Step-by-Step Tutorial: Personalize and Elevate Your Short Videos

YouTube is one of the most popular social media platforms getting popular with new features day by day. We all are aware that recently YouTube has come up with a concept of YouTube shorts which is a short form of a video to create short, catchy content to deliver an amazing experience. One of the factors to increase your views is to improve your video thumbnails. YouTube shorts thumbnail plays a huge role in creating an appeal to the audience.

Thumbnails for YouTube shorts catch the attention of potential viewers and make them click on the play button and watch your video content.

Let’s find how to create YouTube short thumbnails in an easy manner:

In this article

01 Are Thumbnails Necessary for YouTube Shorts?

02 How to Add Custom YouTube Shorts Thumbnails Effortlessly

03 Tips to Make YouTube Shorts Videos Stand Out

Part 1: Are Thumbnails Necessary for YouTube Shorts?

YouTube shorts thumbnails are small and clickable snapshots that users see whole they are surfing through videos. Thumbnails for YouTube shorts are nothing but an image that might make them click on a play button. YouTube shorts thumbnail plays a vital role as a title of a video that gives a preview of your video content.

Your YouTube shorts thumbnail does not need to be pleasing and appealing but also showcase your content in a realistic manner. Also, consider YouTube shorts thumbnail size in mind while designing the best outcome.

Are you wondering how YouTube does shorts thumbnails can be important in driving traffic? YouTube shorts thumbnail can make others watch a video with an exciting look. If you don’t create eye-catchy thumbnails for YouTube shorts then people would not find any urge in clicking on a play button.

However good your content is but if you are not presenting it in the right manner to your viewers then it would not create any sense. So creating attractive thumbnails for YouTube shorts with high-quality graphics would impact in a greater manner to gain maximum views.

Part 2: How to Add Custom YouTube Shorts Thumbnails Effortlessly

Once you are done creating with customized YouTube shorts thumbnail, uploading YouTube shorts thumbnail is similar to adding a regular video on YouTube shorts.

Here below is a step by step guide for you:

Step 1: At first, you need to open the YouTube app and create a Short.

Step 2: Then after Upload the Short to YouTube.

Step 3: Now go to a desktop computer and open your channel’s YouTube Studio.

Step 4: Then click Content on the left navigation menu.

Step 5: Find the YouTube Short you just uploaded. Then tap on the pencil icon and edit a video as per your preference.

Step 6: At last, scroll down to the thumbnail section. Then you would find an option to custom thumbnail.

Part 3: Tips to Make YouTube Shorts Videos Stand Out

YouTube shorts videos are nothing different from a normal video which we upload on a platform. There are many things that are very important to keep in mind while creating YouTube shorts. Also, it plays a vital role in making a video stand out in front of viewers.

1. Compelling Title

Along with the YouTube shorts, one such thing which plays a major role in attracting viewers is a title. We all are aware that Title says it all and a YouTube short would get noticed surely with a compelling and impulsive title. Also, it would give the viewers a summary of what they can expect from the clip.

2. Detailed Description

Your YouTube Shorts description needs to be simple, specific to the point and should reflect your theme of the content. Herewith detailed description viewers could decide whether a YouTube short is helpful to them or not.

3. Tags

Also, make sure that you are adding relevant tags along with your YouTube shorts video. You can add ‘#Shorts’ in a description just to tell that video clip is created for YouTube shorts. Also, you can add tags based on the genre and/or theme of the short videos to help viewers to the context.

4. Attractive Thumbnail

YouTube shorts thumbnail plays a vital role in attracting viewers and getting more hits on the videos. It helps in catching the eye of viewers at a first glance only. So that make sure to create a thumbnail of your short videos as attractive as you possibly can.

5. Pick the Right Video Editor

Creating YouTube shorts would not only cover great content but also focus on picking the right video editor . Thus here picking a video editor such as Wondershare Filmora would be an ideal choice for you. As it offers rich video editing tools and high filters to create an outstanding appeal for your video.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

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Conclusion

Thus YouTube shorts thumbnails are a very important part of your page optimization. Choosing the right YouTube shorts video thumbnail size would make you help grow your YouTube shorts in an easy manner. We have also talked about the importance of creating a YouTube shorts thumbnail to drive more attention to your videos.

