a YouTuber and Make Videos like t series

Part 1: Information Box on T Series

Before we reveal all you need to know about T-Series YouTube income, here is an overview of Who T-Series is.

Name	T-Series
Real Name	Bhushan Kumar Dua
Net Worth (2022)	$515.4 Million
Monthly Income and Salary	Approximately $8.6 Million
Yearly Income	Over $128 Million
Type	Private
Industry	Music & Entertainment
Founded	11 July 1983; 39 years ago in Delhi, India
Founder	Gulshan Kumar
Key People	Bhushan Kumar Dua (Chairman, managing director), Krishan Kumar, Neeraj Kalyan (President)
Services	Music record label % Film production
YouTube Channel	T-Series
Awards and Recognition	Creator Awards

Now you have an overview of what T-Series YouTube channel income is, read on to discover more

Part 2: T-Series YouTube Earning and Stats

T-Series main source of revenue is the views and adverts, and as of when this article was written, research shows that T-Series attracts more than 2.15 billion views per month. Since a YouTube channel could earn an average of $3 to $5 per one thousand views, it can be estimated that T-Series earn a monthly income of up to $8.6 Million per month, and could make up to over 128 Million per year. Do you still want to find out more? Check out the table on T-Series stats;

Estimated Monthly Earning (USD/INDIAN RUPEES)	$8.6 Million / R.S699 Million
Estimated Yearly Earning (USD/INDIAN RUPEES)	Approximately $128 Million / R.S 10.4 Billion
Total Videos Uploads	17, 516
Total Views	202,606,674,113
Subscribers	225 Million
Years Active	16 years
Genre	Music

T-Series is very popular on all social media platforms, including Facebook, Twitter, and Instagram. He has been in the game for so long that anyone believes in the content he creates. The company was discovered in the 1980s by Gulshan Kumar a cassette tape business, and it was focused on devotional music, especially Hindu hymns and Bollywood music.M

The good thing back then was that T-Series was the first of its kind, and the devotional music market was really big, especially amongst old folks. So, it was easy for T-Series music to reach the right audience within a short time, and it had its first breakthrough in the late 1980s.

Fast forward to 2004, telecommunication companies were having complaints from mobile phone users who were not satisfied with their ringtones. So, T-Series became their plug and started 30-second of their music to them. Then, in 2009, when YouTube was launched in India, T-Series discovered lots of his music where being uploaded on YouTube illegally. This led to a ruling against YouTube, and in January 2011, T-Series published its first video on YouTube.

Since 2011 till now, T-Series has experienced tremendous growth. T-Series has up to 29 different YouTube channels with total subscribers of 225million with over a billion views monthly, making them one of the top-leading YouTube channels globally. Right now,

Part 3: Why Is T-Series Trending on YouTube?

Since you already know what T-Series income on YouTube is, you might be eager to find out what he did that made him so popular and became a trend on YouTube. Well, the truth is, T-Series is not doing anything no one can do. However, he has been in the industry for so long that his YouTube channel is like a dish for many viewers, especially the ones in India.

Below are the three main things why T-Series is always trending on YouTube;

Huge YouTube Channel Monthly Visits

Boasting monthly views of over 100 million per month, T-Series is one of the few YouTube channels that usually have millions of visits from users globally every month. Research shows that the YouTube channel usually has approximately 7.9million visitors per month. This huge monthly visit helps them stay at the top of most YouTube searches that relates with his videos keywords, thus making them trend more when compared with his competitor’s YouTube channel.

Large Subscriber Base

With over 225 million subscribers and still counting, T-Series YouTube channel is a home for many folks to listen to music and see movie thrillers. The large subscriber base plays a huge role in his trend, and the subscriber base continues to increase, he still has the high chance of maintaining his trend within the industry for a very long time.

Regular Posting of Quality Videos

Having a huge YouTube subscriber base is one thing, but being able to deliver quality video content that anyone would love to watch is different. T-Series has been consistent in delivering quality videos, that immediately he uploads a new video on YouTube, he starts getting massive views instantly. Many folks are always eager to see his next upload on YouTube. This has been the same thing for T-Series over the past years, and it has helped him gained more and more popularity.