02 How to Add Custom YouTube Shorts Thumbnails Effortlessly

03 Tips to Make YouTube Shorts Videos Stand Out

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Part 1: Are Thumbnails Necessary for YouTube Shorts?

YouTube shorts thumbnails are small and clickable snapshots that users see whole they are surfing through videos. Thumbnails for YouTube shorts are nothing but an image that might make them click on a play button. YouTube shorts thumbnail plays a vital role as a title of a video that gives a preview of your video content.

Your YouTube shorts thumbnail does not need to be pleasing and appealing but also showcase your content in a realistic manner. Also, consider YouTube shorts thumbnail size in mind while designing the best outcome.

Are you wondering how YouTube does shorts thumbnails can be important in driving traffic? YouTube shorts thumbnail can make others watch a video with an exciting look. If you don’t create eye-catchy thumbnails for YouTube shorts then people would not find any urge in clicking on a play button.

However good your content is but if you are not presenting it in the right manner to your viewers then it would not create any sense. So creating attractive thumbnails for YouTube shorts with high-quality graphics would impact in a greater manner to gain maximum views.

Part 2: How to Add Custom YouTube Shorts Thumbnails Effortlessly

Once you are done creating with customized YouTube shorts thumbnail, uploading YouTube shorts thumbnail is similar to adding a regular video on YouTube shorts.

Here below is a step by step guide for you:

Step 1: At first, you need to open the YouTube app and create a Short.

Step 2: Then after Upload the Short to YouTube.

Step 3: Now go to a desktop computer and open your channel’s YouTube Studio.

Step 4: Then click Content on the left navigation menu.

Step 5: Find the YouTube Short you just uploaded. Then tap on the pencil icon and edit a video as per your preference.

Step 6: At last, scroll down to the thumbnail section. Then you would find an option to custom thumbnail.

Part 3: Tips to Make YouTube Shorts Videos Stand Out

YouTube shorts videos are nothing different from a normal video which we upload on a platform. There are many things that are very important to keep in mind while creating YouTube shorts. Also, it plays a vital role in making a video stand out in front of viewers.

1. Compelling Title

Along with the YouTube shorts, one such thing which plays a major role in attracting viewers is a title. We all are aware that Title says it all and a YouTube short would get noticed surely with a compelling and impulsive title. Also, it would give the viewers a summary of what they can expect from the clip.

2. Detailed Description

Your YouTube Shorts description needs to be simple, specific to the point and should reflect your theme of the content. Herewith detailed description viewers could decide whether a YouTube short is helpful to them or not.

3. Tags

Also, make sure that you are adding relevant tags along with your YouTube shorts video. You can add ‘#Shorts’ in a description just to tell that video clip is created for YouTube shorts. Also, you can add tags based on the genre and/or theme of the short videos to help viewers to the context.

4. Attractive Thumbnail

YouTube shorts thumbnail plays a vital role in attracting viewers and getting more hits on the videos. It helps in catching the eye of viewers at a first glance only. So that make sure to create a thumbnail of your short videos as attractive as you possibly can.

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5. Pick the Right Video Editor

Creating YouTube shorts would not only cover great content but also focus on picking the right video editor . Thus here picking a video editor such as Wondershare Filmora would be an ideal choice for you. As it offers rich video editing tools and high filters to create an outstanding appeal for your video.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free

Conclusion

Thus YouTube shorts thumbnails are a very important part of your page optimization. Choosing the right YouTube shorts video thumbnail size would make you help grow your YouTube shorts in an easy manner. We have also talked about the importance of creating a YouTube shorts thumbnail to drive more attention to your videos.

02 How to Add Custom YouTube Shorts Thumbnails Effortlessly

03 Tips to Make YouTube Shorts Videos Stand Out

Part 1: Are Thumbnails Necessary for YouTube Shorts?

YouTube shorts thumbnails are small and clickable snapshots that users see whole they are surfing through videos. Thumbnails for YouTube shorts are nothing but an image that might make them click on a play button. YouTube shorts thumbnail plays a vital role as a title of a video that gives a preview of your video content.

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Your YouTube shorts thumbnail does not need to be pleasing and appealing but also showcase your content in a realistic manner. Also, consider YouTube shorts thumbnail size in mind while designing the best outcome.

Are you wondering how YouTube does shorts thumbnails can be important in driving traffic? YouTube shorts thumbnail can make others watch a video with an exciting look. If you don’t create eye-catchy thumbnails for YouTube shorts then people would not find any urge in clicking on a play button.

However good your content is but if you are not presenting it in the right manner to your viewers then it would not create any sense. So creating attractive thumbnails for YouTube shorts with high-quality graphics would impact in a greater manner to gain maximum views.

Part 2: How to Add Custom YouTube Shorts Thumbnails Effortlessly

Once you are done creating with customized YouTube shorts thumbnail, uploading YouTube shorts thumbnail is similar to adding a regular video on YouTube shorts.

Here below is a step by step guide for you:

Step 1: At first, you need to open the YouTube app and create a Short.

Step 2: Then after Upload the Short to YouTube.

Step 3: Now go to a desktop computer and open your channel’s YouTube Studio.

Step 4: Then click Content on the left navigation menu.

Step 5: Find the YouTube Short you just uploaded. Then tap on the pencil icon and edit a video as per your preference.

Step 6: At last, scroll down to the thumbnail section. Then you would find an option to custom thumbnail.

Part 3: Tips to Make YouTube Shorts Videos Stand Out

YouTube shorts videos are nothing different from a normal video which we upload on a platform. There are many things that are very important to keep in mind while creating YouTube shorts. Also, it plays a vital role in making a video stand out in front of viewers.

1. Compelling Title

Along with the YouTube shorts, one such thing which plays a major role in attracting viewers is a title. We all are aware that Title says it all and a YouTube short would get noticed surely with a compelling and impulsive title. Also, it would give the viewers a summary of what they can expect from the clip.

2. Detailed Description

Your YouTube Shorts description needs to be simple, specific to the point and should reflect your theme of the content. Herewith detailed description viewers could decide whether a YouTube short is helpful to them or not.

3. Tags

Also, make sure that you are adding relevant tags along with your YouTube shorts video. You can add ‘#Shorts’ in a description just to tell that video clip is created for YouTube shorts. Also, you can add tags based on the genre and/or theme of the short videos to help viewers to the context.

4. Attractive Thumbnail

YouTube shorts thumbnail plays a vital role in attracting viewers and getting more hits on the videos. It helps in catching the eye of viewers at a first glance only. So that make sure to create a thumbnail of your short videos as attractive as you possibly can.

5. Pick the Right Video Editor

Creating YouTube shorts would not only cover great content but also focus on picking the right video editor . Thus here picking a video editor such as Wondershare Filmora would be an ideal choice for you. As it offers rich video editing tools and high filters to create an outstanding appeal for your video.

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Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

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Conclusion

Thus YouTube shorts thumbnails are a very important part of your page optimization. Choosing the right YouTube shorts video thumbnail size would make you help grow your YouTube shorts in an easy manner. We have also talked about the importance of creating a YouTube shorts thumbnail to drive more attention to your videos.

02 How to Add Custom YouTube Shorts Thumbnails Effortlessly

03 Tips to Make YouTube Shorts Videos Stand Out

Part 1: Are Thumbnails Necessary for YouTube Shorts?

YouTube shorts thumbnails are small and clickable snapshots that users see whole they are surfing through videos. Thumbnails for YouTube shorts are nothing but an image that might make them click on a play button. YouTube shorts thumbnail plays a vital role as a title of a video that gives a preview of your video content.

Your YouTube shorts thumbnail does not need to be pleasing and appealing but also showcase your content in a realistic manner. Also, consider YouTube shorts thumbnail size in mind while designing the best outcome.

Are you wondering how YouTube does shorts thumbnails can be important in driving traffic? YouTube shorts thumbnail can make others watch a video with an exciting look. If you don’t create eye-catchy thumbnails for YouTube shorts then people would not find any urge in clicking on a play button.