Bonus Tip: How to be a YouTuber and Make Videos like t series

To be a YouTube-like T-Series you don’t only need to put in the hard work in what you do, you also need to be smart and stay consistent. Plus, you must acquire advanced video editing software that will help you create videos that will make you stand out in the industry. One such video editing software is Wondershare’s Filmora video editor.

Filmora is a video editing powerhouse that boasts lots of efficient tools that one can use to edit every aspect of a video clip. From removing background noise to editing audio, adding transitions, applying effects, and lots more. The tool is one that any YouTuber must have at his/her fingertips.

Besides, Filmora offers lots of free built-in video effects from popular platforms like FilmStock, Pixel, Unsplash, and many others. The amazing thing is you don’t necessarily need video editing skills to utilize the features of the software.

Here is how to use Filmora to Create Impressive Videos for YouTube;

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Download the latest version of Filmora from the official website and install it. Then, launch the tool and use the Import button to upload the YouTube video you wish to edit.

Drag-n-drop the imported video to the Timeline.

Step2 Navigate to the top of the screen and select Effects. Choose AI Portrait from the left-hand side. After that, drag-n-drop a preferred AI Portrait effect to the Timeline. Then, adjust it to the section of your video you want it to be displayed.

You can also change the AI Portrait effect settings. To do that, double-click on the effect from the timeline to prompt a pop-up window. Apply the AI Portrait effect from there.

Step3 You can add royalty-free music to your YouTube video by clicking Audio from the top. Then, select the preferred audio to use in the video and move it to the timeline.

To adjust your audio settings, double-click the audio clip from the timeline and use the relevant button to balance audio fade-in and fade-out, volume, pitch, etc.

Step4 Another crucial thing you need to do is to add Subscribe watermark. To do this, click the >> icon next to Export from the top of the screen and select Element.

Locate and click ‘Social Media Show Element 07’ Effects. Drag-n-drop the selected effect to the Timeline.

Step5 Change the position where the Subscribe watermark should appear in your video. Then, play the video to preview it.

Step6 After you’re done with the editing, click the Export button from the top bar and choose Burn DVD from the drop-down list that shows up.

Spet 7: A pop-up window will appear on your PC screen. Select where you want to save the edited video file from the Folder Path section. Then, enter the file name in Lable. Click Export to finish.

Final Words

That’s all on T-Series income on YouTube. T-Series did not just become successful overnight. It took consistent hard work. The team put so much effort not just to come up with ideas and create videos, but also to invest in the right tools to make their videos stand out in the industry. If you’re looking to start your YouTube journey and be like T-Series some days, you should start now. The first move you should make is to invest in Wondershare Filmora software, as it has lots of tools to offer for editing videos with high quality.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part 1: Information Box on T Series

Before we reveal all you need to know about T-Series YouTube income, here is an overview of Who T-Series is.

Name	T-Series
Real Name	Bhushan Kumar Dua
Net Worth (2022)	$515.4 Million
Monthly Income and Salary	Approximately $8.6 Million
Yearly Income	Over $128 Million
Type	Private
Industry	Music & Entertainment
Founded	11 July 1983; 39 years ago in Delhi, India
Founder	Gulshan Kumar
Key People	Bhushan Kumar Dua (Chairman, managing director), Krishan Kumar, Neeraj Kalyan (President)
Services	Music record label % Film production
YouTube Channel	T-Series
Awards and Recognition	Creator Awards

Now you have an overview of what T-Series YouTube channel income is, read on to discover more

Part 2: T-Series YouTube Earning and Stats

T-Series main source of revenue is the views and adverts, and as of when this article was written, research shows that T-Series attracts more than 2.15 billion views per month. Since a YouTube channel could earn an average of $3 to $5 per one thousand views, it can be estimated that T-Series earn a monthly income of up to $8.6 Million per month, and could make up to over 128 Million per year. Do you still want to find out more? Check out the table on T-Series stats;