However good your content is but if you are not presenting it in the right manner to your viewers then it would not create any sense. So creating attractive thumbnails for YouTube shorts with high-quality graphics would impact in a greater manner to gain maximum views.

Part 2: How to Add Custom YouTube Shorts Thumbnails Effortlessly

Once you are done creating with customized YouTube shorts thumbnail, uploading YouTube shorts thumbnail is similar to adding a regular video on YouTube shorts.

Here below is a step by step guide for you:

Step 1: At first, you need to open the YouTube app and create a Short.

Step 2: Then after Upload the Short to YouTube.

Step 3: Now go to a desktop computer and open your channel’s YouTube Studio.

Step 4: Then click Content on the left navigation menu.

Step 5: Find the YouTube Short you just uploaded. Then tap on the pencil icon and edit a video as per your preference.

Step 6: At last, scroll down to the thumbnail section. Then you would find an option to custom thumbnail.

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Part 3: Tips to Make YouTube Shorts Videos Stand Out

YouTube shorts videos are nothing different from a normal video which we upload on a platform. There are many things that are very important to keep in mind while creating YouTube shorts. Also, it plays a vital role in making a video stand out in front of viewers.

1. Compelling Title

Along with the YouTube shorts, one such thing which plays a major role in attracting viewers is a title. We all are aware that Title says it all and a YouTube short would get noticed surely with a compelling and impulsive title. Also, it would give the viewers a summary of what they can expect from the clip.

2. Detailed Description

Your YouTube Shorts description needs to be simple, specific to the point and should reflect your theme of the content. Herewith detailed description viewers could decide whether a YouTube short is helpful to them or not.

3. Tags

Also, make sure that you are adding relevant tags along with your YouTube shorts video. You can add ‘#Shorts’ in a description just to tell that video clip is created for YouTube shorts. Also, you can add tags based on the genre and/or theme of the short videos to help viewers to the context.

4. Attractive Thumbnail

YouTube shorts thumbnail plays a vital role in attracting viewers and getting more hits on the videos. It helps in catching the eye of viewers at a first glance only. So that make sure to create a thumbnail of your short videos as attractive as you possibly can.

5. Pick the Right Video Editor

Creating YouTube shorts would not only cover great content but also focus on picking the right video editor . Thus here picking a video editor such as Wondershare Filmora would be an ideal choice for you. As it offers rich video editing tools and high filters to create an outstanding appeal for your video.

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Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

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Conclusion

Thus YouTube shorts thumbnails are a very important part of your page optimization. Choosing the right YouTube shorts video thumbnail size would make you help grow your YouTube shorts in an easy manner. We have also talked about the importance of creating a YouTube shorts thumbnail to drive more attention to your videos.

Crafting Quick-Cut Channel Sequences

How to Make a Channel Trailer

Richard Bennett

Oct 26, 2023• Proven solutions

0

Your channel trailer is the video viewers who are not already subscribed to you will see when they visit your channel page. It is your chance to make a quick pitch to them about why they should subscribe. You can use your channel trailer to let new visitors to your channel know what kind of videos you make and to convince them to subscribe. Here are 5 tips to make an effective YouTube channel trailer.

Part 1: 5 Tips for Making a Great Channel Trailer

Here are our top 5 recommendations for anybody creating a YouTube channel trailer:

Reach Out – It’s All About Your Viewers

Use your channel trailer to try to connect to the individual viewer watching it. Greet that one person as one person, as a ‘you’, instead of as a member of a group (i.e., avoid saying ‘you guys’).

The more you can make your trailer about the person watching it, the better. You are telling them about yourself, but you are doing it for their benefit. Address them directly (i.e. ‘If you like…’ or ‘you don’t want to miss’.) and make everything you say about them. For example, instead of saying ‘I post tutorials about’, try ‘you can learn about’.

Flaunt Your Personality – It’s All About You

One of the golden rules of YouTube is ‘be yourself’. People will subscribe because they enjoy your personality and want to see more of it.

Use your trailer as an opportunity to showcase your unique perspective. Be yourself, and be the person that is excited to be making great YouTube videos. You are at your best when you let people see how much you care about something, so show your viewers how much you care about delivering great video content. This is what will make people want to subscribe.

Talk about All the Cool Stuff You Do

The best channel trailers give viewers a window into your channel. You need to show people what to expect from you as a personality, but you also need to tell them what to expect in terms of your videos.

Your channel trailer should include information like: what kinds of videos you make, why you make them, and what your upload schedule is.

Be specific. Instead of saying you make videos about makeup, say you make look tutorials and talk about your favorite styles. Instead of saying you are a gamer, tell your potential subscribers what games you post about and what some of your favorites are.

A specific schedule is important for getting people to subscribe. Generally, viewers do not subscribe to channels that have not posted in a long time. They subscribe because they do not want to miss out on new content, and if you follow a schedule, they will trust that that new content is on its way.

Ask Them to Subscribe

Do not forget to ask the person to view your trailer to subscribe.

A lot of people go into YouTube thinking people will subscribe if they like their videos, and so making great videos is the only way to get people to subscribe. This is not true.

Making great videos is the first step to getting subscribers, but the second step is to ask for them. Not everyone subscribes to every channel they visit and enjoy. A person who enjoys your videos is more likely to subscribe if you prompt them to.

30 Seconds

The ideal length for a YouTube channel trailer is 30 seconds, or between 30 seconds and 1 minute.

The people viewing your trailer did not come to YouTube for the purpose of watching it. They are unlikely to give it much time before they continue browsing. This means you need to grab their attention tightly right away, but it also means you need to keep your trailer bite-sized.

Thirty seconds should be long enough to tell people what your channel is about, show off your personality, and ask them to subscribe. If you take much longer, viewers will click away before they hear your full pitch.

Part 2: How to Add a Channel Trailer Using Wondershare Filmora

Here are a few simple steps to setting up your channel trailer.

1. Turn on channel customization. Go to My Channel and click the gear icon over your channel’s banner. Switch Customize the layout of your channel from off to on.
2. Upload your trailer video like you would any other video.
3. Go to your channel and click on the For new visitors tab, which should appear after you’ve turned on customization.
4. Click Channel trailer and choose your video, or paste in its URL.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

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Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Your channel trailer is the video viewers who are not already subscribed to you will see when they visit your channel page. It is your chance to make a quick pitch to them about why they should subscribe. You can use your channel trailer to let new visitors to your channel know what kind of videos you make and to convince them to subscribe. Here are 5 tips to make an effective YouTube channel trailer.

Part 1: 5 Tips for Making a Great Channel Trailer

Here are our top 5 recommendations for anybody creating a YouTube channel trailer:

Reach Out – It’s All About Your Viewers

Use your channel trailer to try to connect to the individual viewer watching it. Greet that one person as one person, as a ‘you’, instead of as a member of a group (i.e., avoid saying ‘you guys’).

The more you can make your trailer about the person watching it, the better. You are telling them about yourself, but you are doing it for their benefit. Address them directly (i.e. ‘If you like…’ or ‘you don’t want to miss’.) and make everything you say about them. For example, instead of saying ‘I post tutorials about’, try ‘you can learn about’.

Flaunt Your Personality – It’s All About You

One of the golden rules of YouTube is ‘be yourself’. People will subscribe because they enjoy your personality and want to see more of it.

Use your trailer as an opportunity to showcase your unique perspective. Be yourself, and be the person that is excited to be making great YouTube videos. You are at your best when you let people see how much you care about something, so show your viewers how much you care about delivering great video content. This is what will make people want to subscribe.

Talk about All the Cool Stuff You Do

The best channel trailers give viewers a window into your channel. You need to show people what to expect from you as a personality, but you also need to tell them what to expect in terms of your videos.

Your channel trailer should include information like: what kinds of videos you make, why you make them, and what your upload schedule is.

Be specific. Instead of saying you make videos about makeup, say you make look tutorials and talk about your favorite styles. Instead of saying you are a gamer, tell your potential subscribers what games you post about and what some of your favorites are.

A specific schedule is important for getting people to subscribe. Generally, viewers do not subscribe to channels that have not posted in a long time. They subscribe because they do not want to miss out on new content, and if you follow a schedule, they will trust that that new content is on its way.