Estimated Monthly Earning (USD/INDIAN RUPEES)	$8.6 Million / R.S699 Million
Estimated Yearly Earning (USD/INDIAN RUPEES)	Approximately $128 Million / R.S 10.4 Billion
Total Videos Uploads	17, 516
Total Views	202,606,674,113
Subscribers	225 Million
Years Active	16 years
Genre	Music

T-Series is very popular on all social media platforms, including Facebook, Twitter, and Instagram. He has been in the game for so long that anyone believes in the content he creates. The company was discovered in the 1980s by Gulshan Kumar a cassette tape business, and it was focused on devotional music, especially Hindu hymns and Bollywood music.M

The good thing back then was that T-Series was the first of its kind, and the devotional music market was really big, especially amongst old folks. So, it was easy for T-Series music to reach the right audience within a short time, and it had its first breakthrough in the late 1980s.

Fast forward to 2004, telecommunication companies were having complaints from mobile phone users who were not satisfied with their ringtones. So, T-Series became their plug and started 30-second of their music to them. Then, in 2009, when YouTube was launched in India, T-Series discovered lots of his music where being uploaded on YouTube illegally. This led to a ruling against YouTube, and in January 2011, T-Series published its first video on YouTube.

Since 2011 till now, T-Series has experienced tremendous growth. T-Series has up to 29 different YouTube channels with total subscribers of 225million with over a billion views monthly, making them one of the top-leading YouTube channels globally. Right now,

Part 3: Why Is T-Series Trending on YouTube?

Since you already know what T-Series income on YouTube is, you might be eager to find out what he did that made him so popular and became a trend on YouTube. Well, the truth is, T-Series is not doing anything no one can do. However, he has been in the industry for so long that his YouTube channel is like a dish for many viewers, especially the ones in India.

Below are the three main things why T-Series is always trending on YouTube;

Huge YouTube Channel Monthly Visits

Boasting monthly views of over 100 million per month, T-Series is one of the few YouTube channels that usually have millions of visits from users globally every month. Research shows that the YouTube channel usually has approximately 7.9million visitors per month. This huge monthly visit helps them stay at the top of most YouTube searches that relates with his videos keywords, thus making them trend more when compared with his competitor’s YouTube channel.

Large Subscriber Base

With over 225 million subscribers and still counting, T-Series YouTube channel is a home for many folks to listen to music and see movie thrillers. The large subscriber base plays a huge role in his trend, and the subscriber base continues to increase, he still has the high chance of maintaining his trend within the industry for a very long time.

Regular Posting of Quality Videos

Having a huge YouTube subscriber base is one thing, but being able to deliver quality video content that anyone would love to watch is different. T-Series has been consistent in delivering quality videos, that immediately he uploads a new video on YouTube, he starts getting massive views instantly. Many folks are always eager to see his next upload on YouTube. This has been the same thing for T-Series over the past years, and it has helped him gained more and more popularity.

Bonus Tip: How to be a YouTuber and Make Videos like t series

To be a YouTube-like T-Series you don’t only need to put in the hard work in what you do, you also need to be smart and stay consistent. Plus, you must acquire advanced video editing software that will help you create videos that will make you stand out in the industry. One such video editing software is Wondershare’s Filmora video editor.

Filmora is a video editing powerhouse that boasts lots of efficient tools that one can use to edit every aspect of a video clip. From removing background noise to editing audio, adding transitions, applying effects, and lots more. The tool is one that any YouTuber must have at his/her fingertips.

Besides, Filmora offers lots of free built-in video effects from popular platforms like FilmStock, Pixel, Unsplash, and many others. The amazing thing is you don’t necessarily need video editing skills to utilize the features of the software.

Here is how to use Filmora to Create Impressive Videos for YouTube;

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Download the latest version of Filmora from the official website and install it. Then, launch the tool and use the Import button to upload the YouTube video you wish to edit.

Drag-n-drop the imported video to the Timeline.

Step2 Navigate to the top of the screen and select Effects. Choose AI Portrait from the left-hand side. After that, drag-n-drop a preferred AI Portrait effect to the Timeline. Then, adjust it to the section of your video you want it to be displayed.

You can also change the AI Portrait effect settings. To do that, double-click on the effect from the timeline to prompt a pop-up window. Apply the AI Portrait effect from there.