Ask Them to Subscribe

Do not forget to ask the person to view your trailer to subscribe.

A lot of people go into YouTube thinking people will subscribe if they like their videos, and so making great videos is the only way to get people to subscribe. This is not true.

Making great videos is the first step to getting subscribers, but the second step is to ask for them. Not everyone subscribes to every channel they visit and enjoy. A person who enjoys your videos is more likely to subscribe if you prompt them to.

30 Seconds

The ideal length for a YouTube channel trailer is 30 seconds, or between 30 seconds and 1 minute.

The people viewing your trailer did not come to YouTube for the purpose of watching it. They are unlikely to give it much time before they continue browsing. This means you need to grab their attention tightly right away, but it also means you need to keep your trailer bite-sized.

Thirty seconds should be long enough to tell people what your channel is about, show off your personality, and ask them to subscribe. If you take much longer, viewers will click away before they hear your full pitch.

Part 2: How to Add a Channel Trailer Using Wondershare Filmora

Here are a few simple steps to setting up your channel trailer.

1. Turn on channel customization. Go to My Channel and click the gear icon over your channel’s banner. Switch Customize the layout of your channel from off to on.
2. Upload your trailer video like you would any other video.
3. Go to your channel and click on the For new visitors tab, which should appear after you’ve turned on customization.
4. Click Channel trailer and choose your video, or paste in its URL.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

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Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Your channel trailer is the video viewers who are not already subscribed to you will see when they visit your channel page. It is your chance to make a quick pitch to them about why they should subscribe. You can use your channel trailer to let new visitors to your channel know what kind of videos you make and to convince them to subscribe. Here are 5 tips to make an effective YouTube channel trailer.

Part 1: 5 Tips for Making a Great Channel Trailer

Here are our top 5 recommendations for anybody creating a YouTube channel trailer:

Reach Out – It’s All About Your Viewers

Use your channel trailer to try to connect to the individual viewer watching it. Greet that one person as one person, as a ‘you’, instead of as a member of a group (i.e., avoid saying ‘you guys’).

The more you can make your trailer about the person watching it, the better. You are telling them about yourself, but you are doing it for their benefit. Address them directly (i.e. ‘If you like…’ or ‘you don’t want to miss’.) and make everything you say about them. For example, instead of saying ‘I post tutorials about’, try ‘you can learn about’.

Flaunt Your Personality – It’s All About You

One of the golden rules of YouTube is ‘be yourself’. People will subscribe because they enjoy your personality and want to see more of it.

Use your trailer as an opportunity to showcase your unique perspective. Be yourself, and be the person that is excited to be making great YouTube videos. You are at your best when you let people see how much you care about something, so show your viewers how much you care about delivering great video content. This is what will make people want to subscribe.

Talk about All the Cool Stuff You Do

The best channel trailers give viewers a window into your channel. You need to show people what to expect from you as a personality, but you also need to tell them what to expect in terms of your videos.

Your channel trailer should include information like: what kinds of videos you make, why you make them, and what your upload schedule is.

Be specific. Instead of saying you make videos about makeup, say you make look tutorials and talk about your favorite styles. Instead of saying you are a gamer, tell your potential subscribers what games you post about and what some of your favorites are.

A specific schedule is important for getting people to subscribe. Generally, viewers do not subscribe to channels that have not posted in a long time. They subscribe because they do not want to miss out on new content, and if you follow a schedule, they will trust that that new content is on its way.

Ask Them to Subscribe

Do not forget to ask the person to view your trailer to subscribe.

A lot of people go into YouTube thinking people will subscribe if they like their videos, and so making great videos is the only way to get people to subscribe. This is not true.

Making great videos is the first step to getting subscribers, but the second step is to ask for them. Not everyone subscribes to every channel they visit and enjoy. A person who enjoys your videos is more likely to subscribe if you prompt them to.

30 Seconds

The ideal length for a YouTube channel trailer is 30 seconds, or between 30 seconds and 1 minute.

The people viewing your trailer did not come to YouTube for the purpose of watching it. They are unlikely to give it much time before they continue browsing. This means you need to grab their attention tightly right away, but it also means you need to keep your trailer bite-sized.