Step3 You can add royalty-free music to your YouTube video by clicking Audio from the top. Then, select the preferred audio to use in the video and move it to the timeline.

To adjust your audio settings, double-click the audio clip from the timeline and use the relevant button to balance audio fade-in and fade-out, volume, pitch, etc.

Step4 Another crucial thing you need to do is to add Subscribe watermark. To do this, click the >> icon next to Export from the top of the screen and select Element.

Locate and click ‘Social Media Show Element 07’ Effects. Drag-n-drop the selected effect to the Timeline.

Step5 Change the position where the Subscribe watermark should appear in your video. Then, play the video to preview it.

Step6 After you’re done with the editing, click the Export button from the top bar and choose Burn DVD from the drop-down list that shows up.

Spet 7: A pop-up window will appear on your PC screen. Select where you want to save the edited video file from the Folder Path section. Then, enter the file name in Lable. Click Export to finish.

Final Words

That’s all on T-Series income on YouTube. T-Series did not just become successful overnight. It took consistent hard work. The team put so much effort not just to come up with ideas and create videos, but also to invest in the right tools to make their videos stand out in the industry. If you’re looking to start your YouTube journey and be like T-Series some days, you should start now. The first move you should make is to invest in Wondershare Filmora software, as it has lots of tools to offer for editing videos with high quality.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Video Content Creation Evolution: Choosing Studio Over Beta

YouTube Creator Studio vs. YouTube Studio (Beta): Which One is Better?

Richard Bennett

Oct 26, 2023• Proven solutions

0

In 2017, YouTube revealed YouTube Studio Beta , a video management and analytics dashboard that will replace the classic Creator Studio that most YouTubers are familiar with by 2021.

In this article, we will look at the new features YouTube Studio Beta has, what we can expect from it in the future, and why YouTube will eventually phase out the older YouTube Creator Studio… and whether that change will be an improvement.

Edit YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

---

Why YouTube Is Getting Rid of Classic Creator Studio?

Data-driven YouTubers have long loved the YouTube Creator Studio. It has supplied so much information that it took this comprehensive post about Analytics to highlight all the insights. So why would YouTube change it?

Change to a popular social media platform is always worrisome to content creators because it means there will be a new learning phase forced upon them. While the Classic YouTube Creator Studio has a lot of features and functionality, the data was often hard to interpret and inconvenient to find. Many creators weren’t sure where their data was located or how to use the information presented to them.

YouTube Studio was designed to be a friendly management and analysis tool. YouTube also offers more guidance, showcasing the key metrics the algorithm uses to evaluate the success of a video more prominently. Additionally, the graphs presented offer more clarity, shortening the time a creator spends finding the information they need.

Undoubtedly, YouTube updated its Creator Studio to offer a tool that enables its users to better understand their video performance and make better content that serves YouTube’s requirements.

Intro to YouTube Studio (Beta)

YouTube Studio (Beta), for many YouTubers, is now the default. However, for the time being, creators can still switch back to the Classic view (as some of the features are still being built). YouTube’s objective is to receive data of their own by understanding how creators are using the new Studio and gaining feedback to improve upon it.

If you have any feedback, simply click on this button on the bottom left menu of the YouTube Studio (Beta) and send YouTube your thoughts.

In addition to the new layout of the tools and dashboards, YouTube Studio (Beta) will also debut 3 metrics for creators:

1. Impressions: See the total reach of all your videos or each individual video. Each time your video thumbnail and title are visible to the user counts as an impression.

2. Click-through rate: Determine how click-worthy your thumbnails and titles are, by seeing the percentage of people who click into your video.

3. Unique viewers: Know how many different people have watched your videos. This data can be used to compare the size of your subscriber base to the actual number of your audience.

Tips for Using YouTube Studio Beta Features

Now that you are more familiar with the new YouTube Studio (Beta), let us dive into what you can accomplish with all the new features.

1. Optimization Tips

In the past, there has been a lot of speculations about how creators should treat their video titles and descriptions. Well, now YouTube is letting you know exactly which area to focus on. Simply hover over any “?” icon to see the advice and click “Learn More” to go to YouTube Creator Academy to get more details.

2. Recent Video Data

See data and improvement tips for your latest video. If YouTube identifies a notable issue with your video, they will help you by offering tips, which you can click “Tell Me More” to look into.

YouTube wants you to know how your videos are performing in the first few days. In order for YouTube to determine whether your content is worth sharing, it wants to know how your audience is responding to it right away. This means, the launch of your video matters.

3. Video Analysis

In the Classic Creator Studio, you couldn’t get an aggregated view of all the important video data on one dashboard. You would have to click to each set of analytics individually and then dive deeper. This ate up your precious content creation time and made it hard to combine insights. Now with Studio Beta, you can see all the critical data in one spot. Right away, you can see how that video is performing through different factors. This will let you know where audience retention is dropping off or which traffic source is supplying most of the views.

4. Watch Time Funnel

The objective is to increase watch time, the metric YouTube puts the most weight on. With the new Watch Time Funnel, which you can find in the Analytics section under the Reach Viewer dashboard, you can see exactly at which level of your channel or wherein an individual video you will need to improve.

If the impression numbers are low, that means you need to improve how your video is being discovered by doing more research to understand what your viewers are searching for.

If the click-through rate (CTR) is low, then you will have to improve your thumbnail and title. This will better entice your audience to click. According to Google, half of all videos have an average CTR of 2-10%.

If the average view duration is not up to your standards, then you will have to improve your content itself. While it is most ideal to have all your viewers watch all the way to the end of all your videos, that is certainly unrealistic. However, 60-70% is a great number to aim towards.

5. Traffic Sources

YouTube now presents all the different traffic sources in one easy-to-find page in the Reach Viewer tab, so creators no longer have to click between them to analyze where their traffic is coming from. This new design is far less intimidating and messy. At a glance, you can now see where the majority of your audiences are coming from.

YouTube has always put a lot of value into its analytic tools, and with YouTube Studio Beta the features and design are continuously improving. Having better data and understanding of how an individual video or an entire channel is performing will help creators succeed on this ever more competitive platform.

Have you tried the new YouTube Studio (Beta)? What are your thoughts? Please let us know in the comments below.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

In 2017, YouTube revealed YouTube Studio Beta , a video management and analytics dashboard that will replace the classic Creator Studio that most YouTubers are familiar with by 2021.

In this article, we will look at the new features YouTube Studio Beta has, what we can expect from it in the future, and why YouTube will eventually phase out the older YouTube Creator Studio… and whether that change will be an improvement.

Edit YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

---

Why YouTube Is Getting Rid of Classic Creator Studio?

Data-driven YouTubers have long loved the YouTube Creator Studio. It has supplied so much information that it took this comprehensive post about Analytics to highlight all the insights. So why would YouTube change it?

Change to a popular social media platform is always worrisome to content creators because it means there will be a new learning phase forced upon them. While the Classic YouTube Creator Studio has a lot of features and functionality, the data was often hard to interpret and inconvenient to find. Many creators weren’t sure where their data was located or how to use the information presented to them.

YouTube Studio was designed to be a friendly management and analysis tool. YouTube also offers more guidance, showcasing the key metrics the algorithm uses to evaluate the success of a video more prominently. Additionally, the graphs presented offer more clarity, shortening the time a creator spends finding the information they need.

Undoubtedly, YouTube updated its Creator Studio to offer a tool that enables its users to better understand their video performance and make better content that serves YouTube’s requirements.

Intro to YouTube Studio (Beta)

YouTube Studio (Beta), for many YouTubers, is now the default. However, for the time being, creators can still switch back to the Classic view (as some of the features are still being built). YouTube’s objective is to receive data of their own by understanding how creators are using the new Studio and gaining feedback to improve upon it.

If you have any feedback, simply click on this button on the bottom left menu of the YouTube Studio (Beta) and send YouTube your thoughts.

In addition to the new layout of the tools and dashboards, YouTube Studio (Beta) will also debut 3 metrics for creators:

1. Impressions: See the total reach of all your videos or each individual video. Each time your video thumbnail and title are visible to the user counts as an impression.