Thirty seconds should be long enough to tell people what your channel is about, show off your personality, and ask them to subscribe. If you take much longer, viewers will click away before they hear your full pitch.

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Part 2: How to Add a Channel Trailer Using Wondershare Filmora

Here are a few simple steps to setting up your channel trailer.

1. Turn on channel customization. Go to My Channel and click the gear icon over your channel’s banner. Switch Customize the layout of your channel from off to on.
2. Upload your trailer video like you would any other video.
3. Go to your channel and click on the For new visitors tab, which should appear after you’ve turned on customization.
4. Click Channel trailer and choose your video, or paste in its URL.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Your channel trailer is the video viewers who are not already subscribed to you will see when they visit your channel page. It is your chance to make a quick pitch to them about why they should subscribe. You can use your channel trailer to let new visitors to your channel know what kind of videos you make and to convince them to subscribe. Here are 5 tips to make an effective YouTube channel trailer.

Part 1: 5 Tips for Making a Great Channel Trailer

Here are our top 5 recommendations for anybody creating a YouTube channel trailer:

Reach Out – It’s All About Your Viewers

Use your channel trailer to try to connect to the individual viewer watching it. Greet that one person as one person, as a ‘you’, instead of as a member of a group (i.e., avoid saying ‘you guys’).

The more you can make your trailer about the person watching it, the better. You are telling them about yourself, but you are doing it for their benefit. Address them directly (i.e. ‘If you like…’ or ‘you don’t want to miss’.) and make everything you say about them. For example, instead of saying ‘I post tutorials about’, try ‘you can learn about’.

Flaunt Your Personality – It’s All About You

One of the golden rules of YouTube is ‘be yourself’. People will subscribe because they enjoy your personality and want to see more of it.

Use your trailer as an opportunity to showcase your unique perspective. Be yourself, and be the person that is excited to be making great YouTube videos. You are at your best when you let people see how much you care about something, so show your viewers how much you care about delivering great video content. This is what will make people want to subscribe.

Talk about All the Cool Stuff You Do

The best channel trailers give viewers a window into your channel. You need to show people what to expect from you as a personality, but you also need to tell them what to expect in terms of your videos.

Your channel trailer should include information like: what kinds of videos you make, why you make them, and what your upload schedule is.

Be specific. Instead of saying you make videos about makeup, say you make look tutorials and talk about your favorite styles. Instead of saying you are a gamer, tell your potential subscribers what games you post about and what some of your favorites are.

A specific schedule is important for getting people to subscribe. Generally, viewers do not subscribe to channels that have not posted in a long time. They subscribe because they do not want to miss out on new content, and if you follow a schedule, they will trust that that new content is on its way.

Ask Them to Subscribe

Do not forget to ask the person to view your trailer to subscribe.

A lot of people go into YouTube thinking people will subscribe if they like their videos, and so making great videos is the only way to get people to subscribe. This is not true.

Making great videos is the first step to getting subscribers, but the second step is to ask for them. Not everyone subscribes to every channel they visit and enjoy. A person who enjoys your videos is more likely to subscribe if you prompt them to.

30 Seconds

The ideal length for a YouTube channel trailer is 30 seconds, or between 30 seconds and 1 minute.

The people viewing your trailer did not come to YouTube for the purpose of watching it. They are unlikely to give it much time before they continue browsing. This means you need to grab their attention tightly right away, but it also means you need to keep your trailer bite-sized.

Thirty seconds should be long enough to tell people what your channel is about, show off your personality, and ask them to subscribe. If you take much longer, viewers will click away before they hear your full pitch.

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Part 2: How to Add a Channel Trailer Using Wondershare Filmora

Here are a few simple steps to setting up your channel trailer.

1. Turn on channel customization. Go to My Channel and click the gear icon over your channel’s banner. Switch Customize the layout of your channel from off to on.
2. Upload your trailer video like you would any other video.
3. Go to your channel and click on the For new visitors tab, which should appear after you’ve turned on customization.
4. Click Channel trailer and choose your video, or paste in its URL.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

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Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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