2. Click-through rate: Determine how click-worthy your thumbnails and titles are, by seeing the percentage of people who click into your video.

3. Unique viewers: Know how many different people have watched your videos. This data can be used to compare the size of your subscriber base to the actual number of your audience.

Tips for Using YouTube Studio Beta Features

Now that you are more familiar with the new YouTube Studio (Beta), let us dive into what you can accomplish with all the new features.

1. Optimization Tips

In the past, there has been a lot of speculations about how creators should treat their video titles and descriptions. Well, now YouTube is letting you know exactly which area to focus on. Simply hover over any “?” icon to see the advice and click “Learn More” to go to YouTube Creator Academy to get more details.

2. Recent Video Data

See data and improvement tips for your latest video. If YouTube identifies a notable issue with your video, they will help you by offering tips, which you can click “Tell Me More” to look into.

YouTube wants you to know how your videos are performing in the first few days. In order for YouTube to determine whether your content is worth sharing, it wants to know how your audience is responding to it right away. This means, the launch of your video matters.

3. Video Analysis

In the Classic Creator Studio, you couldn’t get an aggregated view of all the important video data on one dashboard. You would have to click to each set of analytics individually and then dive deeper. This ate up your precious content creation time and made it hard to combine insights. Now with Studio Beta, you can see all the critical data in one spot. Right away, you can see how that video is performing through different factors. This will let you know where audience retention is dropping off or which traffic source is supplying most of the views.

4. Watch Time Funnel

The objective is to increase watch time, the metric YouTube puts the most weight on. With the new Watch Time Funnel, which you can find in the Analytics section under the Reach Viewer dashboard, you can see exactly at which level of your channel or wherein an individual video you will need to improve.

If the impression numbers are low, that means you need to improve how your video is being discovered by doing more research to understand what your viewers are searching for.

If the click-through rate (CTR) is low, then you will have to improve your thumbnail and title. This will better entice your audience to click. According to Google, half of all videos have an average CTR of 2-10%.

If the average view duration is not up to your standards, then you will have to improve your content itself. While it is most ideal to have all your viewers watch all the way to the end of all your videos, that is certainly unrealistic. However, 60-70% is a great number to aim towards.

5. Traffic Sources

YouTube now presents all the different traffic sources in one easy-to-find page in the Reach Viewer tab, so creators no longer have to click between them to analyze where their traffic is coming from. This new design is far less intimidating and messy. At a glance, you can now see where the majority of your audiences are coming from.

YouTube has always put a lot of value into its analytic tools, and with YouTube Studio Beta the features and design are continuously improving. Having better data and understanding of how an individual video or an entire channel is performing will help creators succeed on this ever more competitive platform.

Have you tried the new YouTube Studio (Beta)? What are your thoughts? Please let us know in the comments below.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

In 2017, YouTube revealed YouTube Studio Beta , a video management and analytics dashboard that will replace the classic Creator Studio that most YouTubers are familiar with by 2021.

In this article, we will look at the new features YouTube Studio Beta has, what we can expect from it in the future, and why YouTube will eventually phase out the older YouTube Creator Studio… and whether that change will be an improvement.

Edit YouTube Videos with Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface, which saves much time. Download the free trial version and get started now.

---

Why YouTube Is Getting Rid of Classic Creator Studio?

Data-driven YouTubers have long loved the YouTube Creator Studio. It has supplied so much information that it took this comprehensive post about Analytics to highlight all the insights. So why would YouTube change it?

Change to a popular social media platform is always worrisome to content creators because it means there will be a new learning phase forced upon them. While the Classic YouTube Creator Studio has a lot of features and functionality, the data was often hard to interpret and inconvenient to find. Many creators weren’t sure where their data was located or how to use the information presented to them.

YouTube Studio was designed to be a friendly management and analysis tool. YouTube also offers more guidance, showcasing the key metrics the algorithm uses to evaluate the success of a video more prominently. Additionally, the graphs presented offer more clarity, shortening the time a creator spends finding the information they need.

Undoubtedly, YouTube updated its Creator Studio to offer a tool that enables its users to better understand their video performance and make better content that serves YouTube’s requirements.

Intro to YouTube Studio (Beta)

YouTube Studio (Beta), for many YouTubers, is now the default. However, for the time being, creators can still switch back to the Classic view (as some of the features are still being built). YouTube’s objective is to receive data of their own by understanding how creators are using the new Studio and gaining feedback to improve upon it.

If you have any feedback, simply click on this button on the bottom left menu of the YouTube Studio (Beta) and send YouTube your thoughts.

In addition to the new layout of the tools and dashboards, YouTube Studio (Beta) will also debut 3 metrics for creators:

1. Impressions: See the total reach of all your videos or each individual video. Each time your video thumbnail and title are visible to the user counts as an impression.

2. Click-through rate: Determine how click-worthy your thumbnails and titles are, by seeing the percentage of people who click into your video.

3. Unique viewers: Know how many different people have watched your videos. This data can be used to compare the size of your subscriber base to the actual number of your audience.

Tips for Using YouTube Studio Beta Features

Now that you are more familiar with the new YouTube Studio (Beta), let us dive into what you can accomplish with all the new features.

1. Optimization Tips

In the past, there has been a lot of speculations about how creators should treat their video titles and descriptions. Well, now YouTube is letting you know exactly which area to focus on. Simply hover over any “?” icon to see the advice and click “Learn More” to go to YouTube Creator Academy to get more details.

2. Recent Video Data

See data and improvement tips for your latest video. If YouTube identifies a notable issue with your video, they will help you by offering tips, which you can click “Tell Me More” to look into.

YouTube wants you to know how your videos are performing in the first few days. In order for YouTube to determine whether your content is worth sharing, it wants to know how your audience is responding to it right away. This means, the launch of your video matters.

3. Video Analysis

In the Classic Creator Studio, you couldn’t get an aggregated view of all the important video data on one dashboard. You would have to click to each set of analytics individually and then dive deeper. This ate up your precious content creation time and made it hard to combine insights. Now with Studio Beta, you can see all the critical data in one spot. Right away, you can see how that video is performing through different factors. This will let you know where audience retention is dropping off or which traffic source is supplying most of the views.

4. Watch Time Funnel

The objective is to increase watch time, the metric YouTube puts the most weight on. With the new Watch Time Funnel, which you can find in the Analytics section under the Reach Viewer dashboard, you can see exactly at which level of your channel or wherein an individual video you will need to improve.

If the impression numbers are low, that means you need to improve how your video is being discovered by doing more research to understand what your viewers are searching for.

If the click-through rate (CTR) is low, then you will have to improve your thumbnail and title. This will better entice your audience to click. According to Google, half of all videos have an average CTR of 2-10%.

If the average view duration is not up to your standards, then you will have to improve your content itself. While it is most ideal to have all your viewers watch all the way to the end of all your videos, that is certainly unrealistic. However, 60-70% is a great number to aim towards.

5. Traffic Sources

YouTube now presents all the different traffic sources in one easy-to-find page in the Reach Viewer tab, so creators no longer have to click between them to analyze where their traffic is coming from. This new design is far less intimidating and messy. At a glance, you can now see where the majority of your audiences are coming from.

YouTube has always put a lot of value into its analytic tools, and with YouTube Studio Beta the features and design are continuously improving. Having better data and understanding of how an individual video or an entire channel is performing will help creators succeed on this ever more competitive platform.

Have you tried the new YouTube Studio (Beta)? What are your thoughts? Please let us know in the comments below.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

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In 2017, YouTube revealed YouTube Studio Beta , a video management and analytics dashboard that will replace the classic Creator Studio that most YouTubers are familiar with by 2021.

In this article, we will look at the new features YouTube Studio Beta has, what we can expect from it in the future, and why YouTube will eventually phase out the older YouTube Creator Studio… and whether that change will be an improvement.

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Why YouTube Is Getting Rid of Classic Creator Studio?

Data-driven YouTubers have long loved the YouTube Creator Studio. It has supplied so much information that it took this comprehensive post about Analytics to highlight all the insights. So why would YouTube change it?

Change to a popular social media platform is always worrisome to content creators because it means there will be a new learning phase forced upon them. While the Classic YouTube Creator Studio has a lot of features and functionality, the data was often hard to interpret and inconvenient to find. Many creators weren’t sure where their data was located or how to use the information presented to them.

YouTube Studio was designed to be a friendly management and analysis tool. YouTube also offers more guidance, showcasing the key metrics the algorithm uses to evaluate the success of a video more prominently. Additionally, the graphs presented offer more clarity, shortening the time a creator spends finding the information they need.

Undoubtedly, YouTube updated its Creator Studio to offer a tool that enables its users to better understand their video performance and make better content that serves YouTube’s requirements.

Intro to YouTube Studio (Beta)

YouTube Studio (Beta), for many YouTubers, is now the default. However, for the time being, creators can still switch back to the Classic view (as some of the features are still being built). YouTube’s objective is to receive data of their own by understanding how creators are using the new Studio and gaining feedback to improve upon it.

If you have any feedback, simply click on this button on the bottom left menu of the YouTube Studio (Beta) and send YouTube your thoughts.

In addition to the new layout of the tools and dashboards, YouTube Studio (Beta) will also debut 3 metrics for creators:

1. Impressions: See the total reach of all your videos or each individual video. Each time your video thumbnail and title are visible to the user counts as an impression.

2. Click-through rate: Determine how click-worthy your thumbnails and titles are, by seeing the percentage of people who click into your video.

3. Unique viewers: Know how many different people have watched your videos. This data can be used to compare the size of your subscriber base to the actual number of your audience.

Tips for Using YouTube Studio Beta Features

Now that you are more familiar with the new YouTube Studio (Beta), let us dive into what you can accomplish with all the new features.

1. Optimization Tips

In the past, there has been a lot of speculations about how creators should treat their video titles and descriptions. Well, now YouTube is letting you know exactly which area to focus on. Simply hover over any “?” icon to see the advice and click “Learn More” to go to YouTube Creator Academy to get more details.

2. Recent Video Data

See data and improvement tips for your latest video. If YouTube identifies a notable issue with your video, they will help you by offering tips, which you can click “Tell Me More” to look into.

YouTube wants you to know how your videos are performing in the first few days. In order for YouTube to determine whether your content is worth sharing, it wants to know how your audience is responding to it right away. This means, the launch of your video matters.

3. Video Analysis

In the Classic Creator Studio, you couldn’t get an aggregated view of all the important video data on one dashboard. You would have to click to each set of analytics individually and then dive deeper. This ate up your precious content creation time and made it hard to combine insights. Now with Studio Beta, you can see all the critical data in one spot. Right away, you can see how that video is performing through different factors. This will let you know where audience retention is dropping off or which traffic source is supplying most of the views.

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4. Watch Time Funnel

The objective is to increase watch time, the metric YouTube puts the most weight on. With the new Watch Time Funnel, which you can find in the Analytics section under the Reach Viewer dashboard, you can see exactly at which level of your channel or wherein an individual video you will need to improve.

If the impression numbers are low, that means you need to improve how your video is being discovered by doing more research to understand what your viewers are searching for.

If the click-through rate (CTR) is low, then you will have to improve your thumbnail and title. This will better entice your audience to click. According to Google, half of all videos have an average CTR of 2-10%.

If the average view duration is not up to your standards, then you will have to improve your content itself. While it is most ideal to have all your viewers watch all the way to the end of all your videos, that is certainly unrealistic. However, 60-70% is a great number to aim towards.

5. Traffic Sources

YouTube now presents all the different traffic sources in one easy-to-find page in the Reach Viewer tab, so creators no longer have to click between them to analyze where their traffic is coming from. This new design is far less intimidating and messy. At a glance, you can now see where the majority of your audiences are coming from.

YouTube has always put a lot of value into its analytic tools, and with YouTube Studio Beta the features and design are continuously improving. Having better data and understanding of how an individual video or an entire channel is performing will help creators succeed on this ever more competitive platform.

Have you tried the new YouTube Studio (Beta)? What are your thoughts? Please let us know in the comments below.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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